Exam 9: Social Media

Briefly discuss how social media is being used to improve customer service.

Discuss how social networking platforms manage the uploading of inappropriate material.

Which of the following employs tools provided by or tailored for a particular social media platform to build a social community and interact with it by sharing posts and responding to customer comments on the organization's blog and social media accounts?

Social networking Web sites are used strictly to communicate with your friends, family members, and colleagues.

To avoid legal issues and set clear guidelines and expectations for employees, employers should put which of the following in place?

Coca-Cola has been able to create a highly popular Facebook fan page to promote its image and brands.

Some 18 percent of private employers surveyed say they have dismissed employees because of something they posted on social media.

Currently, there is a fairly narrow range of social networking Web sites catering to interests of Internet users represented online.

As of March 2017, how many states had implemented the SORNA requirements of the Adam Walsh Act?

While using social networks as part of the hiring process, employers can:

An advantage social network advertising has over more traditional advertising media is that it allows advertisers to create an opportunity to generate a conversation with ad viewers.

Briefly discuss the legality of an employer rejecting a job applicant based on the contents of the individual's social networking profile.

Inappropriate material posted online includes nonconsensual posts that comprise intimate photos or videos of people without their permission; such posts are often referred to as "revenge porn."

The National Center for Victims of Crime advises victims to:

Cyberharassment is a form of cyberabuse in which the abusive behavior, which involves the use of an electronic communications device, is degrading, humiliating, hurtful, insulting, intimidating, malicious, or otherwise offensive to an individual or group of individuals causing substantial emotional distress.

Which of the following is an approach to social media marketing that encourages individuals to pass along a marketing message to others, thus creating the potential for exponential growth in the message's exposure and influence?

Inappropriate material posted online includes nonconsensual posts that comprise intimate photos or videos of people without their permission is known as which of the following?

Global market research company J.D. Power claims that how many consumers have used a company's social media channel for customer service?

Under no conditions can a Web site remove user submitted content as this would be a violation of their right to freedom of speech.

The goal of viral marketing is to spread rumors and innuendo about a rival's product that will hurt its image.