Exam 5: Customer Relationship Management

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The process in which standardized components and modules are produced and then assembled based on the customer preferences only when customers need them is called ________.

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The advantage that manufacturing operations has over service operations is that of ________.

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For SC&O management,the concept of meeting customer expectations is associated with quality.

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A Customer Relationship Management System (CRMS)keeps track of customer requirements including past purchase history and preferences.

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In the context of Customer Relationship Management (CRM),the purpose of business is to attain mutually beneficial relationships only between the service providers and suppliers.

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A common measure of service performance of attorneys in a law firm is

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Systemic occurrences that result in dissatisfied customers are usually on account of ________.

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Service supply chains as compared to product supply chains are said to be bidirectional.This means that in service supply chains

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A restaurant administered a survey to its customers asking them a single question: "How likely is it that you would recommend our restaurant to a friend or colleague?" It received the following scores: 8,3,6,10,8,4,9,10,7,9,5,9.What is the net promoter score (NPS)for the restaurant?

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A pencil manufacturer produces mainly identical pencils which allows them to develop high efficiency and consistent quality.This advantage for the pencil manufacturer is called the advantage of

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The extent to which customer needs are met is known as ________.

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A feeling of affiliation a customer has with a firm is known as ________.

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In service systems,________ can be used to prevent customer failures.

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Service supply chains often have more apparent opportunities for integration as compared to product supply chains.

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A process for responding to service failures is known as ________.

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Providing a coupon for a free meal to an unsatisfied customer on account of a delay in service is an example of

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A hospital asks customers a single question: "How likely is it that you would recommend our hospital to a friend or colleague?" What tool is the hospital using to measure its service performance?

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Service supply chains often tend to be longer as compared to product supply chains.

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The acronym CRM stands for

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Service operations are,by definition,dependent on customer resources which usually are ________.

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