Exam 3: The Marketing Environment

Which of the following acts was enacted to prevent businesses from restraining trade and monopolizing markets?

Pure competition is a common competitive environment.

Under the terms of the trade agreement CAFTA-DR, the state-run telephone system in Costa Rica was opened up for competition. Now four main companies dominate the telecommunications industry for mobile phones and Internet. The telecommunications industry in Costa Rica went from being a(n) ___________ to a(n) _______________.

Technological developments have a direct impact on creating and maintaining a marketing mix.

Marketers who view political forces as being beyond their control are taking a(n) ____ response toward these forces.

Based on data from the Federal Reserve Bank of St. Louis, the Civilian Labor Force Participation Rates for men and women in the United States were as follows from 1994 through 2014:

In 2009 the Coca-Cola Company introduced the "Freestyler," a new freestanding soda dispenser where consumers can chose from over 120 different types of soda and customize their drinks. Freestylers would take the place of typical dispensers where there are only a few different types of soda brands available. In order to develop the new dispenser, Coca-Cola collected information on the soda-drinking habits of individuals in several different age groups, as well as information about new technologies for dispensing liquids from vending machines and the sales of its "fountain" syrup for national restaurant chains to use in their soda machines. Coca-Cola's collection of this information is an example of _____ while the assessment of its impact on the potential for the new "Freestyler" is an example of _________

The Food and Drug Administration influences marketing activities the most.

The Federal Trade Commission would be the most likely regulatory agency to curb false advertising.

Which of the following are the most frequently sentenced organizational crimes?

During which stage of the business cycle is unemployment low and total income relatively high?

____ competitors are those that compete in the same product class, but their products have different features, benefits, and prices.

Changes Salon is part of the hair and personal care service industry. In what type of competitive environment is Changes Salon most likely operating?

Which of the following provides protection for and regulates brand names, brand marks, trade names, and trademarks?

Scenario 3.2 Use the following to answer the questions. Clayton Homes, a mobile home manufacturer since 1934, introduced its new i-House in 2007. The i-House is one of the first of its kind, designed as an updated, modern version of the modular home, offered as a base home plus add-ons known as "pods." The base home is a one-bedroom, one-bath, 734-square-foot version at a price of around $80,000. There is also a 1,000-square-foot version for around $100,000. All versions may add on the additional one-room pods, which are shipped to your location and constructed on site. The homes offer galvanized metal roofing, corrugated steel siding, VOC-free paints, and a "butterfly" roof that collects rainwater. The i-House uses 30% less energy than a similar square-foot home and offers "green" characteristics of solar panels, tankless water heaters, and low-flow faucets. In addition, it comes with bamboo flooring, a renewable resource. The modular, prefabricated design offers endless options for creating the customer's home, and its engineered building system cuts down on construction waste. Due to the "green effects" of the i-House, the state governments have given it a tax abatement for any sales taxes. Refer to Scenario 3.2. The income a consumer would use to purchase an i-House is considered ____ income.

Product competitors market products with similar features and benefits to the same customers at similar prices.

What national self-regulatory organization screens ads?

A recession is characterized by extremely high unemployment, very low wages, minimal total disposable income, and lack of consumer confidence in the economy.

Of all the federal regulatory units, the ____ most heavily influences marketing activities.

Firms always adopt and use new technology.