Exam 15: Innovations: Adoption, Resistance, and Diffusion

Shine&Lime Inc. has introduced a new sponge that has an antimicrobial polymer designed to kill bacteria and germs and reduce the odors associated with wet sponges. This is best thought of as an example of a _____.

Studies indicate that the earlier someone adopts an innovation, the more prestige is associated with it.

GreenMachine, a hybrid car, is considered to be more fuel-efficient and environment friendly than a traditional gasoline-powered car. GreenMachine is an example of a(n) _____.

The _____ are the slowest group to adopt an innovation, and are considered skeptics.

In the 1980s, almost everybody owned a novelty called a Sound Boxer. This product was a musical device that played a musical note at the press of a button. The sales of this product rapidly grew and just as rapidly fell. In terms of the Product Life Cycle, the Sound Boxer was a:

Diffusion reflects the behaviors of an individual.

In the context of consumer behavior, resistance refers to:

Margaret refuses to upgrade her laptop to the latest version of the operating system because she is more comfortable with the current version. This can be considered a symbolic innovation.

Describe how high-effort and low-effort adoption decisions differ

Among factors that influence resistance, adoption, and diffusion, _____ refers to the extent to which an innovation follows established guidelines for what seems appropriate in the category.

Identify the differences between adoption and diffusion of an innovation.

Innovations are always good for society at large.

An innovation does not necessarily have to be new as long as consumers perceive it as new.

A successful innovation that has a moderately long and potentially cyclical product life cycle is known as a(n) _____.

Innovations vary in how much behavioral change they require on the part of consumers.

John is a successful attorney who refuses to adopt an electronic file system and instead keeps paper records. He fears that if something is not written down it is not permanent. In this scenario, John is considered a laggard.

Innovation can be defined as:

The _____ are more conservative, wary of progress, and rely on tradition.

One way to characterize innovations is to describe the degree of change that they create in our consumption patterns.

With a low-effort hierarchy of effects, the time between awareness of an innovation and its trial or adoption may be brief.