Question 1

According to the Yale model,a message is accepted based on which of the following factors?

Accepted Answer

A)  The communicator of the message 
B)  The content of the message 
C)  The audience receiving the message 
D)  The communicator of the message, the content of the message, and the audience receiving the message 
A)  The communicator of the message 
B)  The content of the message 
C)  The audience receiving the message 
D)  The communicator of the message, the content of the message, and the audience receiving the message

Question 2

A fear-based appeal would be most UNSUCCESSFUL when:

Accepted Answer

A)  people are so afraid of the message that they feel too hopeless to act. 
B)  the appeal puts the audience on the defensive. 
C)  they attempt to prevent a negative outcome. 
D)  either people are so afraid of the message that they feel too hopeless to act or when the appeal puts the audience on the defensive. 
A)  people are so afraid of the message that they feel too hopeless to act. 
B)  the appeal puts the audience on the defensive. 
C)  they attempt to prevent a negative outcome. 
D)  either people are so afraid of the message that they feel too hopeless to act or when the appeal puts the audience on the defensive.

Question 3

Which of the following is NOT one of Cialdini's "weapons of influence"?

Accepted Answer

A)  Liking 
B)  Social proof 
C)  Classification 
D)  Commitment and consistency 
A)  Liking 
B)  Social proof 
C)  Classification 
D)  Commitment and consistency

Question 4

You are up late one evening watching an infomercial which is advertising a new 'miracle' cleaning product.If you call tonight you can get extra bottles of the product at a cheaper price,but the deal supposedly only lasts for the next 20 minutes.Which strategy is being employed to persuade you to buy the cleaning product?

Accepted Answer

A)  The liking "weapon" of influence. 
B)  The authority "weapon" of influence. 
C)  The commitment and consistency "weapon" of influence. 
D)  The scarcity "weapon" of influence. 
A)  The liking "weapon" of influence. 
B)  The authority "weapon" of influence. 
C)  The commitment and consistency "weapon" of influence. 
D)  The scarcity "weapon" of influence.

Question 5

You are charged with recruiting 10 volunteers to help out a local animal shelter this weekend.Using Cialdini's commitment and consistency 'weapon of influence,describe how you could increase your chances of persuading people to volunteer their time?

Accepted Answer

To increase my chances of persuading peo

Question 6

When a topic is unfamiliar to both men and women,women are more easily persuaded than men.

Accepted Answer

A) True 
 B)False

Question 7

A message promoting a new tax credit for first time home buyers is more likely to affect people who are thinking about buying their first home because:

Accepted Answer

A)  they have higher outcome-relevant involvement. 
B)  they have significantly lower outcome-relevant involvement. 
C)  they have slightly lower outcome-relevant involvement. 
D)  they have lower outcome-relevant involvement and therefore are more likely to process information through the central route. 
A)  they have higher outcome-relevant involvement. 
B)  they have significantly lower outcome-relevant involvement. 
C)  they have slightly lower outcome-relevant involvement. 
D)  they have lower outcome-relevant involvement and therefore are more likely to process information through the central route.

Question 8

Describe Jack Brehm's theory of psychological reactance.Based on the notion of psychological reactance,why would public health officials have to be careful about the wording of health messages? Provide a real-world example of psychological reactance?

Accepted Answer

Jack Brehm's theory of psychological rea

Question 9

Including instructions on how to overcome 'the problem' described in a fear-based appeal will enhance its effectiveness.

Accepted Answer

A) True 
 B)False

Question 10

If Doug is passionate about his views on the issue of abortion,which of the following is a true statement?

Accepted Answer

A)  He will be resistant to counterattitudinal messages. 
B)  He will be receptive to counterattitudinal messages. 
C)  He will be persuaded by the attractiveness of the source. 
D)  He will process new information about this issue through the peripheral route. 
A)  He will be resistant to counterattitudinal messages. 
B)  He will be receptive to counterattitudinal messages. 
C)  He will be persuaded by the attractiveness of the source. 
D)  He will process new information about this issue through the peripheral route.

Question 11

When tennis star Roger Federer appears in commercials for Gillete Razor Blades,he is considered:

Accepted Answer

A)  the model 
B)  the Source 
C)  the endorser 
D)  the Spokesperson 
A)  the model 
B)  the Source 
C)  the endorser 
D)  the Spokesperson

Question 12

If Sally has formed an attitude towards smoking through the central route,her attitude will be more resistant to your subsequent persuasion attempts.

Accepted Answer

A) True 
 B)False

Question 13

In the absence of an obvious punishment for disobeying a command,research has shown that people will:

Accepted Answer

A)  not feel the need to obey the authority figure. 
B)  obey the authority figure anyway. 
C)  argue with the authority figure. 
D)  disregard and ignore the authority figure. 
A)  not feel the need to obey the authority figure. 
B)  obey the authority figure anyway. 
C)  argue with the authority figure. 
D)  disregard and ignore the authority figure.

Question 14

A group of individuals who support anti-smoking laws are about to listen a counter-attitudinal message on the issue.Which of the following would reduce the chance that people would be persuaded by the message?

Accepted Answer

A)  Forewarning the group. 
B)  Using a credible source. 
C)  Getting people to nod their head in an up and down motion. 
D)  Having a message with strong arguments. 
A)  Forewarning the group. 
B)  Using a credible source. 
C)  Getting people to nod their head in an up and down motion. 
D)  Having a message with strong arguments.

Question 15

What is the sleeper effect? When is this effect less likely to occur?

Accepted Answer

The sleeper effect is a psychological ph

Question 16

The ____________ is a model which proposes that there are two routes,central and peripheral,that an individual may take when processing a message.

Accepted Answer

A)  Elaboration Likelihood Model 
B)  Yale Model of Communication 
C)  Hovland Model of Communication 
D)  Heuristics Model of Communication 
A)  Elaboration Likelihood Model 
B)  Yale Model of Communication 
C)  Hovland Model of Communication 
D)  Heuristics Model of Communication

Question 17

Compared to college-aged adults,middle-aged adults:

Accepted Answer

A)  are more susceptible to attitude change. 
B)  are less susceptible to attitude change. 
C)  exhibit the same amount of susceptibility to attitude change. 
D)  are less likely to buy products advertised on television. 
A)  are more susceptible to attitude change. 
B)  are less susceptible to attitude change. 
C)  exhibit the same amount of susceptibility to attitude change. 
D)  are less likely to buy products advertised on television.

Question 18

Two key factors identified as important for central route processing are:

Accepted Answer

A)  unbiased thinking and intelligence. 
B)  intelligence and motivation. 
C)  ability and motivation. 
D)  ability and intelligence. 
A)  unbiased thinking and intelligence. 
B)  intelligence and motivation. 
C)  ability and motivation. 
D)  ability and intelligence.

Question 19

One way to increase the likelihood of central route processing would be to increase the personal relevance of an issue to an audience.

Accepted Answer

A) True 
 B)False

Question 20

Sally is running for governor and is producing a campaign advertisement defending her stance on immigration reform.Research shows that the most effective advertisement she could make would:

Accepted Answer

A)  outline her plans for immigration reform without mentioning her opponent's plan. 
B)  be shorter and vaguer than her opponent's. 
C)  present both her and her opponent's views, and refute her opponent's position. 
D)  focus just on slandering her opponent. 
A)  outline her plans for immigration reform without mentioning her opponent's plan. 
B)  be shorter and vaguer than her opponent's. 
C)  present both her and her opponent's views, and refute her opponent's position. 
D)  focus just on slandering her opponent.

According to the Yale model,a message is accepted based on which of the following factors?

A fear-based appeal would be most UNSUCCESSFUL when:

Which of the following is NOT one of Cialdini's "weapons of influence"?

You are charged with recruiting 10 volunteers to help out a local animal shelter this weekend.Using Cialdini's commitment and consistency 'weapon of influence,describe how you could increase your chances of persuading people to volunteer their time?

When a topic is unfamiliar to both men and women,women are more easily persuaded than men.

A message promoting a new tax credit for first time home buyers is more likely to affect people who are thinking about buying their first home because:

Describe Jack Brehm's theory of psychological reactance.Based on the notion of psychological reactance,why would public health officials have to be careful about the wording of health messages? Provide a real-world example of psychological reactance?

Including instructions on how to overcome 'the problem' described in a fear-based appeal will enhance its effectiveness.

If Doug is passionate about his views on the issue of abortion,which of the following is a true statement?

When tennis star Roger Federer appears in commercials for Gillete Razor Blades,he is considered:

If Sally has formed an attitude towards smoking through the central route,her attitude will be more resistant to your subsequent persuasion attempts.

In the absence of an obvious punishment for disobeying a command,research has shown that people will:

A group of individuals who support anti-smoking laws are about to listen a counter-attitudinal message on the issue.Which of the following would reduce the chance that people would be persuaded by the message?

What is the sleeper effect? When is this effect less likely to occur?

The ____________ is a model which proposes that there are two routes,central and peripheral,that an individual may take when processing a message.

Compared to college-aged adults,middle-aged adults:

Two key factors identified as important for central route processing are:

One way to increase the likelihood of central route processing would be to increase the personal relevance of an issue to an audience.

Sally is running for governor and is producing a campaign advertisement defending her stance on immigration reform.Research shows that the most effective advertisement she could make would:

What is Social Psychology

The Science of Social Psychology

Social Cognition: Thinking About the Social World

Who Am I and How Do Other Individuals See Me?

Social Perception: How Do We Perceive Others?

Attitudes: Making Evaluations About the World

Social Influence: Should We Resist?

The Power of the Group

Stereotypes, Prejudice, and Discrimination: Causes and Consequences

Aggression

Examining Attraction and Close Relationships

Prosocial Behavior: Why We Help and Why We Don’t

Filters

Exam 7: The Art and Science of Persuasion

According to the Yale model,a message is accepted based on which of the following factors?

A fear-based appeal would be most UNSUCCESSFUL when:

Which of the following is NOT one of Cialdini's "weapons of influence"?

You are charged with recruiting 10 volunteers to help out a local animal shelter this weekend.Using Cialdini's commitment and consistency 'weapon of influence,describe how you could increase your chances of persuading people to volunteer their time?

When a topic is unfamiliar to both men and women,women are more easily persuaded than men.

A message promoting a new tax credit for first time home buyers is more likely to affect people who are thinking about buying their first home because:

Describe Jack Brehm's theory of psychological reactance.Based on the notion of psychological reactance,why would public health officials have to be careful about the wording of health messages? Provide a real-world example of psychological reactance?

Including instructions on how to overcome 'the problem' described in a fear-based appeal will enhance its effectiveness.

If Doug is passionate about his views on the issue of abortion,which of the following is a true statement?

When tennis star Roger Federer appears in commercials for Gillete Razor Blades,he is considered:

If Sally has formed an attitude towards smoking through the central route,her attitude will be more resistant to your subsequent persuasion attempts.

In the absence of an obvious punishment for disobeying a command,research has shown that people will:

A group of individuals who support anti-smoking laws are about to listen a counter-attitudinal message on the issue.Which of the following would reduce the chance that people would be persuaded by the message?

What is the sleeper effect? When is this effect less likely to occur?

The ____________ is a model which proposes that there are two routes,central and peripheral,that an individual may take when processing a message.

Compared to college-aged adults,middle-aged adults:

Two key factors identified as important for central route processing are:

One way to increase the likelihood of central route processing would be to increase the personal relevance of an issue to an audience.

Sally is running for governor and is producing a campaign advertisement defending her stance on immigration reform.Research shows that the most effective advertisement she could make would:

What is Social Psychology

The Science of Social Psychology

Social Cognition: Thinking About the Social World

Who Am I and How Do Other Individuals See Me?

Social Perception: How Do We Perceive Others?

Attitudes: Making Evaluations About the World

Social Influence: Should We Resist?

The Power of the Group

Stereotypes, Prejudice, and Discrimination: Causes and Consequences

Aggression

Examining Attraction and Close Relationships

Prosocial Behavior: Why We Help and Why We Don’t

Filters