Exam 5: Business Management

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List the three basic levels of management and explain how both the power and complexity of their duties increases as they move up the ladder.

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The marketing manager wants to increase regional sales by 2 percent each quarter over the next year.This is a(n)________ goal.

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________ strategy,which takes place at the level of the business unit or product line,focuses on a firm's competitive position.

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Duke Energy has engaged in contingency planning by making provisions for secondary trading centers in the event of a terrorist attack.

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What are the purposes of having a strong corporate culture?

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Technical skills are not important for first-line managers.

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According to the CEOs of several companies that have undergone radical change in the last decade or so,the process usually goes through all of the following stages EXCEPT:

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In global business,one recent trend pointed out in the text is to ________.

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Contingency planning is an organization's method for dealing with emergencies.

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A firm first sets its strategies and then focuses attention on goals to accomplish them.

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Short Case Scenario 5-1 Donna Hamilton is excited to open her own restaurant, the Westminster Inn. Although Donna has worked as a chef and even managed a number of restaurants during her career, she is concerned that she gets off to a good start. Donna spends several weeks before the restaurant opens setting goals. -What will an organizational analysis reveal to Donna?

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What is SWOT analysis?

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Which of the following best describes a mission statement?

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The first step in the control process is to compare actual performance to standards.

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Skills in understanding and getting along with other people are called ________.

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Contingency planning seeks to identify how a company will respond to change.

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The last step in the decision-making process is the selection of the best alternative.

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The starting point in effective management is setting goals.

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Financial managers oversee accounting functions and financial resources.

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Doubling the number of merchants participating in a sales program over the next 10 years is an example of a long-term goal.

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