Exam 9: Social Media

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Which of the following is an example of cyberharassment?

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Employers can legally reject a job applicant based on the contents of the individual's social networking profile as long as the company is not violating which kind of laws?

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Define the term social media marketing and briefly discuss several social network advertising strategies.

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Social media marketing involves the use of social networks to inform, promote, and communicate the benefits of products and services. There are several social media marketing strategies, and organizations may employ one or more of the following:
Organic media marketing employs tools provided by or tailored for a particular social media platform to build a social community and interact with it by sharing posts and responding to customer comments on the organization's blog and social media accounts.
Paid media marketing involves paying a third party to broadcast an organization's display ads or sponsored messages to social media users. Paid media marketing enables an organization to target a specific audience-based on demographics and other factors-to increase the percentage of their target audience that is exposed to its content.
Viral marketing is an approach to social media marketing that encourages individuals to pass along a marketing message to others, thus creating the potential for exponential growth in the message's exposure and influence as one person tells two people, each of those two people tell two or three more people, and so on. The goal of a viral marketing campaign is to create a buzz about a product or idea that spreads wide and fast.

For a sex offender who is at Tier 2 of the Adam Walsh Act, how long do they need to remain registered.

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Which of the following typically involves the use of social networks to communicate and promote the benefits of products and services?

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Which of the following is currently the most popular social network destination worldwide?

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Which social media platform provides filters that alter the user's face by smoothing and whitening skin, changing eye shape, nose size, and jaw profile?

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The goal of the Jacob Wetterling Crimes Against Children and Sexually Violent Offender Registration Act is to provide law enforcement and citizens with the location of all sex offenders in the community.

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Cyberstalking differs from cyberharassment in that it is aimed at tormenting an individual but does not involve a credible threat of physical harm.

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Which federal law protects children against online stalking by making it a federal crime to communicate with any person with the intent to solicit or entice a child into unlawful sexual activity?

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A social networking platform:

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The recommended approach to put an end to cyberstalking is to insist that the cyberstalker meet face-to-face with the victim to talk things out.

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Cyberstalking can escalate into physical stalking and even physical assault.

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An employer can legally screen applicants based on race or ethnicity.

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A social networking platform creates an online community of Internet users that enables members to break down barriers created by time, distance, and cultural differences.

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The number of Internet users worldwide is quickly approaching which of the following?

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Quotation marks, which can be used to quickly spread a company's message, allow a company's tweets to be seen not only by its followers but also by those who are interested in the topic being tweeted about.

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Approximately how much material is being uploaded to YouTube every minute making it difficult to review all material submitted for posting?

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The two primary objectives of social media advertisers are driving traffic to a Web site to increase product sales and which of the following?

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A majority of social shopping platforms generate revenue through which of the following?

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