Question 1

People generally speak of two kinds of warranties. What are these two kinds of warranties?

Accepted Answer

A) express and implied 
B) positive and negative 
C) limited and unlimited 
D) legal and moral 
A) express and implied 
B) positive and negative 
C) limited and unlimited 
D) legal and moral

Question 2

According to the legal doctrine of strict product liability,

Accepted Answer

A) the producer of a product is responsible for any injury the consumer suffers. 
B) consumers must assume all risk whenever they buy a product. 
C) product liability presupposes negligence by more than one party. 
D) a manufacturer need not be negligent to be held liable for a defective product. 
A) the producer of a product is responsible for any injury the consumer suffers. 
B) consumers must assume all risk whenever they buy a product. 
C) product liability presupposes negligence by more than one party. 
D) a manufacturer need not be negligent to be held liable for a defective product.

Question 3

For years Bayer aspirin advertised that it contained "the ingredient doctors recommend most." This is an example of:

Accepted Answer

A) ambiguity. 
B) psychological appeals. 
C) exaggeration. 
D) concealment of facts. 
A) ambiguity. 
B) psychological appeals. 
C) exaggeration. 
D) concealment of facts.

Question 4

Legal paternalism is the doctrine that the law

Accepted Answer

A) may justifiably be used to restrict the freedom of individuals for their own good. 
B) may justifiably forbid lawsuits against those who act paternalistically. 
C) should encourage business to develop a paternal sense of responsibility for consumers. 
D) should only restrict people's freedom in order to protect other people. 
A) may justifiably be used to restrict the freedom of individuals for their own good. 
B) may justifiably forbid lawsuits against those who act paternalistically. 
C) should encourage business to develop a paternal sense of responsibility for consumers. 
D) should only restrict people's freedom in order to protect other people.

Question 5

In his books The Affluent Society and The New Industrial State , John Kenneth Galbraith argues that consumer wants determine what gets produced.

Accepted Answer

A) True 
 B)False

Question 6

Due care is

Accepted Answer

A) based on the principle of caveat emptor. 
B) based on the principle "let the buyer beware". 
C) the idea that consumers and sellers do not meet as equals and that consumer's interests are particularly vulnerable to being harmed by the manufacturer. 
D) based on the principle of absolute liability. 
A) based on the principle of caveat emptor. 
B) based on the principle "let the buyer beware". 
C) the idea that consumers and sellers do not meet as equals and that consumer's interests are particularly vulnerable to being harmed by the manufacturer. 
D) based on the principle of absolute liability.

Question 7

Economists favor legal paternalism because it prevents individuals from balancing safety against price.

Accepted Answer

A) True 
 B)False

Question 8

Defend the position that advertising manipulates human needs and can create artificial ones.

Accepted Answer

Advertising has a powerful influence on

Question 9

One decisive case in the legal transition away from the reasonable-person standard in matters of advertising, sales and marketing was FTC v. Standard Education .

Accepted Answer

A) True 
 B)False

Question 10

The FTC now follows the reasonable-person standard in matters of advertising, sales and marketing.

Accepted Answer

A) True 
 B)False

Question 11

When advertisers conceal facts, they suppress information that is favorable to their products.

Accepted Answer

A) True 
 B)False

Question 12

Terms like "can be," "as much as," and "help," are examples of

Accepted Answer

A) concealment of facts. 
B) truth in advertising. 
C) ambiguity. 
D) consumer confidence. 
A) concealment of facts. 
B) truth in advertising. 
C) ambiguity. 
D) consumer confidence.

Question 13

The media with the greatest advertising influence over children is

Accepted Answer

A) radio. 
B) television. 
C) Internet. 
D) magazines. 
A) radio. 
B) television. 
C) Internet. 
D) magazines.

Question 14

What is the importance of Henningsen v. Bloomfield Motors and Greenman v. Yuba Power Products ?

Accepted Answer

Henningsen v. Bloomfield Motors and Gree

Question 15

Can advertisers create a need that is not really present?  Does advertising have the power to drive consumption up?  Provide your explanation of your position.

Accepted Answer

Yes, advertisers can create a perceived

Question 16

The consumer's main source of product information is

Accepted Answer

A) testimonials of other customers. 
B) billboards. 
C) word of mouth. 
D) the label and package. 
A) testimonials of other customers. 
B) billboards. 
C) word of mouth. 
D) the label and package.

Question 17

What is subliminal advertising?

Accepted Answer

Subliminal advertising is a marketing te

Question 18

Give an example of manipulative pricing.

Accepted Answer

Manipulative pricing refers to strategie

Question 19

Business is right to insist that accidents occur exclusively as a result of product misuse and that it is thereby absolved of all responsibility.

Accepted Answer

A) True 
 B)False

Question 20

Congress has now outlawed puffery.

Accepted Answer

A) True 
 B)False

People generally speak of two kinds of warranties. What are these two kinds of warranties?

According to the legal doctrine of strict product liability,

For years Bayer aspirin advertised that it contained "the ingredient doctors recommend most." This is an example of:

Legal paternalism is the doctrine that the law

In his books The Affluent Society and The New Industrial State , John Kenneth Galbraith argues that consumer wants determine what gets produced.

Due care is

Economists favor legal paternalism because it prevents individuals from balancing safety against price.

Defend the position that advertising manipulates human needs and can create artificial ones.

One decisive case in the legal transition away from the reasonable-person standard in matters of advertising, sales and marketing was FTC v. Standard Education .

The FTC now follows the reasonable-person standard in matters of advertising, sales and marketing.

When advertisers conceal facts, they suppress information that is favorable to their products.

Terms like "can be," "as much as," and "help," are examples of

The media with the greatest advertising influence over children is

What is the importance of Henningsen v. Bloomfield Motors and Greenman v. Yuba Power Products ?

Can advertisers create a need that is not really present? Does advertising have the power to drive consumption up? Provide your explanation of your position.

The consumer's main source of product information is

What is subliminal advertising?

Give an example of manipulative pricing.

Business is right to insist that accidents occur exclusively as a result of product misuse and that it is thereby absolved of all responsibility.

Congress has now outlawed puffery.

The Nature of Morality

Normative Theories of Ethics

Justice and Economic Distribution

The Nature of Capitalism

Corporations

The Environment

The Workplace Basic Issues

The Workplace Today Apos S Challenges

Moral Choices Facing Employees

Job Discrimination

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Exam 6: Consumers

People generally speak of two kinds of warranties. What are these two kinds of warranties?

According to the legal doctrine of strict product liability,

For years Bayer aspirin advertised that it contained "the ingredient doctors recommend most." This is an example of:

Legal paternalism is the doctrine that the law

In his books The Affluent Society and The New Industrial State , John Kenneth Galbraith argues that consumer wants determine what gets produced.

Due care is

Economists favor legal paternalism because it prevents individuals from balancing safety against price.

Defend the position that advertising manipulates human needs and can create artificial ones.

One decisive case in the legal transition away from the reasonable-person standard in matters of advertising, sales and marketing was FTC v. Standard Education .

The FTC now follows the reasonable-person standard in matters of advertising, sales and marketing.

When advertisers conceal facts, they suppress information that is favorable to their products.

Terms like "can be," "as much as," and "help," are examples of

The media with the greatest advertising influence over children is

What is the importance of Henningsen v. Bloomfield Motors and Greenman v. Yuba Power Products ?

Can advertisers create a need that is not really present? Does advertising have the power to drive consumption up? Provide your explanation of your position.

The consumer's main source of product information is

What is subliminal advertising?

Give an example of manipulative pricing.

Business is right to insist that accidents occur exclusively as a result of product misuse and that it is thereby absolved of all responsibility.

Congress has now outlawed puffery.

The Nature of Morality

Normative Theories of Ethics

Justice and Economic Distribution

The Nature of Capitalism

Corporations

The Environment

The Workplace Basic Issues

The Workplace Today Apos S Challenges

Moral Choices Facing Employees

Job Discrimination

Filters