Exam 5: Analyzing Your Audience and Selecting a Really Great Topic

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List five specific demographic characteristics you should consider in analyzing your audience.Give an example for each characteristic to illustrate how your speech might be affected.

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1. Age: The age of your audience can greatly impact how you tailor your speech. For example, if your audience is predominantly young adults, you may want to use more modern references and language to keep them engaged. On the other hand, if your audience is older, you may want to use more traditional examples and language that they can relate to.

2. Gender: Understanding the gender composition of your audience can help you tailor your speech to be more inclusive and relatable. For example, if your audience is predominantly female, you may want to use examples and language that resonate with women's experiences. Similarly, if your audience is predominantly male, you may want to use examples and language that resonate with men's experiences.

3. Education level: Knowing the education level of your audience can help you gauge their level of understanding and adjust your speech accordingly. For example, if your audience is highly educated, you may want to use more complex language and concepts. Conversely, if your audience has a lower education level, you may want to simplify your language and use more relatable examples.

4. Socioeconomic status: Understanding the socioeconomic status of your audience can help you tailor your speech to be more relevant and relatable. For example, if your audience is predominantly from a lower socioeconomic background, you may want to use examples and language that resonate with their experiences and challenges. Conversely, if your audience is from a higher socioeconomic background, you may want to use examples and language that resonate with their lifestyle and interests.

5. Cultural background: Recognizing the cultural background of your audience can help you avoid inadvertently offending or alienating them. For example, if your audience is from a specific cultural background, you may want to avoid using language or examples that could be considered insensitive or inappropriate. Instead, you can use examples and language that are respectful and inclusive of their cultural norms and values.

Define values,including the two types of values identified by researcher Milton Rokeach.Give examples of each type of value.What do you need to consider about values when delivering a speech,especially when delivering a speech to a multicultural audience?

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Values are beliefs and principles that guide an individual's behavior and decision-making. They are deeply held and relatively stable over time. Researcher Milton Rokeach identified two types of values: terminal values and instrumental values. Terminal values are end goals or desired outcomes, such as happiness, wisdom, and a sense of accomplishment. Instrumental values are the means by which individuals achieve their terminal values, such as honesty, responsibility, and independence.

Examples of terminal values include a sense of fulfillment, inner peace, and a feeling of belonging. Examples of instrumental values include honesty, perseverance, and self-discipline.

When delivering a speech, especially to a multicultural audience, it is important to consider the diversity of values present. Different cultures and individuals may prioritize different values, so it is important to be mindful of this diversity and to respect the values of the audience. It is important to use language and examples that are inclusive and respectful of different values, and to be aware of potential cultural differences in values that may impact the reception of the speech. Additionally, it is important to be open to learning about and understanding the values of the audience in order to effectively communicate and connect with them.

According to Maslow's hierarchy of needs,the most basic need each of us has is for self-actualization.

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You should select a topic that you can make _______________ and valuable to your audience.

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A spontaneous listing of ideas that can help you choose a topic is called

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A clear simple sentence that specifies exactly what you want your audience to gain from the speech is called

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Determining your main points will help you do your research faster.

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A good speech topic should interest you and your audience,and should also

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Topics that are ideal for a demonstration speech will work just as well as an informational speech.

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General audience characteristics such as age,gender,and religion are part of what kind of information?

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When giving a speech,it is best to pick a topic that you know nothing about so that you can improve your research skills.

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An audience that has a fair amount in common is considered

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A friendly audience considers themselves objective,rational,and open to new information.

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List four specific questions you should consider in gathering situational information about your audience.For each question,give an example of how the answers could affect decisions you make about your speech.

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Deep-seated principles that serve as personal guidelines for behavior are called.

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It is best not to speak about a topic that holds no interest to you,even if you know a lot about it.

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You will only gather and use information about your audience before the speech.

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When brainstorming for possible speech topics,avoid writing down ideas that are obviously ridiculous.

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When you consider certain kinds of information in order to make sure your message will fit your audience's frame of reference,you are performing which of the following?

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A(n)_______________ is the mental acceptance that something is true even if we can't prove that it is true.

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