Exam 10: Gathering and Using Information: Marketing Research and Market Intelligence

A researcher should always try to collect primary data first to save time.

Compare and contrast secondary and primary research.

Data collected at checkout stands in stores is known as _____.

MIS is a system used to _____ that a firm's marketing professionals and managers need to make good decisions.

List the components that make up a marketing information system.

Market research is the process of researching a specific market to determine its _____ and _____.

Word associations are a type of:

_____ is the process of extracting information from large databases so as to uncover patterns and trends.

What is the difference between probability samples and nonprobability samples?

Stealing product strategy information from a competitor is known as:

List and describe the ways survey data can be collected,including advantages and disadvantages.

The primary purpose of market research is to collect,analyze,and report marketing information that can be used to answer questions or solve problems so as to improve a company's bottom line.

Designing the research is the first step in the marketing research process.

_____ measure people's involuntary physical responses to marketing stimuli.

Companies who neglect the task of gathering market intelligence are vulnerable.

_____ is information gathered on a regular,ongoing basis to enable a firm's decision-makers to stay in touch with what is happening in the marketplace.

A(n)_____ is paid to shop at a predetermined establishment and report findings in terms of service,cleanliness,etc.

Stephanie's job is scouring through research data to find any recording errors.This is known as _____.

Sam is responsible for buying market research reports and then selling the reports to other companies.Sam works for a(n)_____.

List and briefly describe the marketing research process.