Exam 16: Sustainable Marketing: Social Responsibility and Ethics 

An increase in private goods, such as cars, typically leads to an increased need for public services, such as parking spaces.

Define consumerism and environmentalism.

When a company makes marketing decisions by considering consumers' wants and interests, the company's requirements, and society's long-run interests, it is most likely practicing marketing.

includes practices such as misrepresenting the product's features or performance or luring customers to the store for a bargain that is out of stock.

Briefly describe a few ways the Canadian marketing system is accused of harming the consumer.

Products that give high immediate satisfaction but may hurt consumers in the long run are called products.

The concept focuses on the future welfare of consumers and future company needs.

Critics claim that the urban poor often have to shop in smaller stores that carry inferior goods and charge higher prices because the large, national chain stores refuse to establish stores. This is known as the discriminatory practice of _.

The concept specifically focuses on the future welfare of customers, but not on future company needs.

List the consumer rights called for by consumer advocates.

Today, enlightened companies implement environmental sustainability strategies not because someone is forcing them to or to reap short-run profits but because it's the right thing to do.

Which of the following most likely suggests that marketers lack the power to create consumer needs and control market demand?

Trendy Teens manufactures fashionable clothing and accessories for the tween and teen female markets. New merchandise with a very different look is rolled out each season and heavily promoted as the "must-have" style in a variety of media. For which of the following could Trendy Teens be easily criticized in this scenario?

Critics charge that large marketing companies can use patents and heavy promotion spending to drive out competitors.

The challenge for makers of products is to add long-run benefits without reducing the products' agreeable qualities.

Which of the following is a traditional right of sellers?

A company should avoid high-pressure selling if it wants to .

The two major citizen action movements to keep businesses in line are .

Bullfrog Power does exactly what the customer wants. These customers are willing to pay a premium for a way to contribute to the solution to climate change by using renewable power sources. This approach could be most accurately described as practising marketing.

is an organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers.