Question 1

Explain the term "nouveau riche."

Accepted Answer

Nouveau riche describes consum

Question 2

Consumers who buy everything in sight are called ________.

Accepted Answer

A)  tightwads 
B)  spendthrifts 
C)  justifiers 
D)  balancers 
A)  tightwads 
B)  spendthrifts 
C)  justifiers 
D)  balancers

Question 3

Income is a better predictor of purchases that have symbolic aspects but low moderate prices.

Accepted Answer

A) True 
 B)False

Question 4

SRI Consulting Business Intelligence divides consumers into which of the following groups?

Accepted Answer

A)  Luxury is functional 
B)  Luxury is a reward 
C)  Luxury is indulgence 
D)  All of the above 
A)  Luxury is functional 
B)  Luxury is a reward 
C)  Luxury is indulgence 
D)  All of the above

Question 5

Product complementarity occurs when the symbolic meanings of different products relate to one another.

Accepted Answer

A) True 
 B)False

Question 6

John Jones purchases products to show visible evidence of his ability to afford luxury goods, John is practicing ________.

Accepted Answer

A)  brand prominence 
B)  conspicuous consumption 
C)  brand positioning 
D)  homogamy 
A)  brand prominence 
B)  conspicuous consumption 
C)  brand positioning 
D)  homogamy

Question 7

An economy that is driven by a fairly small number of rich people is called a plutonomy.

Accepted Answer

A) True 
 B)False

Question 8

With respect to social organization, some barnyard animals exhibit signs of a dominance-submission hierarchy. Which of the following terms best illustrates such a hierarchy?

Accepted Answer

A)  dog-eat-dog 
B)  pecking order 
C)  social class 
D)  king-of-the-hill 
A)  dog-eat-dog 
B)  pecking order 
C)  social class 
D)  king-of-the-hill

Question 9

Jim is considered a part of the upper middle class, while Marcos is considered part of the lower upper class. Jim and Marcos have been identified in terms of ________.

Accepted Answer

A)  cultural capital 
B)  occupational prestige 
C)  social rank 
D)  social class 
A)  cultural capital 
B)  occupational prestige 
C)  social rank 
D)  social class

Question 10

A sophisticated form of conspicuous consumption is called parody display.

Accepted Answer

A) True 
 B)False

Question 11

Explain the concept of social mobility and its various forms.

Accepted Answer

Social mobility refers to the passage of

Question 12

We tend to marry people in a similar social class to ours. Sociologists call this ________, or assortative mating.

Accepted Answer

A)  hemophilia 
B)  homogamy 
C)  monogamy 
D)  cultural formatting 
A)  hemophilia 
B)  homogamy 
C)  monogamy 
D)  cultural formatting

Question 13

If a member of the upper class wore shredded Levi's jeans to a formal party, the person would be exhibiting a sophisticated form of conspicuous consumption known as ________.

Accepted Answer

A)  parody display 
B)  invidious distinction 
C)  downsizing 
D)  status anxiety 
A)  parody display 
B)  invidious distinction 
C)  downsizing 
D)  status anxiety

Question 14

________ refers to the passage of individuals from one social class to another.

Accepted Answer

A)  Social class 
B)  Social affinity 
C)  Social mobility 
D)  Social prestige 
A)  Social class 
B)  Social affinity 
C)  Social mobility 
D)  Social prestige

Question 15

A ________ is an economy that is driven by a fairly small group of rich people.

Accepted Answer

A)  democracy 
B)  plutonomy 
C)  monarchy 
D)  homogany 
A)  democracy 
B)  plutonomy 
C)  monarchy 
D)  homogany

Question 16

Luminaries from Amazon, Google, and Twitter tend to use ________.

Accepted Answer

A)  hedonic adaptation 
B)  glamping 
C)  social capital 
D)  cultural capital 
A)  hedonic adaptation 
B)  glamping 
C)  social capital 
D)  cultural capital

Question 17

How does the worldview difference in social class help explain why the sons and daughters of working-class families typically spend their entire lives living within a hundred miles of where they were raised?

Accepted Answer

The world of the working class is more i

Question 18

Downward mobility is not possible is the U.S. social class system.

Accepted Answer

A) True 
 B)False

Question 19

A consumer's belief about what the future holds is an indicator of consumer confidence.

Accepted Answer

A) True 
 B)False

Question 20

The wealthiest 160,000 U.S. families are considered one percenters.

Accepted Answer

A) True 
 B)False

Explain the term "nouveau riche."

Consumers who buy everything in sight are called ________.

Income is a better predictor of purchases that have symbolic aspects but low moderate prices.

SRI Consulting Business Intelligence divides consumers into which of the following groups?

Product complementarity occurs when the symbolic meanings of different products relate to one another.

John Jones purchases products to show visible evidence of his ability to afford luxury goods, John is practicing ________.

An economy that is driven by a fairly small number of rich people is called a plutonomy.

With respect to social organization, some barnyard animals exhibit signs of a dominance-submission hierarchy. Which of the following terms best illustrates such a hierarchy?

Jim is considered a part of the upper middle class, while Marcos is considered part of the lower upper class. Jim and Marcos have been identified in terms of ________.

A sophisticated form of conspicuous consumption is called parody display.

Explain the concept of social mobility and its various forms.

We tend to marry people in a similar social class to ours. Sociologists call this ________, or assortative mating.

If a member of the upper class wore shredded Levi's jeans to a formal party, the person would be exhibiting a sophisticated form of conspicuous consumption known as ________.

________ refers to the passage of individuals from one social class to another.

A ________ is an economy that is driven by a fairly small group of rich people.

Luminaries from Amazon, Google, and Twitter tend to use ________.

How does the worldview difference in social class help explain why the sons and daughters of working-class families typically spend their entire lives living within a hundred miles of where they were raised?

Downward mobility is not possible is the U.S. social class system.

A consumer's belief about what the future holds is an indicator of consumer confidence.

The wealthiest 160,000 U.S. families are considered one percenters.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Subcultures

Culture

Filters

Exam 12: Income and Social Class

Explain the term "nouveau riche."

Consumers who buy everything in sight are called ________.

Income is a better predictor of purchases that have symbolic aspects but low moderate prices.

SRI Consulting Business Intelligence divides consumers into which of the following groups?

Product complementarity occurs when the symbolic meanings of different products relate to one another.

John Jones purchases products to show visible evidence of his ability to afford luxury goods, John is practicing ________.

An economy that is driven by a fairly small number of rich people is called a plutonomy.

With respect to social organization, some barnyard animals exhibit signs of a dominance-submission hierarchy. Which of the following terms best illustrates such a hierarchy?

Jim is considered a part of the upper middle class, while Marcos is considered part of the lower upper class. Jim and Marcos have been identified in terms of ________.

A sophisticated form of conspicuous consumption is called parody display.

Explain the concept of social mobility and its various forms.

We tend to marry people in a similar social class to ours. Sociologists call this ________, or assortative mating.

If a member of the upper class wore shredded Levi's jeans to a formal party, the person would be exhibiting a sophisticated form of conspicuous consumption known as ________.

________ refers to the passage of individuals from one social class to another.

A ________ is an economy that is driven by a fairly small group of rich people.

Luminaries from Amazon, Google, and Twitter tend to use ________.

How does the worldview difference in social class help explain why the sons and daughters of working-class families typically spend their entire lives living within a hundred miles of where they were raised?

Downward mobility is not possible is the U.S. social class system.

A consumer's belief about what the future holds is an indicator of consumer confidence.

The wealthiest 160,000 U.S. families are considered one percenters.

Buying, Having, and Being: an Introduction to Consumer Behavior

Consumer and Social Well-Being

Perception

Learning Memory

Motivation and Affect

The Self: Mind, Gender, and Body

Personality, Lifestyles, and Values

Attitudes and Persuasive Communication

Decision Making

Buying, Using, and Disposing

Groups and Social Media

Subcultures

Culture

Filters