Exam 5: Sensation and Perception

How is brightness sensitivity in rods and cones affected by the colour spectrum?

Research has shown that subliminal presentations of aggressively toned words cause people to judge

In the late 1950s, James Vicary, a public-relations executive, arranged to have subliminal messages flashed on a theatre screen during a movie. The messages urged the audience to "drink Coca-Cola" and "eat popcorn." Vicary's report that the subliminal messages increased popcorn sales by 50 percent and soft-drink sales by 18 percent was _______________.

When olfactory receptors are triggered by the presence of a chemical, they send signals first to the _______________.

Consider the following image: _________. We are likely to perceive this as a single line with a break in it. Why?

Which of the following parts of the ear are not really involved in hearing?

The Department of Transportation contacts you and asks what colour they should make their road signs so that they will be most visible at night. Given what you have learned in this class about the sensitivity of rods under conditions of low illumination, one colour that you would NOT want to pick is

While cleaning his right ear a little too vigorously, Steve accidentally punctured his eardrum and is unable to hear out of this ear. Steve's injury would be classified as an example of

Abby Jane stands at the side of her newborn sister's crib and views her sister through the bars of the crib. Despite the interruption in her view caused by the slats of the crib, AbbyJane perceives her baby sister as a whole because of the

Perceptual experiments of shadowing have demonstrated that we _______________.

if the visual image falls too far behind the retina

Let's say that you have a painful ache in your hand. If you rub your hand, the pain will be diminished and may disappear for a while. Most likely, this reflects the operation of

When perceiving the distance of an object, Matt tends to rely on the relative size of the object, as well as the texture and clarity of the object. These cues are referred to as his ___________ cues.

Stroboscopic movement refers to

Alex loves baseball and especially his hometown team. He knows all the statistics for each player and can often accurately predict which pitch a pitcher will throw to a specific batter and which pitches a batter will tend to miss. Alex is using his knowledge of baseball and his past experiences to perceive new information at each game. Alex is relying on ________.

You are reading a photocopy of an article. The last few words on the right side of the page didn't copy well and are blurry. If these blurry words are the last words of a sentence, you can decipher them more easily than if they are the first words of a sentence. This difference in comprehension is most likely a result of ______.

The theory that assumes there are three types of colour receptors in the retina and that individual cones are most sensitive to one of the three wavelengths of light is called _______________.

Terry enjoys riding his bike long distances. While riding along busy city streets, Terry must be aware of the vehicles that approach him and then pass him. With experience, Terry is now able to sense an approaching car 90% of the time. This sensitivity means Terry has a(n) ___________ threshold for vehicle detection.

More recent research on colour transduction has indicated that the opponent-process theory of colour was inaccurate because opponent processes are actually determined NOT by the cones but by the

Describe the five stages that constitute the process of sensory processing and perception of information.