Exam 7: Promoting and Maintaining a Website

Your domain name choice will have no impact on your SEO rankings.

Unsolicited email advertising is called ______.

In order for your website to appear in a search engine's index, you must wait for the engine's spiders to find your pages.

Which of the following best describes the use of Twitter?

Dedicated servers typically are less expensive than shared servers.

Which social media website should you use to create boards of images that link to webpages?

A(n)______ private server combines the security of a private server but exists on a shared server.

During development, you do not need to perform usability testing.

Establishing even a basic social media presence is complicated and expensive.

Which social media website should you use to create a page for your website to post status updates, photos, and links to webpage content and build a community of users?

What type of tool can you use to update time-sensitive content automatically, such as a calendar or the weather?

List information that can be extracted from web server log transactions.

Opt-in advertising also is called permission-based advertising.

Because paper is an offline promotional technique, you do not need to put your URL on printed material.

Asking testers if they found the website's content interesting and valuable is part of ensuring your website meets ______ its goals.

Pop-up ads are so popular that today's browsers contain pop-up notification features.

For which of the following purposes would you use Google Webmaster's Search Console?

WordPress is an example of what type of web service?

A beta website is not available to the general public.

A(n)______ ad is a rectangular webpage advertisement that links to the advertiser's website.