Exam 3: Perception

As people age, their sensory detection abilities decline. The Baby Boomers are fast reaching retirement age. How will advertisements in the future likely change sensory stimuli to accommodate this changing demographic?

A(n) ________ is a sign that relates to a product by either conventional or agreed-on associations.

The ________ perspective is best summarized by the saying "The whole is greater than the sum of its parts."

________ refers to the meanings we assign to sensory stimuli.

Companies that think carefully about the impact of sensations on product experiences are practicing ________.

A common practice among advertisers is to create new relationships between objects and interpretants by inventing new connections between products and benefits. A classic example of this was equating Marlboro cigarettes with the American frontier spirit. Which of the following terms best describes this practice?

A philosophy that translates customers' feelings into design elements is called ________ engineering.

If a consumer chooses not to perceive, they are reaching a(n) ________.

When consumers become aware of stimuli that relate to their currents needs, they are practicing perceptual vigilance.

What is the difference between sensation and perception?

Research has shown that Kansei engineering can be an effective way to design products. Explain how Kansei engineering works and give an illustration that demonstrates your understanding.