Question 1

The _____ section details the tactics the organization will use to develop,market,and sell the offering.

Accepted Answer

A) executive summary 
B) strategy 
C) business challenge 
D) market 
E) conclusion 
A) executive summary 
B) strategy 
C) business challenge 
D) market 
E) conclusion

Question 2

When writing your marketing plan,begin with the _____ segment first and work your way to the _____ segment.

Accepted Answer

most impor

Question 3

The key to a successful ongoing marketing strategy includes understanding _____ and good execution of the _____.

Accepted Answer

causality

Question 4

A firm's sales potential:

Accepted Answer

A) is an estimate of future sales based on the sum of estimates from all of the company's salespeople. 
B) is the maximum total revenue it hopes to generate from a product or the number of units of it the company can hope to sell. 
C) is a trend analysis type of forecasting method that estimates sales based on an average rate of change over a group of previous periods of time. 
D) refers to the degree to which a plan is implemented as intended. 
E) refers to the total industry-wide sales expected in a particular product category during the time period of interest. 
A) is an estimate of future sales based on the sum of estimates from all of the company's salespeople. 
B) is the maximum total revenue it hopes to generate from a product or the number of units of it the company can hope to sell. 
C) is a trend analysis type of forecasting method that estimates sales based on an average rate of change over a group of previous periods of time. 
D) refers to the degree to which a plan is implemented as intended. 
E) refers to the total industry-wide sales expected in a particular product category during the time period of interest.

Question 5

The actual marketing plan you create will be written primarily for _____,who will use the forecasts in your plan to make _____.

Accepted Answer

executives

Question 6

Lucy lists the positive factors associated with her company,such as sales growth,world class distribution,and industry recognition for product quality.She is listing the company's _____.

Accepted Answer

A) weaknesses 
B) opportunities 
C) allowances 
D) strengths 
E) threats 
A) weaknesses 
B) opportunities 
C) allowances 
D) strengths 
E) threats

Question 7

The first portion of the budget section of the marketing plan will most likely cover the investment required for the launch.

Accepted Answer

A) True 
 B)False

Question 8

A(n)_____ is a forecast based on estimates of sales in a given time period gathered from all of a firm's salespeople.

Accepted Answer

A) sales force composite 
B) executive opinion 
C) customer and channel survey 
D) expert opinion 
E) time series technique 
A) sales force composite 
B) executive opinion 
C) customer and channel survey 
D) expert opinion 
E) time series technique

Question 9

The market section of the marketing plan should describe your _____,_____,any other organizations with which you collaborate,and the state of the market.

Accepted Answer

customers

Question 10

Implementation of the marketing strategy is something that is not limited to the marketing department.

Accepted Answer

A) True 
 B)False

Question 11

_____ is a method of trend analysis forecasting that weights recent periods of time more heavily than comparatively distant periods of time.

Accepted Answer

Exponentia

Question 12

_____ are better at estimating market potential than sales potential in addition to being relatively costly.

Accepted Answer

A) Sales force composites 
B) Executive opinions 
C) Customer and channel surveys 
D) Expert opinions 
E) Time series techniques 
A) Sales force composites 
B) Executive opinions 
C) Customer and channel surveys 
D) Expert opinions 
E) Time series techniques

Question 13

_____ allows you to smooth out the seasonal variance on sales so you can then determine how much of the change in sales is due to other factors.

Accepted Answer

A) Correlational analysis 
B) Expertise 
C) Statistical control 
D) Managerial control 
E) Causality 
A) Correlational analysis 
B) Expertise 
C) Statistical control 
D) Managerial control 
E) Causality

Question 14

A(n)_____ is likely to be a part of the team creating a marketing plan when there is a need for data to aid in the planning process.

Accepted Answer

The answer of A(n)_____ is likely to be a part...

Question 15

The market section of the plan should describe the firm's:

Accepted Answer

A) customers. 
B) competitors. 
C) collaborators. 
D) business climate. 
E) all of the above. 
A) customers. 
B) competitors. 
C) collaborators. 
D) business climate. 
E) all of the above.

Question 16

List some factors a marketing audit should assess.

Accepted Answer

Key factors that impacted the business f

Question 17

The ____ is a document that is designed to communicate the marketing strategy for an offering.

Accepted Answer

A) research paper 
B) market plan 
C) mission statement 
D) annual report 
E) execution strategy 
A) research paper 
B) market plan 
C) mission statement 
D) annual report 
E) execution strategy

Question 18

_____ is the relationship between two variables whereby one variable is a direct consequence of the other.

Accepted Answer

A) Causality 
B) Control 
C) Execution 
D) Expertise 
E) Correlational analysis 
A) Causality 
B) Control 
C) Execution 
D) Expertise 
E) Correlational analysis

Question 19

Statistical control involves:

Accepted Answer

A) controlling how variables in the marketing plan are implemented. 
B) mathematically removing the influence of a variable on an outcome so as to isolate the cause of a problem. 
C) forecasting future sales based on the rate of change for previous periods of time. 
D) assessing strengths,weaknesses,opportunities,and threats. 
E) implementing a plan as intended. 
A) controlling how variables in the marketing plan are implemented. 
B) mathematically removing the influence of a variable on an outcome so as to isolate the cause of a problem. 
C) forecasting future sales based on the rate of change for previous periods of time. 
D) assessing strengths,weaknesses,opportunities,and threats. 
E) implementing a plan as intended.

Question 20

The marketing plan should constantly answer the question:

Accepted Answer

A) "What is the biggest challenge of the company?" 
B) "Why should I invest in this plan?" 
C) "How will the company aid shareholders?" 
D) "How will this help the CMO?" 
E) "Why should I buy your brand?" 
A) "What is the biggest challenge of the company?" 
B) "Why should I invest in this plan?" 
C) "How will the company aid shareholders?" 
D) "How will this help the CMO?" 
E) "Why should I buy your brand?"

The _____ section details the tactics the organization will use to develop,market,and sell the offering.

When writing your marketing plan,begin with the _ segment first and work your way to the _ segment.

The key to a successful ongoing marketing strategy includes understanding _ and good execution of the _.

A firm's sales potential:

The actual marketing plan you create will be written primarily for _,who will use the forecasts in your plan to make _.

Lucy lists the positive factors associated with her company,such as sales growth,world class distribution,and industry recognition for product quality.She is listing the company's _____.

The first portion of the budget section of the marketing plan will most likely cover the investment required for the launch.

A(n)_____ is a forecast based on estimates of sales in a given time period gathered from all of a firm's salespeople.

The market section of the marketing plan should describe your _,_,any other organizations with which you collaborate,and the state of the market.

Implementation of the marketing strategy is something that is not limited to the marketing department.

_____ is a method of trend analysis forecasting that weights recent periods of time more heavily than comparatively distant periods of time.

_____ are better at estimating market potential than sales potential in addition to being relatively costly.

_____ allows you to smooth out the seasonal variance on sales so you can then determine how much of the change in sales is due to other factors.

A(n)_____ is likely to be a part of the team creating a marketing plan when there is a need for data to aid in the planning process.

The market section of the plan should describe the firm's:

List some factors a marketing audit should assess.

The ____ is a document that is designed to communicate the marketing strategy for an offering.

_____ is the relationship between two variables whereby one variable is a direct consequence of the other.

Statistical control involves:

The marketing plan should constantly answer the question:

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

Filters

Exam 16: The Marketing Plan

The _____ section details the tactics the organization will use to develop,market,and sell the offering.

When writing your marketing plan,begin with the _____ segment first and work your way to the _____ segment.

The key to a successful ongoing marketing strategy includes understanding _____ and good execution of the _____.

A firm's sales potential:

The actual marketing plan you create will be written primarily for _____,who will use the forecasts in your plan to make _____.

Lucy lists the positive factors associated with her company,such as sales growth,world class distribution,and industry recognition for product quality.She is listing the company's _____.

The first portion of the budget section of the marketing plan will most likely cover the investment required for the launch.

A(n)_____ is a forecast based on estimates of sales in a given time period gathered from all of a firm's salespeople.

The market section of the marketing plan should describe your _____,_____,any other organizations with which you collaborate,and the state of the market.

Implementation of the marketing strategy is something that is not limited to the marketing department.

_____ is a method of trend analysis forecasting that weights recent periods of time more heavily than comparatively distant periods of time.

_____ are better at estimating market potential than sales potential in addition to being relatively costly.

_____ allows you to smooth out the seasonal variance on sales so you can then determine how much of the change in sales is due to other factors.

A(n)_____ is likely to be a part of the team creating a marketing plan when there is a need for data to aid in the planning process.

The market section of the plan should describe the firm's:

List some factors a marketing audit should assess.

The ____ is a document that is designed to communicate the marketing strategy for an offering.

_____ is the relationship between two variables whereby one variable is a direct consequence of the other.

Statistical control involves:

The marketing plan should constantly answer the question:

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

Filters

When writing your marketing plan,begin with the _ segment first and work your way to the _ segment.

The key to a successful ongoing marketing strategy includes understanding _ and good execution of the _.

The actual marketing plan you create will be written primarily for _,who will use the forecasts in your plan to make _.

The market section of the marketing plan should describe your _,_,any other organizations with which you collaborate,and the state of the market.