Question 1

Descriptive characteristics of a population are called demographics.

Accepted Answer

A) True 
 B)False

Question 2

Explain the term "social media."

Accepted Answer

Social media are online means of communi

Question 3

When a product elicits emotional bonds of warmth and affection, the user is said to have a(n) ________ type of relationship with the product.

Accepted Answer

A)  self-concept attachment 
B)  nostalgic attachment 
C)  interdependence 
D)  love 
A)  self-concept attachment 
B)  nostalgic attachment 
C)  interdependence 
D)  love

Question 4

Age, gender, family structure social class, race, ethnicity and income are all used ________.

Accepted Answer

A)  to divide a market 
B)  as part of promotion 
C)  in social media 
D)  as part of the marketing mix 
A)  to divide a market 
B)  as part of promotion 
C)  in social media 
D)  as part of the marketing mix

Question 5

Explain what is meant by relationship marketing.

Accepted Answer

Relationship marketing is when

Question 6

The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play; consumers seek the lines, props, and costumes necessary to put on a good performance.

Accepted Answer

A)  role theory 
B)  pastiche 
C)  interpretivism 
D)  psychographics 
A)  role theory 
B)  pastiche 
C)  interpretivism 
D)  psychographics

Question 7

Because consumer behavior is now examined as an entire consumption process that includes pre-purchase and post-purchase issues, exchange theory is irrelevant to the study of consumer behavior.

Accepted Answer

A) True 
 B)False

Question 8

Target began a new campaign to sell leather furniture. In emphasizing how leather furniture has been used over the decades in movies and books, by celebrities, and a necessity for home entertainment, the campaign is drawing upon popular culture.

Accepted Answer

A) True 
 B)False

Question 9

Consumers and the items they consume can take many forms. Give examples of three different types of consumers and examples of three different types of items they could consume, including products, services, and ideas.

Accepted Answer

Examples will vary. Consumers can includ

Question 10

Which term refers to the collection and analysis of extremely large data sets?

Accepted Answer

A)  mainframe marketing data 
B)  internet information data 
C)  big data 
D)  online media data 
A)  mainframe marketing data 
B)  internet information data 
C)  big data 
D)  online media data

Question 11

Which of the following is NOT a stage of the consumption process?

Accepted Answer

A)  desire 
B)  pre-purchase 
C)  purchase 
D)  post-purchase 
A)  desire 
B)  pre-purchase 
C)  purchase 
D)  post-purchase

Question 12

________ are statistics that measure observable aspects of population.

Accepted Answer

A)  Psychographics 
B)  Lifestyles 
C)  Demographics 
D)  Benefits 
A)  Psychographics 
B)  Lifestyles 
C)  Demographics 
D)  Benefits

Question 13

A need is something a person must have to live.

Accepted Answer

A) True 
 B)False

Question 14

The growth of the internet has created ________.

Accepted Answer

A)  segmentation strategies 
B)  consumption communities 
C)  behavioral processes 
D)  mass cultures 
A)  segmentation strategies 
B)  consumption communities 
C)  behavioral processes 
D)  mass cultures

Question 15

Why is age a common demographic category used in understanding consumer behavior?

Accepted Answer

A)  Different age groups have different wants and needs. 
B)  Age is easier to categorize than gender. 
C)  Generational groups tend to be similar. 
D)  All of the above. 
A)  Different age groups have different wants and needs. 
B)  Age is easier to categorize than gender. 
C)  Generational groups tend to be similar. 
D)  All of the above.

Question 16

The 80/20 rule (20 percent of users account for 80 percent of sales) targets what user group?

Accepted Answer

A)  all consumers 
B)  light users 
C)  heavy users 
D)  moderate users 
A)  all consumers 
B)  light users 
C)  heavy users 
D)  moderate users

Question 17

When a person buys a product for emotional reasons, the need is ________.

Accepted Answer

A)  utilitarian 
B)  functional 
C)  interdependent 
D)  hedonic 
A)  utilitarian 
B)  functional 
C)  interdependent 
D)  hedonic

Question 18

People who belong to the same social class are most likely to have which of the following in common?

Accepted Answer

A)  income and social standing in the community 
B)  personality 
C)  ethnicity 
D)  family structure 
A)  income and social standing in the community 
B)  personality 
C)  ethnicity 
D)  family structure

Question 19

People buy products for ________.

Accepted Answer

A)  what they do 
B)  what they mean 
C)  the role the product plays in the consumer's life 
D)  All of the above 
A)  what they do 
B)  what they mean 
C)  the role the product plays in the consumer's life 
D)  All of the above

Question 20

According to the different categories of relationships that people may have with products, interdependence attachment occurs if the product is part of the user's daily routine.

Accepted Answer

A) True 
 B)False

Descriptive characteristics of a population are called demographics.

Explain the term "social media."

When a product elicits emotional bonds of warmth and affection, the user is said to have a(n) ________ type of relationship with the product.

Age, gender, family structure social class, race, ethnicity and income are all used ________.

Explain what is meant by relationship marketing.

The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play; consumers seek the lines, props, and costumes necessary to put on a good performance.

Because consumer behavior is now examined as an entire consumption process that includes pre-purchase and post-purchase issues, exchange theory is irrelevant to the study of consumer behavior.

Target began a new campaign to sell leather furniture. In emphasizing how leather furniture has been used over the decades in movies and books, by celebrities, and a necessity for home entertainment, the campaign is drawing upon popular culture.

Consumers and the items they consume can take many forms. Give examples of three different types of consumers and examples of three different types of items they could consume, including products, services, and ideas.

Which term refers to the collection and analysis of extremely large data sets?

Which of the following is NOT a stage of the consumption process?

________ are statistics that measure observable aspects of population.

A need is something a person must have to live.

The growth of the internet has created ________.

Why is age a common demographic category used in understanding consumer behavior?

The 80/20 rule (20 percent of users account for 80 percent of sales) targets what user group?

When a person buys a product for emotional reasons, the need is ________.

People who belong to the same social class are most likely to have which of the following in common?

People buy products for ________.

According to the different categories of relationships that people may have with products, interdependence attachment occurs if the product is part of the user's daily routine.

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 1: Buying, Having, and Being: an Introduction to Consumer Behavior

Descriptive characteristics of a population are called demographics.

Explain the term "social media."

When a product elicits emotional bonds of warmth and affection, the user is said to have a(n) ________ type of relationship with the product.

Age, gender, family structure social class, race, ethnicity and income are all used ________.

Explain what is meant by relationship marketing.

The sociological perspective of ________ takes the view that much of consumer behavior resembles actions in a play; consumers seek the lines, props, and costumes necessary to put on a good performance.

Because consumer behavior is now examined as an entire consumption process that includes pre-purchase and post-purchase issues, exchange theory is irrelevant to the study of consumer behavior.

Target began a new campaign to sell leather furniture. In emphasizing how leather furniture has been used over the decades in movies and books, by celebrities, and a necessity for home entertainment, the campaign is drawing upon popular culture.

Consumers and the items they consume can take many forms. Give examples of three different types of consumers and examples of three different types of items they could consume, including products, services, and ideas.

Which term refers to the collection and analysis of extremely large data sets?

Which of the following is NOT a stage of the consumption process?

________ are statistics that measure observable aspects of population.

A need is something a person must have to live.

The growth of the internet has created ________.

Why is age a common demographic category used in understanding consumer behavior?

The 80/20 rule (20 percent of users account for 80 percent of sales) targets what user group?

When a person buys a product for emotional reasons, the need is ________.

People who belong to the same social class are most likely to have which of the following in common?

People buy products for ________.

According to the different categories of relationships that people may have with products, interdependence attachment occurs if the product is part of the user's daily routine.

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters