Question 1

About __________ of all mobile-ad spending is spent on search ads.

Accepted Answer

A) five sixths 
B) three quarters 
C) one half 
D) one quarter 
E) one fifth 
A) five sixths 
B) three quarters 
C) one half 
D) one quarter 
E) one fifth

Question 2

Another name for search engine marketing is:

Accepted Answer

A) search marketing 
B) search optimization marketing 
C) optimization marketing 
D) search advertising 
E) search optimization advertising 
A) search marketing 
B) search optimization marketing 
C) optimization marketing 
D) search advertising 
E) search optimization advertising

Question 3

What kind(s)of question(s)does digital marketing allow people to answer?

Accepted Answer

A) Was our social media marketing campaign effective? 
B) Have product sales increased? 
C) How much money was spent on advertising? 
D) How much revenue was produced as a result of advertising? 
E) all of the above 
A) Was our social media marketing campaign effective? 
B) Have product sales increased? 
C) How much money was spent on advertising? 
D) How much revenue was produced as a result of advertising? 
E) all of the above

Question 4

Some studies have found that every one dollar spent on email marketing yields a return of anywhere from __________ dollars.

Accepted Answer

A) eighty to one hundred 
B) sixty to eighty 
C) forty to sixty 
D) twenty to forty 
E) one to twenty 
A) eighty to one hundred 
B) sixty to eighty 
C) forty to sixty 
D) twenty to forty 
E) one to twenty

Question 5

A conversion occurs when a person on an e-commerce site takes action and moves from being a browser on the site to being a buyer.

Accepted Answer

A) True 
 B)False

Question 6

Search engine marketing is also referred to as search marketing.

Accepted Answer

A) True 
 B)False

Question 7

Explain how pay-per-click ads area set up.

Accepted Answer

Pay-per-click ads are to set up.You,the

Question 8

Using an e-commerce site to market and sell products is an important part of an _____ marketing communications strategy.

Accepted Answer

The answer of Using an e-commerce site to market and...

Question 9

Explain some of the reasons why email marketing is so effective.

Accepted Answer

Email marketing is so effective is becau

Question 10

HootSuite,Crowdbooster,Simply Measured,and Tracx are online products you can purchase to analyze _____ on the social networks you use.

Accepted Answer

The answer of HootSuite,Crowdbooster,Simply Measured,and Tracx are online products you...

Question 11

Which of the following is (are)recommended in social media marketing?

Accepted Answer

A) Use visuals. 
B) Use humor and fun. 
C) Make messages meaningful. 
D) Strive for authenticity. 
E) All of the above. 
A) Use visuals. 
B) Use humor and fun. 
C) Make messages meaningful. 
D) Strive for authenticity. 
E) All of the above.

Question 12

Selfies are examples of _____ content.

Accepted Answer

The answer of Selfies are examples of _____ content....

Question 13

Very few social media sites provide free analytical tools to their users.

Accepted Answer

A) True 
 B)False

Question 14

Using more images and fewer words generally does not work well on social media.

Accepted Answer

A) True 
 B)False

Question 15

Advertisements that don't look like ads but instead blend into the content around them are called hidden ads.

Accepted Answer

A) True 
 B)False

Question 16

Buzz refers to the number of trending topics,blog mentions,likes,forwards,and retweets generated by digital marketing.

Accepted Answer

A) True 
 B)False

Question 17

Describe how social networks become a tool for advertising.

Accepted Answer

Most social networks weren't originally

Question 18

Because m-commerce is increasingly rapidly and is likely to continue to do so,more companies are taking a _____ approach to designing their e-commerce sites and digital advertising campaigns.

Accepted Answer

The answer of Because m-commerce is increasingly rapidly and is...

Question 19

_____ were originally designed to give people a way to congregate,share information,and entertain themselves online.

Accepted Answer

The answer of _____ were originally designed to give people...

Question 20

_____ refers to transactions that take place on mobile devices.

Accepted Answer

The answer of _____ refers to transactions that take place...

About __________ of all mobile-ad spending is spent on search ads.

Another name for search engine marketing is:

What kind(s)of question(s)does digital marketing allow people to answer?

Some studies have found that every one dollar spent on email marketing yields a return of anywhere from __________ dollars.

A conversion occurs when a person on an e-commerce site takes action and moves from being a browser on the site to being a buyer.

Search engine marketing is also referred to as search marketing.

Explain how pay-per-click ads area set up.

Using an e-commerce site to market and sell products is an important part of an _____ marketing communications strategy.

Explain some of the reasons why email marketing is so effective.

HootSuite,Crowdbooster,Simply Measured,and Tracx are online products you can purchase to analyze _____ on the social networks you use.

Which of the following is (are)recommended in social media marketing?

Selfies are examples of _____ content.

Very few social media sites provide free analytical tools to their users.

Using more images and fewer words generally does not work well on social media.

Advertisements that don't look like ads but instead blend into the content around them are called hidden ads.

Buzz refers to the number of trending topics,blog mentions,likes,forwards,and retweets generated by digital marketing.

Describe how social networks become a tool for advertising.

Because m-commerce is increasingly rapidly and is likely to continue to do so,more companies are taking a _____ approach to designing their e-commerce sites and digital advertising campaigns.

_____ were originally designed to give people a way to congregate,share information,and entertain themselves online.

_____ refers to transactions that take place on mobile devices.

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters

Exam 12: Digital Marketing

About __________ of all mobile-ad spending is spent on search ads.

Another name for search engine marketing is:

What kind(s)of question(s)does digital marketing allow people to answer?

Some studies have found that every one dollar spent on email marketing yields a return of anywhere from __________ dollars.

A conversion occurs when a person on an e-commerce site takes action and moves from being a browser on the site to being a buyer.

Search engine marketing is also referred to as search marketing.

Explain how pay-per-click ads area set up.

Using an e-commerce site to market and sell products is an important part of an _____ marketing communications strategy.

Explain some of the reasons why email marketing is so effective.

HootSuite,Crowdbooster,Simply Measured,and Tracx are online products you can purchase to analyze _____ on the social networks you use.

Which of the following is (are)recommended in social media marketing?

Selfies are examples of _____ content.

Very few social media sites provide free analytical tools to their users.

Using more images and fewer words generally does not work well on social media.

Advertisements that don't look like ads but instead blend into the content around them are called hidden ads.

Buzz refers to the number of trending topics,blog mentions,likes,forwards,and retweets generated by digital marketing.

Describe how social networks become a tool for advertising.

Because m-commerce is increasingly rapidly and is likely to continue to do so,more companies are taking a _____ approach to designing their e-commerce sites and digital advertising campaigns.

_____ were originally designed to give people a way to congregate,share information,and entertain themselves online.

_____ refers to transactions that take place on mobile devices.

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters