Question 1

Exporting and direct investment are examples of international market-penetration strategies.

Accepted Answer

A) True 
 B)False

Question 2

A _____ plan was implemented at PepsiCo to create a new Aquafina bottle that uses less plastic and has a smaller label,which reduces waste and helps the environment.

Accepted Answer

A) corporate level 
B) business level 
C) functional level 
D) value oriented 
E) consumer oriented 
A) corporate level 
B) business level 
C) functional level 
D) value oriented 
E) consumer oriented

Question 3

The group of customers toward which an organization directs its marketing efforts is known as the _____.

Accepted Answer

The answer of The group of customers toward which an...

Question 4

A(n)_____ is a statement that summarizes the key benefits or value for target customers.

Accepted Answer

The answer of A(n)_____ is a statement that summarizes the...

Question 5

The different departments within a company,such as accounting,finance,and marketing,are known as _____.

Accepted Answer

strategic

Question 6

When entering an international market,_____ is the least risky method,while _____ is the most risky strategy.

Accepted Answer

A) exporting; joint ventures 
B) licensing; exporting 
C) franchising; licensing 
D) joint ventures; direct investment 
E) exporting; direct investment 
A) exporting; joint ventures 
B) licensing; exporting 
C) franchising; licensing 
D) joint ventures; direct investment 
E) exporting; direct investment

Question 7

Strategies at the functional department level must be consistent with corporate level objectives,but need not be consistent with business level objectives.

Accepted Answer

A) True 
 B)False

Question 8

People who act like customers and visit competitors to learn about their customer service and their products are known as mystery shoppers.

Accepted Answer

A) True 
 B)False

Question 9

People who act like customers are known as _____.

Accepted Answer

A) mystery shoppers 
B) savvy consumers 
C) decoy shoppers 
D) shoplifters 
E) the target market 
A) mystery shoppers 
B) savvy consumers 
C) decoy shoppers 
D) shoplifters 
E) the target market

Question 10

A __________ states the specific benefits that a product or service offering provides to a buyer.

Accepted Answer

A) marketing campaign 
B) diversification strategy 
C) target market analysis 
D) marketing plan 
E) value proposition 
A) marketing campaign 
B) diversification strategy 
C) target market analysis 
D) marketing plan 
E) value proposition

Question 11

A firm's _____ states the purpose of the organization and why it exists.

Accepted Answer

The answer of A firm's _____ states the purpose of...

Question 12

Business or product lines within an organization that have their own competitors,customers,and profit centers are known as _____.

Accepted Answer

strategic

Question 13

A firm's _____ states the purpose of the organization and why it exists.

Accepted Answer

A) value proposition 
B) business plan 
C) marketing plan 
D) mission statement 
E) financial report 
A) value proposition 
B) business plan 
C) marketing plan 
D) mission statement 
E) financial report

Question 14

Which of the following strategies involves selling existing products or services to new customers?

Accepted Answer

A) Market-penetration 
B) Product-development 
C) Market-development 
D) Diversification 
E) Downsizing 
A) Market-penetration 
B) Product-development 
C) Market-development 
D) Diversification 
E) Downsizing

Question 15

Which of the following refers to business level plans?

Accepted Answer

A) Plans developed for the overall corporation in terms of financial and business success. 
B) Plans developed for accounting,marketing,and financial employee functions. 
C) Plans developed in the best interest of the strategic business units,outside of the overall corporate objective. 
D) Plans including well developed marketing plans. 
E) Plans developed for each strategic business unit and typically having their own mission statement. 
A) Plans developed for the overall corporation in terms of financial and business success. 
B) Plans developed for accounting,marketing,and financial employee functions. 
C) Plans developed in the best interest of the strategic business units,outside of the overall corporate objective. 
D) Plans including well developed marketing plans. 
E) Plans developed for each strategic business unit and typically having their own mission statement.

Question 16

A marketing plan and a financial plan are types of ______ level plans.

Accepted Answer

The answer of A marketing plan and a financial plan...

Question 17

The GE approach evaluates the strengths and the attractiveness of industries as high,medium,and low.

Accepted Answer

A) True 
 B)False

Question 18

List and describe the four types of product strategies and market-entry strategies that companies pursue.

Accepted Answer

1)Market-penetration-Refers to selling m

Question 19

The least risky and least expensive method used by companies to enter international markets is known as _____.

Accepted Answer

A) exporting 
B) licensing 
C) franchising 
D) joint ventures 
E) direct investment 
A) exporting 
B) licensing 
C) franchising 
D) joint ventures 
E) direct investment

Question 20

Sally's cookie company sells products both online and at retail locations.She has developed multiple value propositions because:

Accepted Answer

A) cookies necessitate more explanation than other products due to the variety of flavors. 
B) Sally is an overachiever and likes to do more work than necessary. 
C) Sally's firm is serving more than one target market. 
D) cookies are part of a saturated market. 
E) cookies are in the mature stage of the product life cycle. 
A) cookies necessitate more explanation than other products due to the variety of flavors. 
B) Sally is an overachiever and likes to do more work than necessary. 
C) Sally's firm is serving more than one target market. 
D) cookies are part of a saturated market. 
E) cookies are in the mature stage of the product life cycle.

Exporting and direct investment are examples of international market-penetration strategies.

A _____ plan was implemented at PepsiCo to create a new Aquafina bottle that uses less plastic and has a smaller label,which reduces waste and helps the environment.

The group of customers toward which an organization directs its marketing efforts is known as the _____.

A(n)_____ is a statement that summarizes the key benefits or value for target customers.

The different departments within a company,such as accounting,finance,and marketing,are known as _____.

When entering an international market,_ is the least risky method,while _ is the most risky strategy.

Strategies at the functional department level must be consistent with corporate level objectives,but need not be consistent with business level objectives.

People who act like customers and visit competitors to learn about their customer service and their products are known as mystery shoppers.

People who act like customers are known as _____.

A __________ states the specific benefits that a product or service offering provides to a buyer.

A firm's _____ states the purpose of the organization and why it exists.

Business or product lines within an organization that have their own competitors,customers,and profit centers are known as _____.

A firm's _____ states the purpose of the organization and why it exists.

Which of the following strategies involves selling existing products or services to new customers?

Which of the following refers to business level plans?

A marketing plan and a financial plan are types of ______ level plans.

The GE approach evaluates the strengths and the attractiveness of industries as high,medium,and low.

List and describe the four types of product strategies and market-entry strategies that companies pursue.

The least risky and least expensive method used by companies to enter international markets is known as _____.

Sally's cookie company sells products both online and at retail locations.She has developed multiple value propositions because:

What Is Marketing

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters

Exam 2: Strategic Planning

Exporting and direct investment are examples of international market-penetration strategies.

A _____ plan was implemented at PepsiCo to create a new Aquafina bottle that uses less plastic and has a smaller label,which reduces waste and helps the environment.

The group of customers toward which an organization directs its marketing efforts is known as the _____.

A(n)_____ is a statement that summarizes the key benefits or value for target customers.

The different departments within a company,such as accounting,finance,and marketing,are known as _____.

When entering an international market,_____ is the least risky method,while _____ is the most risky strategy.

Strategies at the functional department level must be consistent with corporate level objectives,but need not be consistent with business level objectives.

People who act like customers and visit competitors to learn about their customer service and their products are known as mystery shoppers.

People who act like customers are known as _____.

A __________ states the specific benefits that a product or service offering provides to a buyer.

A firm's _____ states the purpose of the organization and why it exists.

Business or product lines within an organization that have their own competitors,customers,and profit centers are known as _____.

A firm's _____ states the purpose of the organization and why it exists.

Which of the following strategies involves selling existing products or services to new customers?

Which of the following refers to business level plans?

A marketing plan and a financial plan are types of ______ level plans.

The GE approach evaluates the strengths and the attractiveness of industries as high,medium,and low.

List and describe the four types of product strategies and market-entry strategies that companies pursue.

The least risky and least expensive method used by companies to enter international markets is known as _____.

Sally's cookie company sells products both online and at retail locations.She has developed multiple value propositions because:

What Is Marketing

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters

When entering an international market,_ is the least risky method,while _ is the most risky strategy.