Exam 7: The Mass Media and the Political Agenda

Which of the following is a consequence of the rise of narrowcasting?

During a 1976 presidential debate,President Ford made a mistake by saying that the Soviet Union was not the dominant force in Eastern Europe.The statement was given much press coverage,and polls indicated that most viewers did not recognize the error until they learned of it on the news.What effect did this reporting have on public opinion?

Public officials often leak __________ to reporters to see what the political reaction will be.

In what ways are the news media as a whole biased? Evaluate the evidence that there might be an ideological bias in the media.

As technology has enabled the media to pass along information with greater speed,news coverage has become __________.

In 1934,Congress created which body to regulate the use of the airwaves?

In 1960,one newspaper was sold for every two adults; by 2008,one paper was sold for every __________.

What are sound bites? How does their use influence the nature of the news?

News coverage of campaigns has become more negative since the 1960s.

Media events are those everyday campaign events that would be organized whether or not the press is likely to show up.

According to journalist Mark Hertsgaard,which of the following is one of the seven principles on which news management in the Reagan White House operated?

People who invest their political capital in an issue are called __________.

What is narrowcasting? Evaluate how narrowcasting can be both a good thing and a bad thing.

Americans today hear __________ of about 10 seconds or less of important political speeches on television news.

The cozy relationship between politicians and the press in the twentieth century lasted until when?

The primary interest of privately owned media is __________.

Television,radio,and the Internet are __________ media; newspapers and magazines are __________ media.

Based on your opinion and a careful reading of the textbook,what role should the media play in American democracy? What role do they play?

What is selective exposure? Do you think it is a problem or a strength in today's media? Explain your answer.

Over 80 percent of the nation's daily newspaper circulation is published by massive media conglomerates called __________.