Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence

_____ involves a native speaker translating a survey into a foreign language and then translating it back to the original language.

A(n)_____ is any type of marketing research mistake that results because a sample was utilized.

Combining data into one location is called _____,

There is little need to be skeptical of secondary data.

List and describe the six basic elements of a research report.

What format is entailed in a questionnaire?

Market research is typically inexpensive.

Rachel's boss asks her to collect demographic information pertaining to three cities in which the company is thinking of expanding.Utilizing _____ would prove to be most effective for this assignment.

Managers who are not computer savvy may utilize ______ to convert data into meaningful information.

_____ seeks to measure or describe phenomenon so as to answer the questions who,what,where,when and how.

The Economist is an example of a(n)_____ that provides a company with market intelligence.

Combining data into one location is called _____,

_____ typically involves researching a specific market to determine its size and trends.

The size of the sample has an effect on the amount of sampling error.

Accessing internally generated information quickly:

The _____ is the overall tendency of the study to be off-kilter.

List and describe sources of market intelligence.

_____ software utilizes a firm's data,regression models,linear programming,and other statistical methods to help managers who are not computer experts.

What is stated in the code of ethics established by the Society of Competitive Intelligence Professionals?

_____ measure(s)the size of television audiences in various markets.