Exam 3: Designing a Newsletter

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Brochures have a shorter shelf life than newsletters.

(True/False)
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Publisher offers more than 100 newsletter templates, each with its own color and font scheme.

(True/False)
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The ____ button provides the option of inserting a left-hand page or right-hand page.

(Multiple Choice)
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A publication set helps in branding a company across publication types.

(True/False)
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Publisher provides a(n) ____________________ link between it and Microsoft Word.

(Short Answer)
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A ____ is a predefined group of shapes, designed in patterns to create a template style.

(Multiple Choice)
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Which of the following steps is NOT part of the general guidelines for creating a newsletter publication?

(Multiple Choice)
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A sidebar contains text that is considered to be vital to the understanding of the main text.

(True/False)
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To display formatting marks on the screen, click the ____ button on the Standard toolbar.

(Multiple Choice)
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  Using the accompanying figure as your guide, describe how to hyphenate the stories using Publisher s automatic hyphenation. Using the accompanying figure as your guide, describe how to hyphenate the stories using Publisher s automatic hyphenation.

(Essay)
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You may use ____+click to select more than one object.

(Multiple Choice)
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Critical Thinking Questions Case 3-2 You are the sales manager for a training company. Your company uses a monthly newsletter to market its services to clients by keeping clients up-to-date on using current technologies and informing clients about emerging technologies. You are meeting with your administrative assistant to plan next month's newsletter. Your administrative assistant presents a story based on her online research about an emerging technology of great interest to your client base. After you read the story, your first task should be to ____.

(Multiple Choice)
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When you flip a graphic, you invert it horizontally or vertically.

(True/False)
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To move an object with the mouse, you must drag the object's gray dotted line border.

(True/False)
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Inserting pages in a newsletter is much more involved than deleting them.

(True/False)
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Critical Thinking Questions Case 3-2 You are the sales manager for a training company. Your company uses a monthly newsletter to market its services to clients by keeping clients up-to-date on using current technologies and informing clients about emerging technologies. You are meeting with your administrative assistant to plan next month's newsletter. Your administrative assistant has drafted the lead story by hand. You recommend that she ____.

(Multiple Choice)
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A key can be used as a(n) ____ switch that turns a feature both on and off.

(Multiple Choice)
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A newsletter's scope and appeal is generally narrower than a newspaper.

(True/False)
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Coupons are often widely distributed as large printed documents through mail, magazines, newspapers, and newsletters.

(True/False)
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A story should include a(n) ____________________,which is a short phrase printed at the top of a story, usually in a bigger font than the story.

(Short Answer)
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