Question 1

With T rueView in-stream ads, the advertiser pays when a user clicks the video.

Accepted Answer

A) True 
 B)False

Question 2

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

Accepted Answer

A)  on targeted topics and affinity audiences 
B)  only on targeted topics 
C)  only on targeted affinity audiences 
D)  only when targeted topics and affinity audiences match 
A)  on targeted topics and affinity audiences 
B)  only on targeted topics 
C)  only on targeted affinity audiences 
D)  only when targeted topics and affinity audiences match

Question 3

Video ads can run on:

Accepted Answer

A)  The Display Network and video partner sites and apps 
B)  YouTube and the Display Network 
C)  YouTube only 
D)  YouTube and video partner sites and apps 
A)  The Display Network and video partner sites and apps 
B)  YouTube and the Display Network 
C)  YouTube only 
D)  YouTube and video partner sites and apps

Question 4

Video advertising on YouTube lets you:

Accepted Answer

A)  pay a single monthly fee 
B)  use pay-per-report analytics and pay for click-throughs only 
C)  use pay-per-report analytics and pay a single monthly fee 
D)  use free video analytics 
A)  pay a single monthly fee 
B)  use pay-per-report analytics and pay for click-throughs only 
C)  use pay-per-report analytics and pay a single monthly fee 
D)  use free video analytics

Question 5

Which of the following can be targeted when building a mobile video masthead?

Accepted Answer

A)  An iOS app. 
B)  All of the listed answers are correct. 
C)  An Android app. 
D)  m.YouTube.com 
A)  An iOS app. 
B)  All of the listed answers are correct. 
C)  An Android app. 
D)  m.YouTube.com

Question 6

AdWords for video ads can use private videos.

Accepted Answer

A) True 
 B)False

Question 7

______________ is the most effective way to control the number of times a user sees an ad.

Accepted Answer

A)  Setting a lower cost-per-view (CPV) bid at the campaign-level 
B)  Monitoring audience retention metrics with YouTube Analytics 
C)  Setting a frequency cap 
D)  Lowering bidding levels 
A)  Setting a lower cost-per-view (CPV) bid at the campaign-level 
B)  Monitoring audience retention metrics with YouTube Analytics 
C)  Setting a frequency cap 
D)  Lowering bidding levels

Question 8

With TrueView in-stream ads, an advertiser pays:

Accepted Answer

A)  only when the viewer clicks the video. 
B)  when the viewer watches at least 30 seconds of the video or completes it. 
C)  when the viewer watches five seconds of the video. 
D)  on a cost-per-thousand-impressions (CPM) basis. 
A)  only when the viewer clicks the video. 
B)  when the viewer watches at least 30 seconds of the video or completes it. 
C)  when the viewer watches five seconds of the video. 
D)  on a cost-per-thousand-impressions (CPM) basis.

Question 9

What's the maximum length a TrueView video ad can be?

Accepted Answer

A)  1 minute, 30 seconds. 
B)  7 minutes. 
C)  There isn't a time limit. 
D)  30 seconds. 
A)  1 minute, 30 seconds. 
B)  7 minutes. 
C)  There isn't a time limit. 
D)  30 seconds.

Question 10

What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

Accepted Answer

A)  The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding. 
B)  The advertiser pays for a click on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding. 
C)  The advertiser pays for a click on an ad with CPC bidding, and pays for a video ad impression with CPV bidding. 
D)  The advertiser pays for a click on an ad with CPC bidding, and pays for a conversion with CPV bidding. 
A)  The advertiser pays for an impression on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding. 
B)  The advertiser pays for a click on an ad with CPC bidding, and pays when a user watches a video ad with CPV bidding. 
C)  The advertiser pays for a click on an ad with CPC bidding, and pays for a video ad impression with CPV bidding. 
D)  The advertiser pays for a click on an ad with CPC bidding, and pays for a conversion with CPV bidding.

Question 11

What are creative best practices for a TrueView in-stream ad?

Accepted Answer

A)  Add a call-to-action (CT
A)  overlay. 
B)  Deliver the most important message early in the video. 
C)  Provide clear next steps that customers can take action on. 
D)  All of the listed answers are correct. 
A)  Add a call-to-action (CT
A)  overlay. 
B)  Deliver the most important message early in the video. 
C)  Provide clear next steps that customers can take action on. 
D)  All of the listed answers are correct.

Question 12

TrueView campaigns can help advertisers optimize for:

Accepted Answer

A)  impressions 
B)  clicks 
C)  views and engagements 
D)  conversions 
A)  impressions 
B)  clicks 
C)  views and engagements 
D)  conversions

Question 13

What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?

Accepted Answer

A)  0.2 
B)  0.11 
C)  0.02 
D)  0.09 
A)  0.2 
B)  0.11 
C)  0.02 
D)  0.09

Question 14

Which of the following is a tip for optimizing a TrueView video ad campaign?

Accepted Answer

A)  Remove all but one targeting group from the campaign. 
B)  Add exclusions to the campaign or targeting group. 
C)  All of the listed answers are incorrect. 
D)  Increase each target group's bid by 100%. 
A)  Remove all but one targeting group from the campaign. 
B)  Add exclusions to the campaign or targeting group. 
C)  All of the listed answers are incorrect. 
D)  Increase each target group's bid by 100%.

Question 15

TrueView in-stream ads and in-display ads appear, respectively:

Accepted Answer

A)  at the top and bottom of videos 
B)  before videos and as clickable thumbnails 
C)  to the left and right of videos 
D)  as clickable thumbails and before videos 
A)  at the top and bottom of videos 
B)  before videos and as clickable thumbnails 
C)  to the left and right of videos 
D)  as clickable thumbails and before videos

Question 16

_________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

Accepted Answer

A)  Companion banners. 
B)  TrueView in-display ads. 
C)  Display ads on the Google Display Network (GDN). 
D)  YouTube mastheads. 
A)  Companion banners. 
B)  TrueView in-display ads. 
C)  Display ads on the Google Display Network (GDN). 
D)  YouTube mastheads.

Question 17

Video ads may appear in videos marked "Private" on YouTube.

Accepted Answer

A) True 
 B)False

Question 18

Advertisers can use call-to-action overlays (CTAs) for free.

Accepted Answer

A) True 
 B)False

Question 19

Which can't be added to a TrueView video?

Accepted Answer

A)  A call-to-action overlay 
B)  A ticker tape 
C)  A companion banner 
D)  A mobile app promo 
A)  A call-to-action overlay 
B)  A ticker tape 
C)  A companion banner 
D)  A mobile app promo

Question 20

If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:

Accepted Answer

A)  only on targeted topics. 
B)  only on targeted interest categories. 
C)  on targeted topics and interest categories. 
D)  only when targeted topics and interest categories match. 
A)  only on targeted topics. 
B)  only on targeted interest categories. 
C)  on targeted topics and interest categories. 
D)  only when targeted topics and interest categories match.

With T rueView in-stream ads, the advertiser pays when a user clicks the video.

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

Video ads can run on:

Video advertising on YouTube lets you:

Which of the following can be targeted when building a mobile video masthead?

AdWords for video ads can use private videos.

______________ is the most effective way to control the number of times a user sees an ad.

With TrueView in-stream ads, an advertiser pays:

What's the maximum length a TrueView video ad can be?

What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

What are creative best practices for a TrueView in-stream ad?

TrueView campaigns can help advertisers optimize for:

What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?

Which of the following is a tip for optimizing a TrueView video ad campaign?

TrueView in-stream ads and in-display ads appear, respectively:

_________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

Video ads may appear in videos marked "Private" on YouTube.

Advertisers can use call-to-action overlays (CTAs) for free.

Which can't be added to a TrueView video?

If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters

Exam 6: Google Analytics Individual Qualification (IQ)

With T rueView in-stream ads, the advertiser pays when a user clicks the video.

If an advertiser adds affinity audiences and topics to the same targeting group, a TrueView ad will show:

Video ads can run on:

Video advertising on YouTube lets you:

Which of the following can be targeted when building a mobile video masthead?

AdWords for video ads can use private videos.

______________ is the most effective way to control the number of times a user sees an ad.

With TrueView in-stream ads, an advertiser pays:

What's the maximum length a TrueView video ad can be?

What's the difference between cost-per-click (CPC) bidding and cost-per-view (CPV) bidding?

What are creative best practices for a TrueView in-stream ad?

TrueView campaigns can help advertisers optimize for:

What is the view-through rate (VTR) of a campaign that has received 10,000 impressions and 900 views, and a channel that has received 200 subscriptions?

Which of the following is a tip for optimizing a TrueView video ad campaign?

TrueView in-stream ads and in-display ads appear, respectively:

_________ are optional, clickable thumbnail images that appear next to TrueView InStream ads on YouTube.

Video ads may appear in videos marked "Private" on YouTube.

Advertisers can use call-to-action overlays (CTAs) for free.

Which can't be added to a TrueView video?

If an advertiser adds interest categories and topics to the same targeting group, then a TrueView ad will show:

Google AdWords: Display Advertising

Google AdWords Fundamentals

Associate Android Developer

Associate Cloud Engineer

Cloud Digital Leader

Google Analytics Individual Qualification

GSuite

Looker Business Analyst

LookML Developer

Mobile Web Specialist

Professional Cloud Architect on Google Cloud Platform

Professional Cloud Developer

Professional Cloud DevOps Engineer

Professional Cloud Network Engineer

Professional Cloud Security Engineer

Professional Collaboration Engineer

Professional Data Engineer on Google Cloud Platform

Professional Machine Learning Engineer

Filters