Question 1

Consumer confidence is at a low during periods of

Accepted Answer

A)  recession. 
B)  prosperity. 
C)  recovery. 
D)  slowdown. 
E)  depression. 
A)  recession. 
B)  prosperity. 
C)  recovery. 
D)  slowdown. 
E)  depression.

Question 2

All marketers interpret laws and regulations conservatively and strictly to avoid violating a vaguely worded law.

Accepted Answer

A) True 
 B)False

Question 3

Your company is planning to increase its political influencing activities in the next fiscal year in an attempt to shape upcoming key legislation in your favor.
Which of the following steps should you consider to accomplish this goal?

Accepted Answer

A)  Hire a public relations firm to help create a more youthful image for your company. 
B)  Form your own Political Action Committee (PA
C) . 
C)  Decrease your contributions to the political campaigns of key legislators. 
D)  Close your company's legislative affairs office in Washington D.C. 
E)  Cancel your company's membership in the U.S. Chamber of Commerce. 
A)  Hire a public relations firm to help create a more youthful image for your company. 
B)  Form your own Political Action Committee (PA
C) . 
C)  Decrease your contributions to the political campaigns of key legislators. 
D)  Close your company's legislative affairs office in Washington D.C. 
E)  Cancel your company's membership in the U.S. Chamber of Commerce.

Question 4

Because of overlapping areas of responsibilities of regulatory agencies, confusion and conflict regarding jurisdiction of marketing activities are common.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following statements about self-regulatory programs is false?

Accepted Answer

A)  Self-regulatory programs are usually less expensive than governmental regulatory programs. 
B)  Self-regulatory programs' guidelines generally are more realistic and operational. 
C)  Many nongovernmental self-regulatory programs have neither the tools nor the authority to enforce guidelines. 
D)  Self-regulatory guidelines generally are stricter than governmental regulatory programs. 
E)  When a trade association sets up industry guidelines, some firms that are in the industry but not in the trade association do not follow the guidelines. 
A)  Self-regulatory programs are usually less expensive than governmental regulatory programs. 
B)  Self-regulatory programs' guidelines generally are more realistic and operational. 
C)  Many nongovernmental self-regulatory programs have neither the tools nor the authority to enforce guidelines. 
D)  Self-regulatory guidelines generally are stricter than governmental regulatory programs. 
E)  When a trade association sets up industry guidelines, some firms that are in the industry but not in the trade association do not follow the guidelines.

Question 6

Which of the following is not at the generic competitor level for Ford's Expedition sport utility vehicle?

Accepted Answer

A)  Ford's Escape SUV 
B)  Enterprise car rental 
C)  Harley Davidson motorcycle 
D)  Schwinn mountain bike 
E)  Taxicab ride 
A)  Ford's Escape SUV 
B)  Enterprise car rental 
C)  Harley Davidson motorcycle 
D)  Schwinn mountain bike 
E)  Taxicab ride

Question 7

Brand competitors market products with similar features, benefits, and prices to the same customers.

Accepted Answer

A) True 
 B)False

Question 8

Changes in cultural values have little effect on people's needs for products.

Accepted Answer

A) True 
 B)False

Question 9

Google is known for its successful products. It has the most popular search engine in the world, and its Android operating system gives competitor Apple a run for its money in the smartphone industry. Google has expanded into so many areas that it reorganized into a holding company called Alphabet. This holding firm includes Google as a search engine company as well as a number of other companies. According to the CEO, the new holding company will allow each firm to run more independently, which in turn keeps them more flexible to market opportunities. Google is also known for its strong lobbying efforts, having spent more than $4.5 million on lobbying within a four-month period. Google has most likely adopted a ____________ approach to environmental forces.

Accepted Answer

A)  proactive 
B)  reactive 
C)  economic 
D)  sociocultural 
E)  monopolistic 
A)  proactive 
B)  reactive 
C)  economic 
D)  sociocultural 
E)  monopolistic

Question 10

Sociocultural values include cultural values, demographics, and the impact of technology on society.

Accepted Answer

A) True 
 B)False

Question 11

According to the textbook, a manager's duties in an environmental analysis include

Accepted Answer

A)  checking information for accuracy, resolving inconsistencies, and assigning significance to the findings. 
B)  observation and assessment. 
C)  conducting research, assessment, and reporting. 
D)  observation, market research, and fact finding. 
E)  checking the company database, conducting research, and reporting. 
A)  checking information for accuracy, resolving inconsistencies, and assigning significance to the findings. 
B)  observation and assessment. 
C)  conducting research, assessment, and reporting. 
D)  observation, market research, and fact finding. 
E)  checking the company database, conducting research, and reporting.

Question 12

Volkswagen is planning its promotional strategy for its Passat model. When compared to others in its class, the Passat has average gas mileage, better comfort ratings, more leg room, better interiors, average dependability, and is made in its plants in Tennessee. Which of the following attributes of a Volkswagen Passat would be most appropriate to emphasize in television commercials during an economic recession?

Accepted Answer

A)  Gas mileage 
B)  Dependability 
C)  Made in the U.S.a. 
D)  Leg room 
E)  Comfort 
A)  Gas mileage 
B)  Dependability 
C)  Made in the U.S.a. 
D)  Leg room 
E)  Comfort

Question 13

Textile companies historically face issues concerning the use of child labor in foreign countries and the various regulations created concerning this labor. The type of marketing environment forces executives for these companies are most likely to try to influence are ____ forces.

Accepted Answer

A)  economic 
B)  competitive 
C)  political 
D)  environmental 
E)  sociocultural 
A)  economic 
B)  competitive 
C)  political 
D)  environmental 
E)  sociocultural

Question 14

More than half of the research of technology created is paid for by

Accepted Answer

A)  corporations. 
B)  state and local governments. 
C)  the federal government. 
D)  large universities. 
E)  private investors. 
A)  corporations. 
B)  state and local governments. 
C)  the federal government. 
D)  large universities. 
E)  private investors.

Question 15

Emily got a new job that pays extremely well. This is good because two years ago she was forced to go into bankruptcy when she couldn't repay her debt. She would like to purchase a used car so she can drive to work. However, she knows it will be hard to get the bank to provide her with a car loan at favorable interest rates due to her recent bankruptcy. She has therefore saved her money diligently so she will have enough to pay for the car outright. In this case, Emily lacks

Accepted Answer

A)  buying power 
B)  credit 
C)  discretionary income 
D)  willingness to buy 
E)  income 
A)  buying power 
B)  credit 
C)  discretionary income 
D)  willingness to buy 
E)  income

Question 16

Many health-care companies are making adaptations to meet the needs of an aging population as the demand for medical services and products such as diabetes supplies increases. This change in marketing strategy is best explained by a change in

Accepted Answer

A)  demographics. 
B)  cultural values. 
C)  income levels. 
D)  consumerism. 
E)  subcultures. 
A)  demographics. 
B)  cultural values. 
C)  income levels. 
D)  consumerism. 
E)  subcultures.

Question 17

Why must marketers be aware of new developments in technology?

Accepted Answer

Technology is the application of knowled

Question 18

The two least common competitive structures are

Accepted Answer

A)  monopolies and oligopolies. 
B)  pure competition and monopolies. 
C)  monopolistic competition and monopolies. 
D)  pure competition and no competition. 
E)  oligopolies and pure competition. 
A)  monopolies and oligopolies. 
B)  pure competition and monopolies. 
C)  monopolistic competition and monopolies. 
D)  pure competition and no competition. 
E)  oligopolies and pure competition.

Question 19

Marketers who attempt to influence and change the various environmental forces have a(n) ____ response to these forces.

Accepted Answer

A)  reactive 
B)  inactive 
C)  variable 
D)  positive 
E)  proactive 
A)  reactive 
B)  inactive 
C)  variable 
D)  positive 
E)  proactive

Question 20

The marketing environment consists of external forces that directly or indirectly influence an organization's acquisition of inputs and generation of outputs.

Accepted Answer

A) True 
 B)False

Consumer confidence is at a low during periods of

All marketers interpret laws and regulations conservatively and strictly to avoid violating a vaguely worded law.

Your company is planning to increase its political influencing activities in the next fiscal year in an attempt to shape upcoming key legislation in your favor. Which of the following steps should you consider to accomplish this goal?

Because of overlapping areas of responsibilities of regulatory agencies, confusion and conflict regarding jurisdiction of marketing activities are common.

Which of the following statements about self-regulatory programs is false?

Which of the following is not at the generic competitor level for Ford's Expedition sport utility vehicle?

Brand competitors market products with similar features, benefits, and prices to the same customers.

Changes in cultural values have little effect on people's needs for products.

Sociocultural values include cultural values, demographics, and the impact of technology on society.

According to the textbook, a manager's duties in an environmental analysis include

Textile companies historically face issues concerning the use of child labor in foreign countries and the various regulations created concerning this labor. The type of marketing environment forces executives for these companies are most likely to try to influence are ____ forces.

More than half of the research of technology created is paid for by

Many health-care companies are making adaptations to meet the needs of an aging population as the demand for medical services and products such as diabetes supplies increases. This change in marketing strategy is best explained by a change in

Why must marketers be aware of new developments in technology?

The two least common competitive structures are

Marketers who attempt to influence and change the various environmental forces have a(n) ____ response to these forces.

The marketing environment consists of external forces that directly or indirectly influence an organization's acquisition of inputs and generation of outputs.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 3: The Marketing Environment

Consumer confidence is at a low during periods of

All marketers interpret laws and regulations conservatively and strictly to avoid violating a vaguely worded law.

Your company is planning to increase its political influencing activities in the next fiscal year in an attempt to shape upcoming key legislation in your favor. Which of the following steps should you consider to accomplish this goal?

Because of overlapping areas of responsibilities of regulatory agencies, confusion and conflict regarding jurisdiction of marketing activities are common.

Which of the following statements about self-regulatory programs is false?

Which of the following is not at the generic competitor level for Ford's Expedition sport utility vehicle?

Brand competitors market products with similar features, benefits, and prices to the same customers.

Changes in cultural values have little effect on people's needs for products.

Sociocultural values include cultural values, demographics, and the impact of technology on society.

According to the textbook, a manager's duties in an environmental analysis include

Textile companies historically face issues concerning the use of child labor in foreign countries and the various regulations created concerning this labor. The type of marketing environment forces executives for these companies are most likely to try to influence are ____ forces.

More than half of the research of technology created is paid for by

Many health-care companies are making adaptations to meet the needs of an aging population as the demand for medical services and products such as diabetes supplies increases. This change in marketing strategy is best explained by a change in

Why must marketers be aware of new developments in technology?

The two least common competitive structures are

Marketers who attempt to influence and change the various environmental forces have a(n) ____ response to these forces.

The marketing environment consists of external forces that directly or indirectly influence an organization's acquisition of inputs and generation of outputs.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters