Question 1

Russia lags behind most European countries in use of the Internet.

Accepted Answer

A) True 
 B)False

Question 2

The shift of population from rural to urban areas in countries such as India helps global marketers by

Accepted Answer

A)  decreasing pollution. 
B)  simplifying the supply chain needed to make goods and services available. 
C)  increasing the human development index. 
D)  decreasing competition for intellectual capital. 
E)  increasing nonmaterial GDP output. 
A)  decreasing pollution. 
B)  simplifying the supply chain needed to make goods and services available. 
C)  increasing the human development index. 
D)  decreasing competition for intellectual capital. 
E)  increasing nonmaterial GDP output.

Question 3

When a company decides to minimize risk and enter a global market by shipping its products to buyers in other countries,this is known as

Accepted Answer

A)  exporting. 
B)  franchising. 
C)  a strategic alliance. 
D)  a joint venture. 
E)  direct investment. 
A)  exporting. 
B)  franchising. 
C)  a strategic alliance. 
D)  a joint venture. 
E)  direct investment.

Question 4

Marketers sometimes use Hofstede's cultural dimensions to design marketing campaigns

Accepted Answer

A)  with low individualism symbolism when confronted with a time-oriented culture. 
B)  that use uncertainty avoidance to reduce power distance. 
C)  with significant power distance. 
D)  consistent with underlying cultural values in a country. 
E)  with more consistent time orientation. 
A)  with low individualism symbolism when confronted with a time-oriented culture. 
B)  that use uncertainty avoidance to reduce power distance. 
C)  with significant power distance. 
D)  consistent with underlying cultural values in a country. 
E)  with more consistent time orientation.

Question 5

Which of the following statements regarding global segmentation,targeting,and positioning is true?

Accepted Answer

A)  Companies must continually adjust products and marketing strategies to meet the changing needs of global markets. 
B)  Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domestic market. 
C)  When developing a global STP strategy, it is best to define segments by geography alone. 
D)  Segmentation, targeting, and positioning activities for global markets do not differ substantially from that of domestic markets. 
E)  The "golden rule" for global STP activities for firms is to never alter a firm's marketing mix to serve the needs of global markets. 
A)  Companies must continually adjust products and marketing strategies to meet the changing needs of global markets. 
B)  Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domestic market. 
C)  When developing a global STP strategy, it is best to define segments by geography alone. 
D)  Segmentation, targeting, and positioning activities for global markets do not differ substantially from that of domestic markets. 
E)  The "golden rule" for global STP activities for firms is to never alter a firm's marketing mix to serve the needs of global markets.

Question 6

What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?

Accepted Answer

Glocalization refers to the use of a sta

Question 7

China has three main languages,and many more dialects.This presents a particular challenge to developing a global ________ strategy.

Accepted Answer

A)  communication 
B)  product 
C)  cultural 
D)  distribution 
E)  pricing 
A)  communication 
B)  product 
C)  cultural 
D)  distribution 
E)  pricing

Question 8

To maximize potential,segments and target markets can and should be defined by more than just geography.

Accepted Answer

A) True 
 B)False

Question 9

Global expansion often begins when a firm receives an order for its product from another country.

Accepted Answer

A) True 
 B)False

Question 10

Globalization refers to the processes by which goods,services,capital,people,information,and ideas

Accepted Answer

A)  are onshored and offshored. 
B)  flow across national borders. 
C)  are integrated through IMF facilitation. 
D)  are similar in various markets. 
E)  affect corporate culture. 
A)  are onshored and offshored. 
B)  flow across national borders. 
C)  are integrated through IMF facilitation. 
D)  are similar in various markets. 
E)  affect corporate culture.

Question 11

Which of the following statements is true with regard to growth in global markets?

Accepted Answer

A)  A country's infrastructure does not impact growth in the global market. 
B)  The number of Russian Internet users is decreasing at a rate of 10 percent annually. 
C)  Russia's population is expected to increase by one-third in the next half century. 
D)  Changes in technology, especially communications, have been a driving force for growth in global markets for decades. 
E)  Brazil does not welcome foreign investors. 
A)  A country's infrastructure does not impact growth in the global market. 
B)  The number of Russian Internet users is decreasing at a rate of 10 percent annually. 
C)  Russia's population is expected to increase by one-third in the next half century. 
D)  Changes in technology, especially communications, have been a driving force for growth in global markets for decades. 
E)  Brazil does not welcome foreign investors.

Question 12

Firms with global appeal can run global advertising campaigns and simply translate the wording in the advertisements and product labeling.

Accepted Answer

A) True 
 B)False

Question 13

Unilever discovered that people in emerging economies could not afford to buy standard sizes of toothpaste or shampoo,so Unilever started selling single-serve packets at very low prices.Later,Unilever discovered that the same approach worked in the United States and started also selling them there.This is an example of

Accepted Answer

A)  reverse innovation. 
B)  glocalization. 
C)  ethnic sensitivity. 
D)  promotional flex. 
E)  unethical marketing practices. 
A)  reverse innovation. 
B)  glocalization. 
C)  ethnic sensitivity. 
D)  promotional flex. 
E)  unethical marketing practices.

Question 14

What kinds of sociocultural concerns are raised in international marketing that go beyond promotion and advertising?

Accepted Answer

Understanding another country's culture

Question 15

The term trade deficit refers to

Accepted Answer

A)  a country that exports more goods than it imports. 
B)  an indicator of the quality of life in a country. 
C)  a level of population growth that impacts exports. 
D)  the sum of all goods and services handled in a country. 
E)  higher levels of imports than exports. 
A)  a country that exports more goods than it imports. 
B)  an indicator of the quality of life in a country. 
C)  a level of population growth that impacts exports. 
D)  the sum of all goods and services handled in a country. 
E)  higher levels of imports than exports.

Question 16

Many of the best-known American retailers,like Starbucks and McDonald's,have contractual agreements with another firm or individuals,allowing its businesses to operate overseas.These companies expanded globally using

Accepted Answer

A)  franchising. 
B)  exporting. 
C)  joint ventures. 
D)  direct investment. 
E)  strategic alliances. 
A)  franchising. 
B)  exporting. 
C)  joint ventures. 
D)  direct investment. 
E)  strategic alliances.

Question 17

A consumer products company produces inexpensive goods in underdeveloped markets,then repackages them as cost-effective innovations for Western buyers.This is an example of glocalization.

Accepted Answer

A) True 
 B)False

Question 18

Despite multiple upturns and downturns in its economy,Russia's overall growth prospects appear promising,especially as a consumer market.However,there are still multiple dilemmas for firms trying to market their goods and services.These dilemmas include all of the following Russia's

Accepted Answer

A)  aging population and low both rates. 
B)  widespread corruption. 
C)  international sanctions. 
D)  involvement in China. 
E)  fluctuations in oil prices. 
A)  aging population and low both rates. 
B)  widespread corruption. 
C)  international sanctions. 
D)  involvement in China. 
E)  fluctuations in oil prices.

Question 19

Of the five strategies for entering new markets,direct investment creates the

Accepted Answer

A)  least investment cost. 
B)  greatest potential risk. 
C)  most franchisee control. 
D)  best opportunity for strong strategic alliances. 
E)  greatest coordination of efforts of global and local partners. 
A)  least investment cost. 
B)  greatest potential risk. 
C)  most franchisee control. 
D)  best opportunity for strong strategic alliances. 
E)  greatest coordination of efforts of global and local partners.

Question 20

The components of global market assessment include all of the following except

Accepted Answer

A)  ethnic analysis. 
B)  infrastructure and technological analysis. 
C)  analysis of government actions. 
D)  sociocultural analysis. 
E)  economic analysis. 
A)  ethnic analysis. 
B)  infrastructure and technological analysis. 
C)  analysis of government actions. 
D)  sociocultural analysis. 
E)  economic analysis.

Russia lags behind most European countries in use of the Internet.

The shift of population from rural to urban areas in countries such as India helps global marketers by

When a company decides to minimize risk and enter a global market by shipping its products to buyers in other countries,this is known as

Marketers sometimes use Hofstede's cultural dimensions to design marketing campaigns

Which of the following statements regarding global segmentation,targeting,and positioning is true?

What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?

China has three main languages,and many more dialects.This presents a particular challenge to developing a global ________ strategy.

To maximize potential,segments and target markets can and should be defined by more than just geography.

Global expansion often begins when a firm receives an order for its product from another country.

Globalization refers to the processes by which goods,services,capital,people,information,and ideas

Which of the following statements is true with regard to growth in global markets?

Firms with global appeal can run global advertising campaigns and simply translate the wording in the advertisements and product labeling.

What kinds of sociocultural concerns are raised in international marketing that go beyond promotion and advertising?

The term trade deficit refers to

Many of the best-known American retailers,like Starbucks and McDonald's,have contractual agreements with another firm or individuals,allowing its businesses to operate overseas.These companies expanded globally using

A consumer products company produces inexpensive goods in underdeveloped markets,then repackages them as cost-effective innovations for Western buyers.This is an example of glocalization.

Despite multiple upturns and downturns in its economy,Russia's overall growth prospects appear promising,especially as a consumer market.However,there are still multiple dilemmas for firms trying to market their goods and services.These dilemmas include all of the following Russia's

Of the five strategies for entering new markets,direct investment creates the

The components of global market assessment include all of the following except

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 8: Global Marketing

Russia lags behind most European countries in use of the Internet.

The shift of population from rural to urban areas in countries such as India helps global marketers by

When a company decides to minimize risk and enter a global market by shipping its products to buyers in other countries,this is known as

Marketers sometimes use Hofstede's cultural dimensions to design marketing campaigns

Which of the following statements regarding global segmentation,targeting,and positioning is true?

What would it mean if Oreo adopted a glocalization strategy for global sales of its cookies?

China has three main languages,and many more dialects.This presents a particular challenge to developing a global ________ strategy.

To maximize potential,segments and target markets can and should be defined by more than just geography.

Global expansion often begins when a firm receives an order for its product from another country.

Globalization refers to the processes by which goods,services,capital,people,information,and ideas

Which of the following statements is true with regard to growth in global markets?

Firms with global appeal can run global advertising campaigns and simply translate the wording in the advertisements and product labeling.

What kinds of sociocultural concerns are raised in international marketing that go beyond promotion and advertising?

The term trade deficit refers to

Many of the best-known American retailers,like Starbucks and McDonald's,have contractual agreements with another firm or individuals,allowing its businesses to operate overseas.These companies expanded globally using

A consumer products company produces inexpensive goods in underdeveloped markets,then repackages them as cost-effective innovations for Western buyers.This is an example of glocalization.

Despite multiple upturns and downturns in its economy,Russia's overall growth prospects appear promising,especially as a consumer market.However,there are still multiple dilemmas for firms trying to market their goods and services.These dilemmas include all of the following Russia's

Of the five strategies for entering new markets,direct investment creates the

The components of global market assessment include all of the following except

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters