Question 1

Which of the following statements about the societal orientation is FALSE?

Accepted Answer

A)  Companies that protect the environment by using all-natural materials in their products are showing a societal marketing orientation. 
B)  Marketers cannot deliver all benefits sought by customers because these benefits may not be in the long-term best interests of the customers. 
C)  The societal marketing concept is an important refinement of the market concept. 
D)  Organizations have both a social and economic justification for their existence. 
E)  The majority of consumers support environmentally-friendly companies and willingly paying more for these products. 
A)  Companies that protect the environment by using all-natural materials in their products are showing a societal marketing orientation. 
B)  Marketers cannot deliver all benefits sought by customers because these benefits may not be in the long-term best interests of the customers. 
C)  The societal marketing concept is an important refinement of the market concept. 
D)  Organizations have both a social and economic justification for their existence. 
E)  The majority of consumers support environmentally-friendly companies and willingly paying more for these products.

Question 2

Name and describe the four marketing management philosophies.

Accepted Answer

PRODUCTION ORIENTATION.This orientation

Question 3

Circuses
As recently as 20 years ago circuses came to town with tents,animals,clowns,and other performers.An advance man arrived about two weeks before the circus actually arrived,covered the community with posters,and gave out free tickets to schoolchildren.If the advance man had done a good job,when the circus arrived and opened its tent doors,300 to 600 people would fill its seats.When the largest circus organizations merged,the newly formed Ringling Bros.and Barnum & Bailey's Greatest Show on Earth began performing in 4,000-seat arenas.Attendance,however,has stagnated in recent years.People have stopped going to the circus because they miss the circus tent and the close intimate atmosphere it created.The newest thing in circuses is a return to the tent atmosphere with an emphasis on the types of entertainment that were popular years ago.Antique circus wagons,calliope music,and cotton candy are replacing the exotic animals and the prima donna performers.To satisfy the needs of this new audience,the tent circus now sells lattes and wine.
-Refer to Circuses.Now circuses are trying to satisfy customers' needs and wants and to profit through customer satisfaction.They have adopted a _____ orientation.

Accepted Answer

A)  societal marketing 
B)  selling 
C)  production 
D)  market 
E)  retail 
A)  societal marketing 
B)  selling 
C)  production 
D)  market 
E)  retail

Question 4

A firm with a production orientation is more likely to survive if:

Accepted Answer

A)  there are many small competitors in the marketplace 
B)  demand for the product it produces exceeds supply 
C)  the needs of the marketplace are constantly shifting 
D)  supply for the product it produces exceeds demand 
E)  any of these conditions exist 
A)  there are many small competitors in the marketplace 
B)  demand for the product it produces exceeds supply 
C)  the needs of the marketplace are constantly shifting 
D)  supply for the product it produces exceeds demand 
E)  any of these conditions exist

Question 5

A sales-oriented firm defines its business (or mission)in terms of:

Accepted Answer

A)  employees 
B)  goods and services 
C)  customers 
D)  competitors 
E)  benefits 
A)  employees 
B)  goods and services 
C)  customers 
D)  competitors 
E)  benefits

Question 6

The marketing concept involves:

Accepted Answer

A)  focusing on customers' wants and needs so that the organization can distinguish its product (or products)from competitors' products 
B)  satisfying management's needs and wants with the idea of maximizing profits in the short run 
C)  selling as much product as possible under the assumption people will buy more goods and services if aggressive selling techniques are used 
D)  selling as much as possible under the assumption consumers will buy more at lower prices 
E)  focusing on production in order to increase product quality and lower prices 
A)  focusing on customers' wants and needs so that the organization can distinguish its product (or products)from competitors' products 
B)  satisfying management's needs and wants with the idea of maximizing profits in the short run 
C)  selling as much product as possible under the assumption people will buy more goods and services if aggressive selling techniques are used 
D)  selling as much as possible under the assumption consumers will buy more at lower prices 
E)  focusing on production in order to increase product quality and lower prices

Question 7

At www.mystarbucksidea.com customers are encouraged to share their ideas and thoughts about how Starbucks can better serve their customers.Starbucks customers told management that they wanted to be recognized for choosing Starbucks coffee.So Starbucks instituted the Starbucks Reward program with money saving benefits to their Starbuck card-holders.Starbucks is an example of a company with a _____-oriented philosophy.

Accepted Answer

A)  transactional 
B)  sales 
C)  production 
D)  societal marketing 
E)  market 
A)  transactional 
B)  sales 
C)  production 
D)  societal marketing 
E)  market

Question 8

Explain how marketing is both a philosophy and a set of activities.

Accepted Answer

The first facet of marketing is its phil

Question 9

Networkcar.com sells a plug-in device that connects to computer diagnostic ports that are standard on cars.The device beams signals to dealers who can remotely diagnose or spot trouble.The device allows car dealerships to maintain a closer bond with their customers by offering maintenance before a problem leaves customers with an inoperable or possibly dangerous car.With the device,dealers can better engage in:

Accepted Answer

A)  management empowerment 
B)  management-customer synergy 
C)  relationship marketing 
D)  transactional marketing 
E)  direct selling 
A)  management empowerment 
B)  management-customer synergy 
C)  relationship marketing 
D)  transactional marketing 
E)  direct selling

Question 10

A company that wants to implement a market orientation would need to:

Accepted Answer

A)  do research on its customers,competitors,and markets 
B)  determine how to deliver superior customer value 
C)  establish and maintain mutually satisfying relationships with customers 
D)  implement actions that provide value to customers 
E)  do all of the activities listed 
A)  do research on its customers,competitors,and markets 
B)  determine how to deliver superior customer value 
C)  establish and maintain mutually satisfying relationships with customers 
D)  implement actions that provide value to customers 
E)  do all of the activities listed

Question 11

There are several important reasons to study marketing.Name three of these reasons.

Accepted Answer

1.Marketing plays an important

Question 12

Which marketing management philosophy focuses on the question,"How can we sell more aggressively?"

Accepted Answer

A)  Production orientation 
B)  Marketing orientation 
C)  Sales orientation 
D)  External orientation 
E)  Internal orientation 
A)  Production orientation 
B)  Marketing orientation 
C)  Sales orientation 
D)  External orientation 
E)  Internal orientation

Question 13

Market-oriented firms primarily focus their efforts upon:

Accepted Answer

A)  improving the technological skills and competitive advantages of the firm 
B)  satisfying the organization's needs for low overhead 
C)  achieving the company's societal responsibilities inexpensively 
D)  distributing goods and services 
E)  satisfying the wants and needs of their customers 
A)  improving the technological skills and competitive advantages of the firm 
B)  satisfying the organization's needs for low overhead 
C)  achieving the company's societal responsibilities inexpensively 
D)  distributing goods and services 
E)  satisfying the wants and needs of their customers

Question 14

Customer value is the relationship between company profits and company costs.

Accepted Answer

A) True 
 B)False

Question 15

An entrepreneur has set up a company to manufacture and market GPS systems for hunters.He has decided a sales orientation would best suit his new company.What are important considerations for this firm when it adopts this orientation? What are potential pitfalls of this orientation the owner needs to understand?

Accepted Answer

The most important component for a sales

Question 16

In the early 1920s,Ford promised its customers any color vehicle they wanted as long as it was black.Ford's management assumed anyone buying a car would accept the color black,so it made products affordable by offering only one variety in large quantities.Ford is an example of a market-oriented firm.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following statements about a typical sales-oriented business is TRUE?

Accepted Answer

A)  The company develops its products to meet the needs of specific groups of people. 
B)  The primary goal of the company is profit through customer satisfaction. 
C)  The company invests the majority of its resources in promoting its products and services. 
D)  The company is in business to satisfy customers' wants and needs and deliver superior value. 
E)  All of these statements about a typical sales-oriented business are true. 
A)  The company develops its products to meet the needs of specific groups of people. 
B)  The primary goal of the company is profit through customer satisfaction. 
C)  The company invests the majority of its resources in promoting its products and services. 
D)  The company is in business to satisfy customers' wants and needs and deliver superior value. 
E)  All of these statements about a typical sales-oriented business are true.

Question 18

Current trends indicate that more customers are becoming concerned about the environment each year and are trying to buy environmentally friendly products.

Accepted Answer

A) True 
 B)False

Question 19

Sales-oriented firms tend to focus on long-term relationships,whereas market-oriented firms focus primarily on short-term relationships.

Accepted Answer

A) True 
 B)False

Question 20

A business is concerned with many day-to-day activities.Some of the most important of these activities are the planning and development of a product,its pricing policy,and the distribution strategy.These activities are all a part of:

Accepted Answer

A)  a control system 
B)  marketing 
C)  accounting 
D)  production 
E)  human resources 
A)  a control system 
B)  marketing 
C)  accounting 
D)  production 
E)  human resources

Which of the following statements about the societal orientation is FALSE?

Name and describe the four marketing management philosophies.

A firm with a production orientation is more likely to survive if:

A sales-oriented firm defines its business (or mission)in terms of:

The marketing concept involves:

Explain how marketing is both a philosophy and a set of activities.

A company that wants to implement a market orientation would need to:

There are several important reasons to study marketing.Name three of these reasons.

Which marketing management philosophy focuses on the question,"How can we sell more aggressively?"

Market-oriented firms primarily focus their efforts upon:

Customer value is the relationship between company profits and company costs.

Which of the following statements about a typical sales-oriented business is TRUE?

Current trends indicate that more customers are becoming concerned about the environment each year and are trying to buy environmentally friendly products.

Sales-oriented firms tend to focus on long-term relationships,whereas market-oriented firms focus primarily on short-term relationships.

A business is concerned with many day-to-day activities.Some of the most important of these activities are the planning and development of a product,its pricing policy,and the distribution strategy.These activities are all a part of:

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Decisions

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters

Exam 1: An Overview of Marketing

Which of the following statements about the societal orientation is FALSE?

Name and describe the four marketing management philosophies.

A firm with a production orientation is more likely to survive if:

A sales-oriented firm defines its business (or mission)in terms of:

The marketing concept involves:

Explain how marketing is both a philosophy and a set of activities.

A company that wants to implement a market orientation would need to:

There are several important reasons to study marketing.Name three of these reasons.

Which marketing management philosophy focuses on the question,"How can we sell more aggressively?"

Market-oriented firms primarily focus their efforts upon:

Customer value is the relationship between company profits and company costs.

Which of the following statements about a typical sales-oriented business is TRUE?

Current trends indicate that more customers are becoming concerned about the environment each year and are trying to buy environmentally friendly products.

Sales-oriented firms tend to focus on long-term relationships,whereas market-oriented firms focus primarily on short-term relationships.

A business is concerned with many day-to-day activities.Some of the most important of these activities are the planning and development of a product,its pricing policy,and the distribution strategy.These activities are all a part of:

Strategic Planning for Competitive Advantage

Ethics and Social Responsibility

The Marketing Environment

Developing a Global Vision

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Decisions

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels

Supply Chain Management

Retailing

Promotional Planning for Competitive Advantage

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Customer Relationship Management (CRM)

Social Media and Marketing

Filters