Question 1

_____ is a process that can occur at different levels (corporate,business,and functional)in an organization

Accepted Answer

The answer of _____ is a process that can occur...

Question 2

A well-developed value proposition:

Accepted Answer

A)  focuses on the external market, or what customers want. 
B)  conveys the firm's profits. 
C)  focuses on the supply chain's benefits. 
D)  increases product development. 
E)  differentiates from buyers in the market. 
A)  focuses on the external market, or what customers want. 
B)  conveys the firm's profits. 
C)  focuses on the supply chain's benefits. 
D)  increases product development. 
E)  differentiates from buyers in the market.

Question 3

A value proposition states the:

Accepted Answer

A)  firm's strategy for entering new markets with new product or service offerings. 
B)  firm's marketing objectives. 
C)  firm's pricing strategy. 
D)  buyer's purchase incentives. 
E)  specific benefits a product or service offering provides to a buyer. 
A)  firm's strategy for entering new markets with new product or service offerings. 
B)  firm's marketing objectives. 
C)  firm's pricing strategy. 
D)  buyer's purchase incentives. 
E)  specific benefits a product or service offering provides to a buyer.

Question 4

Exporting and direct investment are examples of international market-penetration strategies.

Accepted Answer

A) True 
 B)False

Question 5

_____ is a long-term process that helps an organization allocate its resources to capitalize on opportunities in the marketplace.

Accepted Answer

A)  Marketing 
B)  Contingent planning 
C)  Strategic planning 
D)  Diversification 
E)  Decentralization 
A)  Marketing 
B)  Contingent planning 
C)  Strategic planning 
D)  Diversification 
E)  Decentralization

Question 6

A divested product is one that the firm drops or sells.

Accepted Answer

A) True 
 B)False

Question 7

The GE approach evaluates the strengths and the attractiveness of industries as high,medium,and low.

Accepted Answer

A) True 
 B)False

Question 8

A value proposition is utilized not only by firms,but also by individuals.

Accepted Answer

A) True 
 B)False

Question 9

Hispanic consumers are the target market for many products because this is a:

Accepted Answer

A)  growing group of consumers with about a million dollars in buying power. 
B)  group of consumers requiring new value propositions. 
C)  group of consumers who are interested in products in the growth stage of the product life cycle. 
D)  growing group of consumers with over a trillion dollars in buying power. 
E)  group of consumers interested in the firm's marketing strategies. 
A)  growing group of consumers with about a million dollars in buying power. 
B)  group of consumers requiring new value propositions. 
C)  group of consumers who are interested in products in the growth stage of the product life cycle. 
D)  growing group of consumers with over a trillion dollars in buying power. 
E)  group of consumers interested in the firm's marketing strategies.

Question 10

Sarah owns a store in a town where the population has changed from low-income singles to high-income families.Based on which of the following types of environmental changes does Sarah need to make changes?

Accepted Answer

A)  Economic 
B)  Technology 
C)  Social and cultural 
D)  Natural resources 
E)  Legal and political 
A)  Economic 
B)  Technology 
C)  Social and cultural 
D)  Natural resources 
E)  Legal and political

Question 11

Which of the following refers to a cash cow?

Accepted Answer

A)  A product with high growth and a high market share. 
B)  A product with a long-term future. 
C)  A product with low growth and a low market share. 
D)  A product with low growth and a high market share. 
E)  A product with high growth and a low market share. 
A)  A product with high growth and a high market share. 
B)  A product with a long-term future. 
C)  A product with low growth and a low market share. 
D)  A product with low growth and a high market share. 
E)  A product with high growth and a low market share.

Question 12

The group of customers toward which an organization directs its marketing efforts is known as the _____.

Accepted Answer

A)  constituency 
B)  target market 
C)  direct market 
D)  value group 
E)  key market 
A)  constituency 
B)  target market 
C)  direct market 
D)  value group 
E)  key market

Question 13

A cookie company has decided to add a brownie product line to their inventory.Which of the following strategies is being employed by this company?

Accepted Answer

A)  Market-penetration 
B)  Product-development 
C)  Market-development 
D)  Diversification 
E)  Downsizing 
A)  Market-penetration 
B)  Product-development 
C)  Market-development 
D)  Diversification 
E)  Downsizing

Question 14

The purpose of a value proposition is to provide the:

Accepted Answer

A)  firm with a reason why buyers prefer their product or service offering. 
B)  buyer with a reason why the product or service is superior to competing offers. 
C)  buyer with a price point for purchase. 
D)  firm with a moral code of ethics. 
E)  seller with a price point for purchase. 
A)  firm with a reason why buyers prefer their product or service offering. 
B)  buyer with a reason why the product or service is superior to competing offers. 
C)  buyer with a price point for purchase. 
D)  firm with a moral code of ethics. 
E)  seller with a price point for purchase.

Question 15

The _____ is a portfolio-planning approach that examines a business's strengths and the attractiveness of industries.

Accepted Answer

General El

Question 16

Business or product lines within an organization that have their own competitors,customers,and profit centers are known as _____.

Accepted Answer

strategic

Question 17

Conditions external to the firm include looking at a firm's resources,capabilities,and technology.

Accepted Answer

A) True 
 B)False

Question 18

Explain why companies have different value propositions for each target market.

Accepted Answer

Firms with multiple target markets under

Question 19

The _____ is a portfolio-planning approach that examines strategic business units based on their relative market shares and growth rates.

Accepted Answer

Boston Con

Question 20

Maggie has implemented a market-development strategy by selling her jewelry not only in Nashville,but also in Chicago.

Accepted Answer

A) True 
 B)False

_____ is a process that can occur at different levels (corporate,business,and functional)in an organization

A well-developed value proposition:

A value proposition states the:

Exporting and direct investment are examples of international market-penetration strategies.

_____ is a long-term process that helps an organization allocate its resources to capitalize on opportunities in the marketplace.

A divested product is one that the firm drops or sells.

The GE approach evaluates the strengths and the attractiveness of industries as high,medium,and low.

A value proposition is utilized not only by firms,but also by individuals.

Hispanic consumers are the target market for many products because this is a:

Sarah owns a store in a town where the population has changed from low-income singles to high-income families.Based on which of the following types of environmental changes does Sarah need to make changes?

Which of the following refers to a cash cow?

The group of customers toward which an organization directs its marketing efforts is known as the _____.

A cookie company has decided to add a brownie product line to their inventory.Which of the following strategies is being employed by this company?

The purpose of a value proposition is to provide the:

The _____ is a portfolio-planning approach that examines a business's strengths and the attractiveness of industries.

Business or product lines within an organization that have their own competitors,customers,and profit centers are known as _____.

Conditions external to the firm include looking at a firm's resources,capabilities,and technology.

Explain why companies have different value propositions for each target market.

The _____ is a portfolio-planning approach that examines strategic business units based on their relative market shares and growth rates.

Maggie has implemented a market-development strategy by selling her jewelry not only in Nashville,but also in Chicago.

What Is Marketing?

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters

Exam 2: Strategic Planning

_____ is a process that can occur at different levels (corporate,business,and functional)in an organization

A well-developed value proposition:

A value proposition states the:

Exporting and direct investment are examples of international market-penetration strategies.

_____ is a long-term process that helps an organization allocate its resources to capitalize on opportunities in the marketplace.

A divested product is one that the firm drops or sells.

The GE approach evaluates the strengths and the attractiveness of industries as high,medium,and low.

A value proposition is utilized not only by firms,but also by individuals.

Hispanic consumers are the target market for many products because this is a:

Sarah owns a store in a town where the population has changed from low-income singles to high-income families.Based on which of the following types of environmental changes does Sarah need to make changes?

Which of the following refers to a cash cow?

The group of customers toward which an organization directs its marketing efforts is known as the _____.

A cookie company has decided to add a brownie product line to their inventory.Which of the following strategies is being employed by this company?

The purpose of a value proposition is to provide the:

The _____ is a portfolio-planning approach that examines a business's strengths and the attractiveness of industries.

Business or product lines within an organization that have their own competitors,customers,and profit centers are known as _____.

Conditions external to the firm include looking at a firm's resources,capabilities,and technology.

Explain why companies have different value propositions for each target market.

The _____ is a portfolio-planning approach that examines strategic business units based on their relative market shares and growth rates.

Maggie has implemented a market-development strategy by selling her jewelry not only in Nashville,but also in Chicago.

What Is Marketing?

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters