Question 1

The success sequence involves taking money from _____ and investing it into _____ in hopes of them becoming _____.

Accepted Answer

A)  cash cows; question marks; dogs 
B)  cash cows; question marks; stars 
C)  dogs; question marks; stars 
D)  dogs; cash cows; stars 
E)  question marks; stars; cash cows 
A)  cash cows; question marks; dogs 
B)  cash cows; question marks; stars 
C)  dogs; question marks; stars 
D)  dogs; cash cows; stars 
E)  question marks; stars; cash cows

Question 2

Sally's cookie company sells products both online and at retail locations.She has developed multiple value propositions because:

Accepted Answer

A)  cookies necessitate more explanation than other products due to the variety of flavors. 
B)  Sally is an overachiever and likes to do more work than necessary. 
C)  Sally's firm is serving more than one target market. 
D)  cookies are part of a saturated market. 
E)  cookies are in the mature stage of the product life cycle. 
A)  cookies necessitate more explanation than other products due to the variety of flavors. 
B)  Sally is an overachiever and likes to do more work than necessary. 
C)  Sally's firm is serving more than one target market. 
D)  cookies are part of a saturated market. 
E)  cookies are in the mature stage of the product life cycle.

Question 3

Goodyear's strategic business units are set up to satisfy customers' needs:

Accepted Answer

A)  in different worldwide markets. 
B)  in different automotive categories. 
C)  through market penetration. 
D)  in different product categories. 
E)  through value segmentation. 
A)  in different worldwide markets. 
B)  in different automotive categories. 
C)  through market penetration. 
D)  in different product categories. 
E)  through value segmentation.

Question 4

Which of the following is a function of the Food and Drug administration?

Accepted Answer

A)  It prohibits U.S. firms from restraining trade. 
B)  It regulates deceptive advertising. 
C)  It regulates the labeling of consumable products. 
D)  It creates monopolies and cartels. 
E)  It prohibits monopolies and cartels. 
A)  It prohibits U.S. firms from restraining trade. 
B)  It regulates deceptive advertising. 
C)  It regulates the labeling of consumable products. 
D)  It creates monopolies and cartels. 
E)  It prohibits monopolies and cartels.

Question 5

Which of the following processes helps an organization allocate its resources under different conditions to accomplish its objectives,deliver value,and be competitive in a market-driven economy?

Accepted Answer

A)  Corporate planning 
B)  Strategic planning 
C)  Business planning 
D)  Market forecasting 
E)  Business forecasting 
A)  Corporate planning 
B)  Strategic planning 
C)  Business planning 
D)  Market forecasting 
E)  Business forecasting

Question 6

A(n)_____ explains why customers should buy a product,why stakeholders should donate,or why prospective employees may want to work for an organization.

Accepted Answer

The answer of A(n)_____ explains why customers should buy a...

Question 7

A firm's _____ states the purpose of the organization and why it exists.

Accepted Answer

A)  value proposition 
B)  business plan 
C)  marketing plan 
D)  mission statement 
E)  financial report 
A)  value proposition 
B)  business plan 
C)  marketing plan 
D)  mission statement 
E)  financial report

Question 8

A direct investment strategy involves the most risk and investment but offers the most control.

Accepted Answer

A) True 
 B)False

Question 9

In Michael Porter's five forces model,the threat of supplier bargaining power refers to:

Accepted Answer

A)  a buyer being large enough, to affect a selling company's performance. 
B)  the likelihood a supplier will enter into a customer's market. 
C)  visiting competitors to learn about their customer service and their products. 
D)  vying for the supplier's dollar. 
E)  the threat of substitute products. 
A)  a buyer being large enough, to affect a selling company's performance. 
B)  the likelihood a supplier will enter into a customer's market. 
C)  visiting competitors to learn about their customer service and their products. 
D)  vying for the supplier's dollar. 
E)  the threat of substitute products.

Question 10

Explain the importance of implementing consistent plans when a company has multiple planning levels.

Accepted Answer

All plans must help an organization achi

Question 11

_____ are internal factors that are somewhat controllable and can be utilized by the company to create a competitive advantage.

Accepted Answer

The answer of _____ are internal factors that are somewhat...

Question 12

Opportunities and threats are internal to the organization and are largely uncontrollable.

Accepted Answer

A) True 
 B)False

Question 13

Describe the components of a situation analysis.

Accepted Answer

When engaging in strategic planning,a co

Question 14

Explain how individuals can utilize value propositions.

Accepted Answer

Understanding the value one can bring to

Question 15

Michael Porter's five forces model includes all of the following EXCEPT:

Accepted Answer

A)  rivalries of existing companies. 
B)  threat of substitute products. 
C)  bargaining power of buyers. 
D)  threat of supplier penetration development. 
E)  threat of new entrants. 
A)  rivalries of existing companies. 
B)  threat of substitute products. 
C)  bargaining power of buyers. 
D)  threat of supplier penetration development. 
E)  threat of new entrants.

Question 16

A group of business units owned by a single firm is known as a _____.

Accepted Answer

A)  SBU 
B)  marketing group 
C)  LEC 
D)  parent company 
E)  portfolio 
A)  SBU 
B)  marketing group 
C)  LEC 
D)  parent company 
E)  portfolio

Question 17

When a manufacturer creates a product with a low share of a high-growth market,the product is known as a _____.

Accepted Answer

A)  star 
B)  cash cow 
C)  question mark 
D)  dog 
E)  harvest product 
A)  star 
B)  cash cow 
C)  question mark 
D)  dog 
E)  harvest product

Question 18

List and describe the parts of Porter's five forces model and explain how it is utilized by companies.

Accepted Answer

The five forces include:
1)Bargaining Po

Question 19

List and describe the four types of product strategies and market-entry strategies that companies pursue.

Accepted Answer

1)Market-penetration-Refers to selling m

Question 20

A company's resources,capabilities,and technology are examples of _____.

Accepted Answer

The answer of A company's resources,capabilities,and technology are examples of...

The success sequence involves taking money from ___ and investing it into _ in hopes of them becoming ___.

Sally's cookie company sells products both online and at retail locations.She has developed multiple value propositions because:

Goodyear's strategic business units are set up to satisfy customers' needs:

Which of the following is a function of the Food and Drug administration?

Which of the following processes helps an organization allocate its resources under different conditions to accomplish its objectives,deliver value,and be competitive in a market-driven economy?

A(n)_____ explains why customers should buy a product,why stakeholders should donate,or why prospective employees may want to work for an organization.

A firm's _____ states the purpose of the organization and why it exists.

A direct investment strategy involves the most risk and investment but offers the most control.

In Michael Porter's five forces model,the threat of supplier bargaining power refers to:

Explain the importance of implementing consistent plans when a company has multiple planning levels.

_____ are internal factors that are somewhat controllable and can be utilized by the company to create a competitive advantage.

Opportunities and threats are internal to the organization and are largely uncontrollable.

Describe the components of a situation analysis.

Explain how individuals can utilize value propositions.

Michael Porter's five forces model includes all of the following EXCEPT:

A group of business units owned by a single firm is known as a _____.

When a manufacturer creates a product with a low share of a high-growth market,the product is known as a _____.

List and describe the parts of Porter's five forces model and explain how it is utilized by companies.

List and describe the four types of product strategies and market-entry strategies that companies pursue.

A company's resources,capabilities,and technology are examples of _____.

What Is Marketing?

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters

Exam 2: Strategic Planning

The success sequence involves taking money from _____ and investing it into _____ in hopes of them becoming _____.

Sally's cookie company sells products both online and at retail locations.She has developed multiple value propositions because:

Goodyear's strategic business units are set up to satisfy customers' needs:

Which of the following is a function of the Food and Drug administration?

Which of the following processes helps an organization allocate its resources under different conditions to accomplish its objectives,deliver value,and be competitive in a market-driven economy?

A(n)_____ explains why customers should buy a product,why stakeholders should donate,or why prospective employees may want to work for an organization.

A firm's _____ states the purpose of the organization and why it exists.

A direct investment strategy involves the most risk and investment but offers the most control.

In Michael Porter's five forces model,the threat of supplier bargaining power refers to:

Explain the importance of implementing consistent plans when a company has multiple planning levels.

_____ are internal factors that are somewhat controllable and can be utilized by the company to create a competitive advantage.

Opportunities and threats are internal to the organization and are largely uncontrollable.

Describe the components of a situation analysis.

Explain how individuals can utilize value propositions.

Michael Porter's five forces model includes all of the following EXCEPT:

A group of business units owned by a single firm is known as a _____.

When a manufacturer creates a product with a low share of a high-growth market,the product is known as a _____.

List and describe the parts of Porter's five forces model and explain how it is utilized by companies.

List and describe the four types of product strategies and market-entry strategies that companies pursue.

A company's resources,capabilities,and technology are examples of _____.

What Is Marketing?

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters

The success sequence involves taking money from ___ and investing it into _ in hopes of them becoming ___.