Exam 3: Feasibility Analysis

The Partnering for Success feature in Chapter 3 focuses on the task of finding the right business partner. According to the feature, which of the following is an incorrect rule-of-thumb in finding a business partner?

The most important issues to consider in financial feasibility analysis are total startup cash needed, financial performance of similar businesses, and overall financial attractiveness of the proposed venture.

3 Minute Optimizer and Optimizely are Web sites that provide access to ________.

Unassumer is a Web site that allows you to submit product ideas to a community that vets and provides feedback on the ideas.

What is gumshoe research and why is it important?

Which of the following factors is a positive as it pertains to the financial feasibility of a business venture?

Three commonly utilized methods for determining product/service demand are ________.

Cynthia Jones recently surveyed 200 of her classmates to get a sense of the demand for a new software product she is working on. Collecting data via a survey you administer yourself is referred to as ________ research.

A feasibility analysis is an assessment of a potential product or service idea rather than a potential business.

Talking to industry experts, obtaining feedback from prospective customers, and administering surveys are examples of ________ research.

Briefly describe the purpose of the First Screen and how it's used.

________ feasibility analysis is an assessment of the overall appeal of the industry and market for the product or service being proposed.

________ research is research that is collected by the person or persons completing the analysis. ________ research probes data that is already collected.

The two components of industry/target market feasibility analysis are industry ________.

Feasibility analysis is the process of determining if a business idea is viable.