Exam 7: Personality, Lifestyles, and Values

Psychographics use lifestyle profiles to target markets.

In the 1950s, an approach called ________ research attempted to use Freudian ideas to understand the deeper meanings of products and advertisements.

There are 6 categories listed in the Japan VALS™ system. List and briefly describe each of the categories. In which of the six categories of the VALS2™ system would a college professor focused on gaining a high academic reputation belong?

What did Freud mean when he said, "Sometimes a cigar is just a cigar"?

Explain the three systems of Freud's personality theory.

The superego is also known as the pleasure principle.

When marketers define consumers by product usage they use the ________ rule.

Instead of spending the weekend working on the research paper due at the end of next week, Andrew decided to spend the weekend going out with friends. According to Freudian theory, which system dominated in Adam's decision?

________ uncovers consumer's associations between specific attributes and the general consequences.

Based on motivational research, which of the following consumption motives most likely explains a person's motivation to purchase gourmet foods, foreign cars, cigarette holders, or perfume?

Both Justin and Craig are business majors and live in the same dorm, but Justin's room looks like a Cabela's showroom, with fishing trophies and lures on the wall and pictures of fishing trips across the study desk, while Craig's room features posters of his favorite musical group and stacks of CDs. The difference between the two rooms reflects a difference in ________ between Justin and Craig.

Lifestyle profiles look for items that differentiate between users and nonusers of a product.

Marketers use results from AIO surveys to ________.

There is a growing number of websites and magazines catering for specialist interests. These reflect the spectrum of choices. In terms of lifestyle marketing how would you describe these websites and magazines?

What is the major distinction between the concepts of personality and lifestyle?

AIO surveys help measure ________.

According to Freudian theory, when a young child incorporates the beliefs and ethics of his parents into his own psyche, he is essentially building a superego.

Lifestyles are identified by a convergence of personality, product and setting.

The process of learning values from other cultures is called ________.

Psychographics combines several factors in order to determine how the market is segmented. Which of the following combinations of types of factors is correct?