Exam 16: Sustainable Marketing: Social Responsibility and Ethics 

Mountain Equipment Co-op (mec.ca) ensures all business decisions align with the company's social and environmental accountability. "We believe a quality product has the smallest possible footprint, that it's made carefully and with respect for the people who produce it". In the context of MEC, what is a sustainability vision?

The concept specifically focuses on future company needs, but not the future welfare of customers.

A toothbrush that costs ten cents to manufacture may cost a consumer $3.00 to buy. According to critics, this is an example of .

Many low-income consumers find themselves in food deserts, which are plentiful in fruits and vegetables, fresh fish, and chicken but lack products like frozen pizzas, Cheetos, Moon Pies, and Cokes.

Bicycle helmets and some insurance offerings are considered pleasing products that give high immediate satisfaction but may hurt consumers in the long run.

Describe the concept of sustainable marketing. How is it different from the marketing concept, the societal marketing concept, and the strategic planning concept?

Compare the two common principles that can be used to guide companies and marketing managers on issues of ethics and social responsibility.

A company that makes marketing decisions by considering consumers' wants and long-run interests, the company's requirements, and society's long-run interests is practicing consumer-oriented marketing.

Patagonia's "conscience consumption," (don't buy what you don't need) and L.L. Bean's "When" (encouraging customers to buy and hang onto products that last rather than always buying new ones) are two examples of addressing _.

Insurance, real estate, and used cars salespeople are trained to deliver smooth, canned talks to entice purchases. This is known as _ _.

The challenge posed by products is to add some agreeable qualities so that they will become more desirable in the consumers' minds.

What are the three categories of deceptive marketing practices? Briefly describe each.

Which of the following is a traditional right of buyers?

Adidas set ambitious goals for sustainable products and operations. When creating new products, the company considers their environmental impact before ever producing them. This is an example of .

People who buy magazines that they like or who opt in to e-mail, social media, or mobile marketing programs rarely complain about the ads because they involve products and services of interest. This is counter to the claim that the marketing system creates .

Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering. This is related to , one of the five sustainable marketing principles.

The societal marketing concept states that companies should try to turn .

Beverages that are high in sugar are called _ products.

Which of the following is not a social criticism of marketing?

While the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs, the strategic planning concept considers both.