Question 1

Advertising is a global activity.

Accepted Answer

A) True 
 B)False

Question 2

Describe and provide examples of the two basic types of advertising.

Accepted Answer

An example of product advertising would

Question 3

In breakeven analysis,total cost is composed of ________.

Accepted Answer

A)  price divided by number of units sold 
B)  variable costs minus fixed costs 
C)  total variable costs and total fixed costs 
D)  total sales minus expenses 
A)  price divided by number of units sold 
B)  variable costs minus fixed costs 
C)  total variable costs and total fixed costs 
D)  total sales minus expenses

Question 4

When a firm tries to differentiate its products,it often applies a concept known as ________.

Accepted Answer

A)  positioning 
B)  the marketing mix 
C)  personal selling 
D)  product valuation 
A)  positioning 
B)  the marketing mix 
C)  personal selling 
D)  product valuation

Question 5

Jiffy Lube puts a sticker on your windshield to remind you when you are due for your next oil change.This is an example of which promotional strategy objective?

Accepted Answer

A)  Accentuate the product's value 
B)  Provide information 
C)  Stabilize sales 
D)  Differentiate the product 
A)  Accentuate the product's value 
B)  Provide information 
C)  Stabilize sales 
D)  Differentiate the product

Question 6

Mailing out samples is particularly useful in promoting ________.

Accepted Answer

A)  concepts 
B)  services 
C)  new products 
D)  expensive products 
A)  concepts 
B)  services 
C)  new products 
D)  expensive products

Question 7

During _____,marketers coordinate all promotional activities to execute a unified,customer-focused promotional strategy.

Accepted Answer

A) breakeven analysis 
B) promotional mix 
C) volume objectives 
D) institutional advertising 
E) discount pricing
F)creative selling
G)point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)odd pricing
K)integrated marketing communications
L)cooperative advertising
M)penetration pricing 
A) breakeven analysis 
B) promotional mix 
C) volume objectives 
D) institutional advertising 
E) discount pricing
F)creative selling
G)point-of-purchase advertising
H)skimming pricing
I)pushing strategy
J)odd pricing
K)integrated marketing communications
L)cooperative advertising
M)penetration pricing

Question 8

If you did a breakeven analysis for your firm,it would be possible for you to show management the point at which ________.

Accepted Answer

A)  the firm's fixed costs would climb sharply 
B)  the firm would not make a profit if it sold additional units 
C)  profits would be maximized 
D)  the level of sales that will cover all of the company's costs 
A)  the firm's fixed costs would climb sharply 
B)  the firm would not make a profit if it sold additional units 
C)  profits would be maximized 
D)  the level of sales that will cover all of the company's costs

Question 9

Pure Products is introducing a new paper coffee filter at a dramatically reduced cost.Pure Products expects that competitors will come out with similar products within a short period of time.Which pricing strategy will enable Pure Products to discourage competitors?

Accepted Answer

A)  Skimming pricing 
B)  Penetration pricing 
C)  Psychological pricing 
D)  Cost-based pricing 
A)  Skimming pricing 
B)  Penetration pricing 
C)  Psychological pricing 
D)  Cost-based pricing

Question 10

A company is selling condominiums in Aspen.It is likely to rely more on advertising in its promotional mix than personal selling.

Accepted Answer

A) True 
 B)False

Question 11

A recent newspaper article reported that the CEO of Brown & Smith Corporation has been accused for accounting fraud.This article is an example of publicity..

Accepted Answer

A) True 
 B)False

Question 12

When a hotel offers special weekend packages,it is attempting to stabilize sales.

Accepted Answer

A) True 
 B)False

Question 13

Credit Union Central of Canada,through its direct-mail promotion,encourages its members to write letters to members of Parliament asking them to pass legislation favourable to credit unions.Such promotion is a form of ________ advertising.

Accepted Answer

A)  advocacy 
B)  public 
C)  institutional 
D)  comparative 
A)  advocacy 
B)  public 
C)  institutional 
D)  comparative

Question 14

The fundamental purpose of promotion is to inform customers about the benefits of products.

Accepted Answer

A) True 
 B)False

Question 15

Shannon sells furniture,and a couple in her store tells her they're impressed with a particular living room couch.Shannon should ________.

Accepted Answer

A)  show them a more expensive model 
B)  persuade them to buy furniture for their entire home 
C)  point out less-than-stellar aspects of the model 
D)  attempt to close the sale 
A)  show them a more expensive model 
B)  persuade them to buy furniture for their entire home 
C)  point out less-than-stellar aspects of the model 
D)  attempt to close the sale

Question 16

The use of literature and unusual visual aids is part of the ________.

Accepted Answer

A)  approach 
B)  demonstration 
C)  closing 
D)  qualifying stage 
A)  approach 
B)  demonstration 
C)  closing 
D)  qualifying stage

Advertising is a global activity.

Describe and provide examples of the two basic types of advertising.

In breakeven analysis,total cost is composed of ________.

When a firm tries to differentiate its products,it often applies a concept known as ________.

Jiffy Lube puts a sticker on your windshield to remind you when you are due for your next oil change.This is an example of which promotional strategy objective?

Mailing out samples is particularly useful in promoting ________.

During _____,marketers coordinate all promotional activities to execute a unified,customer-focused promotional strategy.

If you did a breakeven analysis for your firm,it would be possible for you to show management the point at which ________.

Pure Products is introducing a new paper coffee filter at a dramatically reduced cost.Pure Products expects that competitors will come out with similar products within a short period of time.Which pricing strategy will enable Pure Products to discourage competitors?

A company is selling condominiums in Aspen.It is likely to rely more on advertising in its promotional mix than personal selling.

A recent newspaper article reported that the CEO of Brown & Smith Corporation has been accused for accounting fraud.This article is an example of publicity..

When a hotel offers special weekend packages,it is attempting to stabilize sales.

Credit Union Central of Canada,through its direct-mail promotion,encourages its members to write letters to members of Parliament asking them to pass legislation favourable to credit unions.Such promotion is a form of ________ advertising.

The fundamental purpose of promotion is to inform customers about the benefits of products.

Shannon sells furniture,and a couple in her store tells her they're impressed with a particular living room couch.Shannon should ________.

The use of literature and unusual visual aids is part of the ________.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: The Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Product and Distribution Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 13: Promotion and Pricing Strategies

Advertising is a global activity.

Describe and provide examples of the two basic types of advertising.

In breakeven analysis,total cost is composed of ________.

When a firm tries to differentiate its products,it often applies a concept known as ________.

Jiffy Lube puts a sticker on your windshield to remind you when you are due for your next oil change.This is an example of which promotional strategy objective?

Mailing out samples is particularly useful in promoting ________.

During _____,marketers coordinate all promotional activities to execute a unified,customer-focused promotional strategy.

If you did a breakeven analysis for your firm,it would be possible for you to show management the point at which ________.

Pure Products is introducing a new paper coffee filter at a dramatically reduced cost.Pure Products expects that competitors will come out with similar products within a short period of time.Which pricing strategy will enable Pure Products to discourage competitors?

A company is selling condominiums in Aspen.It is likely to rely more on advertising in its promotional mix than personal selling.

A recent newspaper article reported that the CEO of Brown & Smith Corporation has been accused for accounting fraud.This article is an example of publicity..

When a hotel offers special weekend packages,it is attempting to stabilize sales.

Credit Union Central of Canada,through its direct-mail promotion,encourages its members to write letters to members of Parliament asking them to pass legislation favourable to credit unions.Such promotion is a form of ________ advertising.

The fundamental purpose of promotion is to inform customers about the benefits of products.

Shannon sells furniture,and a couple in her store tells her they're impressed with a particular living room couch.Shannon should ________.

The use of literature and unusual visual aids is part of the ________.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: The Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Product and Distribution Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters