Exam 5: Innovation: the Creative Pursuit of Ideas

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Entrepreneurs are always looking for unique opportunities to fill needs or wants.

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Entrepreneurs sense potential in business problems by asking

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Innovation is the process by which entrepreneurs convert opportunities into marketable ideas.

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Which of the following is not considered a principle of innovation?

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Extension is the combination of existing concepts and factors into a new formulation.

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All of the following are characteristics of a creative climate except

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It takes ____, not _____, to innovate successfully.

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Shifts in consumer tastes and attitudes are an example of

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Ray Kroc's development of McDonald's would be a good illustration of which of the following forms of innovation?

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The incubation process involves

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Which of the following is considered a myth of innovation?

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Which of the following statements is true with regard to creativity?

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Innovators must always search for new ideas, opportunities, or sources of innovation.

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Creativity cannot be developed or improved.

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Synthesis is the combining of two new concepts into an existing formulation.

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Which of the following mental habits inhibits creativity and innovation?

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Two important components of creative problem solving are _____ and _____.

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Which of the following is not one of the phases in the creative process?

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Only new patterns of thinking lead to new ideas and innovation.

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Which of the following statements is true?

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