Question 1

The example shown is a(n)______ website structure.

Accepted Answer

A) linear/tutorial 
B) hierarchical 
C) webbed 
D) random 
A) linear/tutorial 
B) hierarchical 
C) webbed 
D) random

Question 2

Purchasing a products, following the company's social media accounts, sharing and article, or signing up for an account are examples of a(n)______.

Accepted Answer

A) RWD 
B) SEO 
C) ROI 
D) CTA 
A) RWD 
B) SEO 
C) ROI 
D) CTA

Question 3

​
 
The webpage shown is an example of ______ content.

Accepted Answer

A) animated 
B) scripted 
C) dynamically generated 
D) static 
A) animated 
B) scripted 
C) dynamically generated 
D) static

Question 4

Summary text and images and CTAs are used to answer a website visitor's ______ question.

Accepted Answer

A) Who? 
B) What? 
C) Why? 
D) Where? 
A) Who? 
B) What? 
C) Why? 
D) Where?

Question 5

Each subsidiary page at a website should provide a link back to the website's home page.

Accepted Answer

A) True 
 B)False

Question 6

During which step in the website plan shown above would you determine the website's goals and objectives?

Accepted Answer

A) Step 1 
B) Step 2 
C) Step 3 
D) Step 4 
A) Step 1 
B) Step 2 
C) Step 3 
D) Step 4

Question 7

A CTA is a suggestion or offer that requires the website visitor to interact with the website.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is NOT true about including video on a webpage?

Accepted Answer

A) Linking to a video from an outside source keeps the webpage size down. 
B) Video incorporates movement and sound. 
C) Make the video start playing automatically to keep the webpage download time down. 
D) Downloadable video that you do not own can come with copyright restrictions. 
A) Linking to a video from an outside source keeps the webpage size down. 
B) Video incorporates movement and sound. 
C) Make the video start playing automatically to keep the webpage download time down. 
D) Downloadable video that you do not own can come with copyright restrictions.

Question 9

Planning the website structure before you begin creating its pages allows you to organize pages by level of detail.

Accepted Answer

A) True 
 B)False

Question 10

A website typically only has one target audience.

Accepted Answer

A) True 
 B)False

Question 11

A(n)______ is a comparison of costs spent and income generated.

Accepted Answer

A) RWD 
B) SEO 
C) ROI 
D) CTA 
A) RWD 
B) SEO 
C) ROI 
D) CTA

Question 12

Determining your website's target audience's wants, needs, and expectations is generally a one-time process.

Accepted Answer

A) True 
 B)False

Question 13

A webbed website structure also is called a(n)______ website structure.

Accepted Answer

A) random 
B) hybrid 
C) optimal 
D) tutorial 
A) random 
B) hybrid 
C) optimal 
D) tutorial

Question 14

A website's ______ are t he results you want to accomplish within a specific time frame.

Accepted Answer

A) goals 
B) objectives 
C) targets 
D) purposes 
A) goals 
B) objectives 
C) targets 
D) purposes

Question 15

Government work is an example of ______ material.

Accepted Answer

A) copyrighted 
B) public domain 
C) secure 
D) classified 
A) copyrighted 
B) public domain 
C) secure 
D) classified

Question 16

Repetitive sounds can be soothing to frequent website visitors, so use them liberally.

Accepted Answer

A) True 
 B)False

Question 17

A dead-end page is a term for a one-page website.

Accepted Answer

A) True 
 B)False

Question 18

A website's search feature not only searches the website for the term, but also elsewhere on the web.

Accepted Answer

A) True 
 B)False

Question 19

Which of the following is NOT an example of a psychographic characteristic?

Accepted Answer

A) social group affiliations 
B) educational level 
C) lifestyle choices 
D) political affiliations 
A) social group affiliations 
B) educational level 
C) lifestyle choices 
D) political affiliations

Question 20

Polls and quizzes are examples of animated content.

Accepted Answer

A) True 
 B)False

The example shown is a(n)______ website structure.

Purchasing a products, following the company's social media accounts, sharing and article, or signing up for an account are examples of a(n)______.

The webpage shown is an example of ______ content.

Summary text and images and CTAs are used to answer a website visitor's ______ question.

Each subsidiary page at a website should provide a link back to the website's home page.

During which step in the website plan shown above would you determine the website's goals and objectives?

A CTA is a suggestion or offer that requires the website visitor to interact with the website.

Which of the following is NOT true about including video on a webpage?

Planning the website structure before you begin creating its pages allows you to organize pages by level of detail.

A website typically only has one target audience.

A(n)______ is a comparison of costs spent and income generated.

Determining your website's target audience's wants, needs, and expectations is generally a one-time process.

A webbed website structure also is called a(n)______ website structure.

A website's ______ are t he results you want to accomplish within a specific time frame.

Government work is an example of ______ material.

Repetitive sounds can be soothing to frequent website visitors, so use them liberally.

A dead-end page is a term for a one-page website.

A website's search feature not only searches the website for the term, but also elsewhere on the web.

Which of the following is NOT an example of a psychographic characteristic?

Polls and quizzes are examples of animated content.

The Environment and the Tools

Web Publishing Fundamentals

Planning a Successful Web Site: Part II

Typography and Images

Multimedia and Interactivity Elements

Promoting and Maintaining a Website

Filters

Exam 3: Planning a Successful Web Site: Part I

The example shown is a(n)______ website structure.

Purchasing a products, following the company's social media accounts, sharing and article, or signing up for an account are examples of a(n)______.

​ The webpage shown is an example of ______ content.

Summary text and images and CTAs are used to answer a website visitor's ______ question.

Each subsidiary page at a website should provide a link back to the website's home page.

During which step in the website plan shown above would you determine the website's goals and objectives?

A CTA is a suggestion or offer that requires the website visitor to interact with the website.

Which of the following is NOT true about including video on a webpage?

Planning the website structure before you begin creating its pages allows you to organize pages by level of detail.

A website typically only has one target audience.

A(n)______ is a comparison of costs spent and income generated.

Determining your website's target audience's wants, needs, and expectations is generally a one-time process.

A webbed website structure also is called a(n)______ website structure.

A website's ______ are t he results you want to accomplish within a specific time frame.

Government work is an example of ______ material.

Repetitive sounds can be soothing to frequent website visitors, so use them liberally.

A dead-end page is a term for a one-page website.

A website's search feature not only searches the website for the term, but also elsewhere on the web.

Which of the following is NOT an example of a psychographic characteristic?

Polls and quizzes are examples of animated content.

The Environment and the Tools

Web Publishing Fundamentals

Planning a Successful Web Site: Part II

Typography and Images

Multimedia and Interactivity Elements

Promoting and Maintaining a Website

Filters

The webpage shown is an example of ______ content.