Exam 22: Using Technology to Manage Information

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The use of knowledge technology should result in a(n)

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Phishing is an online security threat in which scammers hold data hostage until you pay the hacker to get it back.

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Data mining looks for previously unknown relationships among vast amounts of data.

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Which of the following observations would be the strongest evidence that Marshall Manufacturing has adopted knowledge technology?

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Relevance is one of the key characteristics of useful information.

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A firm would be most likely to establish an enterprise portal if it wanted to

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Fran is shopping online for jeans and she clicks on a style she likes. The site quickly presents her with a close-up view and additional information that will help her make a decision. When she adds the jeans to her shopping bag, the website quickly shows her that other customers that purchased the same pair of jeans also purchased a particular shirt and boots. As the retailer's website learns more about Fran and her purchase preferences, it is able to push other ideas toward her, and potentially increase the online retailer's units per transaction. The technology that generates this type of intelligence and personalization is called

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A company can use a(n) ________ to prevent unauthorized outsiders from accessing information on its intranet.

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Studies have shown that all types of workers are likely to become more productive when they are allowed to telecommute.

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There are three types of cloud computing: private clouds, public clouds, and hybrid clouds.

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________ technology uses a continuous Internet connection that allows users to send and receive mammoth files that include voice, video, and data much faster than ever before.

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Bennett just got started using a storage method called Dropbox. He stores most of his information with this service. Bennett is using cloud computing.

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The amount of information managers receive each day

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The key distinction between data and information is that data

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Mark, a sales rep with a large technology company, is celebrating today because he just closed a large deal, which means a sizeable commission. Even the finance department is thrilled because Mark used ________ to review the credit history of this customer to be sure the deal would be a profitable one for the company.

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Brianna, a marketing manager for a chain of clothing stores, recently received an e-mail with some timely and reliable information about trends in men's clothing for next season. Unfortunately, her store sells only women's clothes. The information in the newsletter was not useful to Brianna because it lacked

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Samantha's assistant just handed her a report that summarizes and organizes many raw facts and figures into a few key measures that will help her judge whether her department is meeting its key objectives. The summary measures included in the report are information, while the raw facts and figures used to compute these measures are data.

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A firm that wanted to enable its employees to use and share data without allowing outsiders to gain access could do so by establishing a(n)

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The most productive way for firms to use intranets is to publish information that can be accessed by all employees within an organization.

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The primary role of business technology during the 1970s was to

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