Question 1

Which of the following are the two components of a global marketing strategy?

Accepted Answer

A)  understanding foreign currency fluctuations and developing products that can be priced accordingly 
B)  determining which target markets to pursue and developing a marketing mix to obtain a competitive advantage 
C)  understanding the supply chain and distribution networks in foreign markets 
D)  developing culturally appropriate advertising messages and cultivating "domestic" habits among foreign consumers 
E)  adapting to foreign regulations and targeting as many people as possible 
A)  understanding foreign currency fluctuations and developing products that can be priced accordingly 
B)  determining which target markets to pursue and developing a marketing mix to obtain a competitive advantage 
C)  understanding the supply chain and distribution networks in foreign markets 
D)  developing culturally appropriate advertising messages and cultivating "domestic" habits among foreign consumers 
E)  adapting to foreign regulations and targeting as many people as possible

Question 2

Which of the following is currently a negative factor for foreign investment in Russia?

Accepted Answer

A)  The Russian population is poorly educated. 
B)  Russian consumers have little interest in online shopping. 
C)  Russia is known for corruption, creating ethical dilemmas for firms. 
D)  Russian consumer markets are saturated, offering few opportunities for goods from U.S. companies to sell well. 
E)  Few Russians have access to the Internet due to heavy regulation. 
A)  The Russian population is poorly educated. 
B)  Russian consumers have little interest in online shopping. 
C)  Russia is known for corruption, creating ethical dilemmas for firms. 
D)  Russian consumer markets are saturated, offering few opportunities for goods from U.S. companies to sell well. 
E)  Few Russians have access to the Internet due to heavy regulation.

Question 3

What do the BRIC countries have in common?

Accepted Answer

A)  They participate together in a trading bloc. 
B)  They have suffered more than most other countries in the recent recession. 
C)  They are Asian countries experiencing explosive population growth. 
D)  They are the four countries known for the highest levels of bribery in business and government. 
E)  They are experiencing significant levels of economic growth. 
A)  They participate together in a trading bloc. 
B)  They have suffered more than most other countries in the recent recession. 
C)  They are Asian countries experiencing explosive population growth. 
D)  They are the four countries known for the highest levels of bribery in business and government. 
E)  They are experiencing significant levels of economic growth.

Question 4

In most cases,countries use tariffs to reduce foreign competition,but tariffs are also used

Accepted Answer

A)  to shorten supply chains. 
B)  as a response to perceived unfair trade practices. 
C)  to offer domestic discounts. 
D)  to stimulate consumer demand. 
E)  as a way to equalize quotas. 
A)  to shorten supply chains. 
B)  as a response to perceived unfair trade practices. 
C)  to offer domestic discounts. 
D)  to stimulate consumer demand. 
E)  as a way to equalize quotas.

Question 5

When the U.S.government determined the prices of solar panels imported from China were artificially low due to illegal subsidies,it imposed a ______ to help domestic firms compete.

Accepted Answer

A)  comparative inflation rate 
B)  countertrade exchange 
C)  quota 
D)  tariff 
E)  currency exchange rate 
A)  comparative inflation rate 
B)  countertrade exchange 
C)  quota 
D)  tariff 
E)  currency exchange rate

Question 6

What are the risks associated with global franchising?

Accepted Answer

The franchisor has limited control over

Question 7

The XYZ Company is collaborating with a competitor on a globally based opportunity for mutual benefit,but the two competitors are not investing in one another.This is an example of

Accepted Answer

A)  franchising. 
B)  a joint venture. 
C)  a strategic alliance. 
D)  a direct investment. 
E)  an equity partnership. 
A)  franchising. 
B)  a joint venture. 
C)  a strategic alliance. 
D)  a direct investment. 
E)  an equity partnership.

Question 8

An effective global pricing strategy can be easily established by setting the same prices in every market around the world.

Accepted Answer

A) True 
 B)False

Question 9

Why is a country's infrastructure an important consideration to global marketers?

Accepted Answer

Infrastructure is defined as the basic f

Question 10

A U.S.company is analyzing its business prospects in Brazil.Marketing executives understand which of the following statements to be true regarding this market?

Accepted Answer

A)  In Brazil, Facebook has 65 million members, making it the company's second-largest market, behind the United States. 
B)  Censorship issues in Brazil are highly complex. 
C)  Brazil is currently the world's fifth largest economy. 
D)  The relations between the United States and Brazil are complicated due to the fall of Brazil's economy. 
E)  Brazil holds the status of one of the slowest developing economies in the world. 
A)  In Brazil, Facebook has 65 million members, making it the company's second-largest market, behind the United States. 
B)  Censorship issues in Brazil are highly complex. 
C)  Brazil is currently the world's fifth largest economy. 
D)  The relations between the United States and Brazil are complicated due to the fall of Brazil's economy. 
E)  Brazil holds the status of one of the slowest developing economies in the world.

Question 11

Culture affects

Accepted Answer

A)  how consumers decide to make their purchases. 
B)  what consumers decide to purchase. 
C)  when consumers decide to make their purchases. 
D)  where consumers decide to make their purchases. 
E)  every aspect of consumers' purchase decisions. 
A)  how consumers decide to make their purchases. 
B)  what consumers decide to purchase. 
C)  when consumers decide to make their purchases. 
D)  where consumers decide to make their purchases. 
E)  every aspect of consumers' purchase decisions.

Question 12

Which statement about India's population is true?

Accepted Answer

A)  With a median age of 61, India has one of the oldest populations in the world. 
B)  India's young people mostly live in rural areas in large families. 
C)  India's workforce is highly skilled, particularly in technical fields. 
D)  India claims more than 25 percent of the world's population. 
E)  Most Indian citizens shop in large retail outlets. 
A)  With a median age of 61, India has one of the oldest populations in the world. 
B)  India's young people mostly live in rural areas in large families. 
C)  India's workforce is highly skilled, particularly in technical fields. 
D)  India claims more than 25 percent of the world's population. 
E)  Most Indian citizens shop in large retail outlets.

Question 13

India,like some other countries,may require entering firms to create _________ when expanding into their markets,limiting outsiders' control of businesses.

Accepted Answer

A)  franchises 
B)  export promotions 
C)  joint ventures 
D)  direct investments 
E)  strategic alliances 
A)  franchises 
B)  export promotions 
C)  joint ventures 
D)  direct investments 
E)  strategic alliances

Question 14

Cultural nuances,subcultures,and consumers' different views of their roles in different countries can make __________ complicated.

Accepted Answer

A)  purchasing power parity 
B)  segmentation, targeting, and positioning 
C)  trading bloc coordination 
D)  exchange control planning 
E)  reducing trade surpluses 
A)  purchasing power parity 
B)  segmentation, targeting, and positioning 
C)  trading bloc coordination 
D)  exchange control planning 
E)  reducing trade surpluses

Question 15

According to Hofstede's cultural dimensions concept,which BRIC country posts notably high scores in the dimensions of uncertainty avoidance and power distance?

Accepted Answer

A)  Brazil 
B)  Russia 
C)  India 
D)  China 
E)  Iran 
A)  Brazil 
B)  Russia 
C)  India 
D)  China 
E)  Iran

Question 16

Once a firm has done an analysis of the most viable markets for its products,then it must next

Accepted Answer

A)  determine the competition and develop strategies to overcome it. 
B)  conduct an internal assessment of its capabilities. 
C)  conduct an external analysis of the target market's economy, culture, and regulatory barriers. 
D)  develop a product to meet the needs of those markets. 
E)  achieve success with the product in its home market. 
A)  determine the competition and develop strategies to overcome it. 
B)  conduct an internal assessment of its capabilities. 
C)  conduct an external analysis of the target market's economy, culture, and regulatory barriers. 
D)  develop a product to meet the needs of those markets. 
E)  achieve success with the product in its home market.

Question 17

What does purchasing power parity mean?

Accepted Answer

A frequently used metric of an overall e

Question 18

Geert Hofstede's cultural dimensions concept focuses on five dimensions of __________ in a country.

Accepted Answer

A)  symbols 
B)  underlying values 
C)  buying patterns 
D)  personality 
E)  visible artifacts 
A)  symbols 
B)  underlying values 
C)  buying patterns 
D)  personality 
E)  visible artifacts

Question 19

You have been asked to evaluate the economic potential of Gabon as a market for your company's products.What three categories of economic factors will you assess?

Accepted Answer

You will assess Gabon's genera

Question 20

Firms would prefer to manufacture in a country that has a trade surplus,or a higher level of exports than imports.

Accepted Answer

A) True 
 B)False

Which of the following are the two components of a global marketing strategy?

Which of the following is currently a negative factor for foreign investment in Russia?

What do the BRIC countries have in common?

In most cases,countries use tariffs to reduce foreign competition,but tariffs are also used

When the U.S.government determined the prices of solar panels imported from China were artificially low due to illegal subsidies,it imposed a ______ to help domestic firms compete.

What are the risks associated with global franchising?

The XYZ Company is collaborating with a competitor on a globally based opportunity for mutual benefit,but the two competitors are not investing in one another.This is an example of

An effective global pricing strategy can be easily established by setting the same prices in every market around the world.

Why is a country's infrastructure an important consideration to global marketers?

A U.S.company is analyzing its business prospects in Brazil.Marketing executives understand which of the following statements to be true regarding this market?

Culture affects

Which statement about India's population is true?

India,like some other countries,may require entering firms to create _________ when expanding into their markets,limiting outsiders' control of businesses.

Cultural nuances,subcultures,and consumers' different views of their roles in different countries can make __________ complicated.

According to Hofstede's cultural dimensions concept,which BRIC country posts notably high scores in the dimensions of uncertainty avoidance and power distance?

Once a firm has done an analysis of the most viable markets for its products,then it must next

What does purchasing power parity mean?

Geert Hofstede's cultural dimensions concept focuses on five dimensions of __________ in a country.

You have been asked to evaluate the economic potential of Gabon as a market for your company's products.What three categories of economic factors will you assess?

Firms would prefer to manufacture in a country that has a trade surplus,or a higher level of exports than imports.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 8: Global Marketing

Which of the following are the two components of a global marketing strategy?

Which of the following is currently a negative factor for foreign investment in Russia?

What do the BRIC countries have in common?

In most cases,countries use tariffs to reduce foreign competition,but tariffs are also used

When the U.S.government determined the prices of solar panels imported from China were artificially low due to illegal subsidies,it imposed a ______ to help domestic firms compete.

What are the risks associated with global franchising?

The XYZ Company is collaborating with a competitor on a globally based opportunity for mutual benefit,but the two competitors are not investing in one another.This is an example of

An effective global pricing strategy can be easily established by setting the same prices in every market around the world.

Why is a country's infrastructure an important consideration to global marketers?

A U.S.company is analyzing its business prospects in Brazil.Marketing executives understand which of the following statements to be true regarding this market?

Culture affects

Which statement about India's population is true?

India,like some other countries,may require entering firms to create _________ when expanding into their markets,limiting outsiders' control of businesses.

Cultural nuances,subcultures,and consumers' different views of their roles in different countries can make __________ complicated.

According to Hofstede's cultural dimensions concept,which BRIC country posts notably high scores in the dimensions of uncertainty avoidance and power distance?

Once a firm has done an analysis of the most viable markets for its products,then it must next

What does purchasing power parity mean?

Geert Hofstede's cultural dimensions concept focuses on five dimensions of __________ in a country.

You have been asked to evaluate the economic potential of Gabon as a market for your company's products.What three categories of economic factors will you assess?

Firms would prefer to manufacture in a country that has a trade surplus,or a higher level of exports than imports.

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Retailing and Omnichannel Marketing

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters