Exam 15: Innovations: Adoption, Resistance, and Diffusion

With low-effort hierarchy of effects, attitudes are based on:

By virtue of their experience with the innovation, innovators may:

Phoenix Inc., a XYZ manufacturing company, introduces Numberator, a scientific calculator, that comprises a special, high-quality chip. This chip helps the Numberator calculate faster than the traditional scientific calculators. In this scenario, Numberator can be considered an innovation:

New forms of dance, new types of music, new clothing styles, and new types of food would all qualify as _____.

_____ refers to the extent to which an innovation can foster new styles.

Best Light Energy has started manufacturing Lo-Po bulbs, these bulbs are stated to save 70% more energy compared tothe conventional CFL bulbs. As Lo-Po bulbs are just the modified versions of conventional CFL bulbs, they will not be considered an innovation.

Ideas cannot be described as innovations.

Which of the following is true of a diffusion curve?

The _____ is a concept that suggests that offerings go through an initial introductory period followed by periods of sales growth, maturity, and decline.

Which of the following is true of the low-effort hierarchy of effects?

Marketers classify innovations in three main ways: (1) the degree of novelty, (2) the type of benefits offered, and (3) the:

Cook Wave is one of the first microwave ovens in the market. Initially, the adoption rate of Cook Wave ovens was very slow. The adoption rate increased dramatically as consumers became more aware and knowledgeable of microwave technology and as more products compatible with microwave technology came into the market. The diffusion pattern for this product is likely to be:

The _____ are visionaries in the product category, and they admire a technologically new product for its abilities to create a revolutionary breakthrough in how things are done.

Modernity refers to the extent to which consumers in the social system have positive attitudes toward change.

Functional innovations often rely on new technology that makes a product better than existing alternatives.

Countries such as Vesmeta and Aldarnia are considered to be Fourth World countries. Products like TVs and VCRs are very new to the people who live there, even though most First World countries regard them as established products. These products are considered to be innovations in these countries now because they:

Flapbox is a new type of tablet that does not require any hardware medium for input. It offers the benefit of portability and additional functionality that desktop computers do not. Flapbox can be best classified as a(n) _____.

Which of the following is true of a continuous innovation?

Breadth of an innovation is defined as:

Ronald sees a TV advertisement for the Omega Player, a media player that plays all known file formats. Though Ronald likes the product, he decides to wait for a few months before buying it as he is not sure if the player is going to be popular in the market. In this scenario, Ronald is considered an innovator.