Question 1

Researchers agree that there are various levels of commitment to an attitude. The lowest form of involvement is ________.

Accepted Answer

A)  identification 
B)  compliance 
C)  internalization 
D)  commitment 
A)  identification 
B)  compliance 
C)  internalization 
D)  commitment

Question 2

An anti-smoking campaign that showed autopsies of people who died of lung cancer had no effect on the rate that teenagers took up smoking. Why do you think the campaign was ineffective?

Accepted Answer

The threat created by the promotion was

Question 3

Jason believes that wearing a coat and tie suggests that he is a man who is "dressed for success." Therefore, Jason dresses formally even in class and for casual occasions. Jason is basing this decision on the cognition part of the ABC model of attitudes.

Accepted Answer

A) True 
 B)False

Question 4

The functional theory of attitudes was initially developed to explain how ________.

Accepted Answer

A)  people identify with products 
B)  attitudes facilitate social behaviors 
C)  attitudes are learned from family and friends 
D)  attitudes change over an individual's lifetime 
A)  people identify with products 
B)  attitudes facilitate social behaviors 
C)  attitudes are learned from family and friends 
D)  attitudes change over an individual's lifetime

Question 5

Justin is in charge of promoting a product that most customers perceive as a low-involvement product. He created a TV ad and aired it repeatedly. His colleague Beth questioned his strategy, saying that the repetition would create a negative reaction to the product. According to the mere exposure phenomenon, Beth is likely to be proven wrong.

Accepted Answer

A) True 
 B)False

Question 6

Elizabeth created a print ad in which the coach of a football team was shown standing out in the middle of a hay field. The text read, "UNR's Coach Roberts….outstanding in his field." Elizabeth was using a literary device called ________.

Accepted Answer

A)  metaphor 
B)  simile 
C)  allegory 
D)  resonance 
A)  metaphor 
B)  simile 
C)  allegory 
D)  resonance

Question 7

Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors?

Accepted Answer

A)  theory of cognitive dissonance 
B)  self-perception theory 
C)  social judgement theory 
D)  balance theory 
A)  theory of cognitive dissonance 
B)  self-perception theory 
C)  social judgement theory 
D)  balance theory

Question 8

Despite improvements to the Fishbein model, all of the following are considered obstacles to predicting behavior using this model EXCEPT which one?

Accepted Answer

A)  The model has relatively weak theorems about attitudes. 
B)  The model deals with actual behavior, not with the outcomes of behavior. 
C)  Some behavioral outcomes are beyond the consumer's control. 
D)  Measures of attitude often do not correspond to the behavior they are supposed to predict. 
A)  The model has relatively weak theorems about attitudes. 
B)  The model deals with actual behavior, not with the outcomes of behavior. 
C)  Some behavioral outcomes are beyond the consumer's control. 
D)  Measures of attitude often do not correspond to the behavior they are supposed to predict.

Question 9

What are four major psychological principles that can influence people to change their minds or comply with a request? Be specific in your answer.

Accepted Answer

The six principles are:
-Reciprocity: We

Question 10

The ________ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.

Accepted Answer

A)  experiential 
B)  habitual 
C)  low-involvement 
D)  standard learning 
A)  experiential 
B)  habitual 
C)  low-involvement 
D)  standard learning

Question 11

Most messages merely present one or more positive attributes about a product or reasons to buy it. Which of the following best describes this approach to communicating a message?

Accepted Answer

A)  supportive arguments 
B)  two-sided message 
C)  refutational arguments 
D)  reporting bias 
A)  supportive arguments 
B)  two-sided message 
C)  refutational arguments 
D)  reporting bias

Researchers agree that there are various levels of commitment to an attitude. The lowest form of involvement is ________.

An anti-smoking campaign that showed autopsies of people who died of lung cancer had no effect on the rate that teenagers took up smoking. Why do you think the campaign was ineffective?

Jason believes that wearing a coat and tie suggests that he is a man who is "dressed for success." Therefore, Jason dresses formally even in class and for casual occasions. Jason is basing this decision on the cognition part of the ABC model of attitudes.

The functional theory of attitudes was initially developed to explain how ________.

Elizabeth created a print ad in which the coach of a football team was shown standing out in the middle of a hay field. The text read, "UNR's Coach Roberts….outstanding in his field." Elizabeth was using a literary device called ________.

Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors?

Despite improvements to the Fishbein model, all of the following are considered obstacles to predicting behavior using this model EXCEPT which one?

What are four major psychological principles that can influence people to change their minds or comply with a request? Be specific in your answer.

The ________ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.

Most messages merely present one or more positive attributes about a product or reasons to buy it. Which of the following best describes this approach to communicating a message?

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters

Exam 8: Attitudes and Persuasive Communication

Researchers agree that there are various levels of commitment to an attitude. The lowest form of involvement is ________.

An anti-smoking campaign that showed autopsies of people who died of lung cancer had no effect on the rate that teenagers took up smoking. Why do you think the campaign was ineffective?

Jason believes that wearing a coat and tie suggests that he is a man who is "dressed for success." Therefore, Jason dresses formally even in class and for casual occasions. Jason is basing this decision on the cognition part of the ABC model of attitudes.

The functional theory of attitudes was initially developed to explain how ________.

Elizabeth created a print ad in which the coach of a football team was shown standing out in the middle of a hay field. The text read, "UNR's Coach Roberts….outstanding in his field." Elizabeth was using a literary device called ________.

Which theory of attitudes states that people are motivated to take action to resolve inconsistencies between attitudes and behaviors?

Despite improvements to the Fishbein model, all of the following are considered obstacles to predicting behavior using this model EXCEPT which one?

What are four major psychological principles that can influence people to change their minds or comply with a request? Be specific in your answer.

The ________ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.

Most messages merely present one or more positive attributes about a product or reasons to buy it. Which of the following best describes this approach to communicating a message?

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Income and Social Class

Subcultures

Culture

Filters