Exam 12: Services and Nonprofit Organization Marketing

Nonprofit managers do not need to worry about developing marketing strategies.

List and describe the five key characteristics that distinguish the pricing decisions of nonprofit organizations from those of the profit sector.

Cincinnati Museum Center The Cincinnati Museum Center is home to the Cincinnati History Museum,the Duke Energy Children's Museum,and the Museum of Natural History and Science.The Cincinnati History Museum displays materials and related aspects of the history of Cincinnati and the surrounding region.Costumed interpreters throughout the museum allow visitors the unique opportunity make a personal connection with the past.The educational and dramatic exhibits at Duke Energy Children's Museum allow kids to climb,crawl,explore and learn about themselves and the world around them.And the Museum of Natural History and Science gives children hands-on,inquiry based experiences in science,technology,engineering and math. -Refer to Cincinnati Museum Center.A decision to use public service announcements about the various museum exhibits and attractions and to broadcast them in the Cincinnati area is an example of a _____ decision the Museum Center would need to make.

In many nonprofit situations,the consumer is not charged a tangible price yet must absorb time costs,embarrassment costs,or effort costs.These costs are called the organization's:

Which unique characteristic of services is the variability of the inputs and outputs of services,which causes services to tend to be less standardized and less uniform than goods?

Monday and Tuesday nights are traditionally slow nights in the restaurant business.So LaRosa's Italian Restaurant offers "all-you-can-eat spaghetti night" on Mondays and Tuesdays.For the price of a regular spaghetti dinner,customers can eat all the spaghetti they want on those nights.Because it is focusing on coordinating supply and demand by varying prices,the restaurant is using a(n)_____ pricing objective for service firms.

Due to service _____,services cannot be stored,warehoused,or inventoried.

All of the following are key characteristics distinguishing the pricing decisions of nonprofit organizations from those of the profit sector EXCEPT:

Which component of service quality represents the ability to provide prompt service?

A focus on maximizing the surplus of income over costs is a(n)_____ pricing objective for service firms.

All of the following are examples nonprofit organizations EXCEPT:

Allstate Insurance says "You're in good hands with Allstate" and Prudential Life Insurance shows a rock in its commercials because it wants to convey stability.These companies are using what type of promotion strategy?

The model of service quality that identifies five disparities that can cause problems in service delivery and influence customer evaluations of service quality is referred to as the _____ model.

What are the five key issues to remember when developing distribution strategies for service organizations?

Relationship marketing can be practiced at three levels,each level adding a new kind of bond with the customer.Name and describe each of these levels,using a legal service to illustrate each level.

All of the following are keys factor in the distribution strategy for services EXCEPT: