Question 1

The 80/20 principle states that 80 percent of a product's revenue comes from only about 20 percent of its users.

Accepted Answer

A) True 
 B)False

Question 2

Throughout the marketing process,a successful organization focuses on building customer relationships.

Accepted Answer

A) True 
 B)False

Question 3

Mona designs the packages and chooses the brand names for goods produced by her firm.Mona is involved in which part of the marketing mix?

Accepted Answer

A)  Promotion strategy 
B)  Distribution strategy 
C)  Product strategy 
D)  Pricing strategy 
A)  Promotion strategy 
B)  Distribution strategy 
C)  Product strategy 
D)  Pricing strategy

Question 4

Marketing strategies are not essential for not-for-profit organizations because they do not compete for dollars as commercial businesses do.

Accepted Answer

A) True 
 B)False

Question 5

________ is an organizational function and a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

Accepted Answer

A)  Marketing 
B)  Market segmentation 
C)  Consumer behaviour 
D)  Marketing research 
A)  Marketing 
B)  Market segmentation 
C)  Consumer behaviour 
D)  Marketing research

Question 6

A focus group is a method of collecting ________ data and is a(n)________.

Accepted Answer

A)  primary;survey method 
B)  primary;observational study 
C)  secondary;survey method 
D)  secondary;observational study 
A)  primary;survey method 
B)  primary;observational study 
C)  secondary;survey method 
D)  secondary;observational study

Question 7

The most common method of market segmentation is _____ segmentation.

Accepted Answer

A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)comarketing
Q)cobranding

Question 8

Becky opened a sandwich stand near a row of corporate offices whose employees previously had to drive several miles to get their lunch.Becky is utilizing ownership utility.

Accepted Answer

A) True 
 B)False

Question 9

A buyer's market is one characterized by an abundance of goods and services.

Accepted Answer

A) True 
 B)False

Question 10

When the Canadian Lung Association distributes pamphlets on the dangers of smoking,it is using marketing as an educational tool.

Accepted Answer

A) True 
 B)False

Question 11

An example of an affinity program would be credit card customers who apply for cards affiliated with their favourite charity.

Accepted Answer

A) True 
 B)False

Question 12

The marketing concept refers to a company-wide customer orientation with the objective of achieving long-term success.

Accepted Answer

A) True 
 B)False

Question 13

When two or more businesses link their names to a single product,_____ occurs.

Accepted Answer

A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)comarketing
Q)cobranding 
A) secondary data 
B) affinity program 
C) market segmentation 
D) demographic 
E) target market
F)end-use segmentation
G)marketing mix
H)data mining
I)consumer behaviour
J)ownership utility
K)exchange process
L)B2B
M)person marketing
N)mass customization
O)frequency marketing
P)comarketing
Q)cobranding

Question 14

Explain how a company might decide on a marketing mix for an international company.

Accepted Answer

Marketing a good or service in foreign m

Question 15

Data collected for the first time through observation or surveys is ________.

Accepted Answer

A)  secondary data 
B)  external data 
C)  primary data 
D)  a marketing information system 
A)  secondary data 
B)  external data 
C)  primary data 
D)  a marketing information system

Question 16

Which of the following is a drawback to using census and other government data sources?

Accepted Answer

A)  Accessing government data is expensive. 
B)  Government data can become obsolete quickly. 
C)  Accessing government data is difficult. 
D)  Government data sources are unreliable. 
A)  Accessing government data is expensive. 
B)  Government data can become obsolete quickly. 
C)  Accessing government data is difficult. 
D)  Government data sources are unreliable.

Question 17

Adaptation works best for which of the following products?

Accepted Answer

A)  Paper 
B)  Fast food 
C)  Wood 
D)  Natural gas 
A)  Paper 
B)  Fast food 
C)  Wood 
D)  Natural gas

Question 18

A sporting goods store that sells fishing licences at the start of each sport fishing season is creating ________ utility.

Accepted Answer

A)  time 
B)  form 
C)  ownership 
D)  place 
A)  time 
B)  form 
C)  ownership 
D)  place

Question 19

Ownership utility is created by making a product available in a location and at a time convenient for customers.

Accepted Answer

A) True 
 B)False

Question 20

All of the following are internal sources of data EXCEPT ________.

Accepted Answer

A)  company product sales 
B)  company product inventory 
C)  competitor's sales 
D)  unpaid bills 
A)  company product sales 
B)  company product inventory 
C)  competitor's sales 
D)  unpaid bills

The 80/20 principle states that 80 percent of a product's revenue comes from only about 20 percent of its users.

Throughout the marketing process,a successful organization focuses on building customer relationships.

Mona designs the packages and chooses the brand names for goods produced by her firm.Mona is involved in which part of the marketing mix?

Marketing strategies are not essential for not-for-profit organizations because they do not compete for dollars as commercial businesses do.

________ is an organizational function and a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

A focus group is a method of collecting data and is a(n).

The most common method of market segmentation is _____ segmentation.

Becky opened a sandwich stand near a row of corporate offices whose employees previously had to drive several miles to get their lunch.Becky is utilizing ownership utility.

A buyer's market is one characterized by an abundance of goods and services.

When the Canadian Lung Association distributes pamphlets on the dangers of smoking,it is using marketing as an educational tool.

An example of an affinity program would be credit card customers who apply for cards affiliated with their favourite charity.

The marketing concept refers to a company-wide customer orientation with the objective of achieving long-term success.

When two or more businesses link their names to a single product,_____ occurs.

Explain how a company might decide on a marketing mix for an international company.

Data collected for the first time through observation or surveys is ________.

Which of the following is a drawback to using census and other government data sources?

Adaptation works best for which of the following products?

A sporting goods store that sells fishing licences at the start of each sport fishing season is creating ________ utility.

Ownership utility is created by making a product available in a location and at a time convenient for customers.

All of the following are internal sources of data EXCEPT ________.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: The Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance through Empowerment, Teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 11: Customer-Driven Marketing

The 80/20 principle states that 80 percent of a product's revenue comes from only about 20 percent of its users.

Throughout the marketing process,a successful organization focuses on building customer relationships.

Mona designs the packages and chooses the brand names for goods produced by her firm.Mona is involved in which part of the marketing mix?

Marketing strategies are not essential for not-for-profit organizations because they do not compete for dollars as commercial businesses do.

________ is an organizational function and a set of processes for creating,communicating,and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.

A focus group is a method of collecting ________ data and is a(n)________.

The most common method of market segmentation is _____ segmentation.

Becky opened a sandwich stand near a row of corporate offices whose employees previously had to drive several miles to get their lunch.Becky is utilizing ownership utility.

A buyer's market is one characterized by an abundance of goods and services.

When the Canadian Lung Association distributes pamphlets on the dangers of smoking,it is using marketing as an educational tool.

An example of an affinity program would be credit card customers who apply for cards affiliated with their favourite charity.

The marketing concept refers to a company-wide customer orientation with the objective of achieving long-term success.

When two or more businesses link their names to a single product,_____ occurs.

Explain how a company might decide on a marketing mix for an international company.

Data collected for the first time through observation or surveys is ________.

Which of the following is a drawback to using census and other government data sources?

Adaptation works best for which of the following products?

A sporting goods store that sells fishing licences at the start of each sport fishing season is creating ________ utility.

Ownership utility is created by making a product available in a location and at a time convenient for customers.

All of the following are internal sources of data EXCEPT ________.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: The Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance through Empowerment, Teamwork, and Communication

Production and Operations Management

Product and Distribution Strategies

Promotion and Pricing Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

A focus group is a method of collecting data and is a(n).