Question 1

Traditionally, psychographics did not measure consumer lifestyles.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following is a feminine value as defined by Geert Hofstede?

Accepted Answer

A)  Assertiveness 
B)  Success 
C)  Competition 
D)  Everyday consumption 
E)  Quality of life 
A)  Assertiveness 
B)  Success 
C)  Competition 
D)  Everyday consumption 
E)  Quality of life

Question 3

According to Futures Company's MONITOR MindBase, consumers in "I am at capacity" segment:​

Accepted Answer

A)  value creative and hedonic offerings. 
B)  are extremely busy. 
C)  do not value convenience, control, and simplification. 
D)  do not value time.​ 
E)  see themselves as trendsetters. 
A)  value creative and hedonic offerings. 
B)  are extremely busy. 
C)  do not value convenience, control, and simplification. 
D)  do not value time.​ 
E)  see themselves as trendsetters.

Question 4

According to researcher Karen Horney, _____ need power, move against others, and are outgoing, assertive, self-confident, and tough-minded.

Accepted Answer

A)  introverts 
B)  aggressive individuals 
C)  individuals in oral stage 
D)  detached individuals 
E)  allocentric consumers 
A)  introverts 
B)  aggressive individuals 
C)  individuals in oral stage 
D)  detached individuals 
E)  allocentric consumers

Question 5

Rhonda does not think automatic dishwashers are as effective as washing dishes by hand. Although her friends have dishwashers and are happy with the performance, she refuses to consider washing dishes any other way. In consumer behavior, Rhonda displays dogmatism.

Accepted Answer

A) True 
 B)False

Question 6

VALS, formerly known as Values and Lifestyles, is a psychographic tool used to create consumer segments based on consumers' resources and primary motivation.

Accepted Answer

A) True 
 B)False

Question 7

David chose a new notebook computer after thorough research. After a few weeks of purchase, he faced several issues with its performance. So, he felt embarrassed that he could not make a right decision. In this case, it can be inferred that David possesses a(n) _____.

Accepted Answer

A)  low optimal stimulation level 
B)  internal locus of control 
C)  image consistent with high self-monitoring 
D)  low need for cognition 
E)  high extroversion 
A)  low optimal stimulation level 
B)  internal locus of control 
C)  image consistent with high self-monitoring 
D)  low need for cognition 
E)  high extroversion

Question 8

Misaki Inc., an electronic goods manufacturer, has a research department that collects details about its customers and classifies them according to their values, personality, and lifestyles. This helps the department to develop marketing strategies to suit the preferences of the firm's customers. In this scenario, the research department at Misaki Inc. focuses on its customers' _____.

Accepted Answer

A)  gender 
B)  psychographics 
C)  religion 
D)  age 
E)  ethnicity 
A)  gender 
B)  psychographics 
C)  religion 
D)  age 
E)  ethnicity

Question 9

Dan is interested in mountain climbing and other adventures. He would be considered an idiocentric consumer.

Accepted Answer

A) True 
 B)False

Question 10

Consumers who pursue a unique position and experiences through the purchase, use, and disposition of goods and services display a need for uniqueness.

Accepted Answer

A) True 
 B)False

Question 11

According to VALS consumer segments, thinkers have the lowest incomes and focus on meeting basic day-to-day needs.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following statements is true of measuring values?

Accepted Answer

A)  Marketers directly assess values by using the means-end chain analysis. 
B)  Consumers' response to a values questionnaire is the most accurate way of measuring values. 
C)  The least obtrusive way to measure values is to make inferences based on a culture's milieu. 
D)  Values are often easy to measure. 
E)  Advertising is the least effective indicator of values. 
A)  Marketers directly assess values by using the means-end chain analysis. 
B)  Consumers' response to a values questionnaire is the most accurate way of measuring values. 
C)  The least obtrusive way to measure values is to make inferences based on a culture's milieu. 
D)  Values are often easy to measure. 
E)  Advertising is the least effective indicator of values.

Question 13

Allocentric consumers are those who prefer interdependence and social relationships.

Accepted Answer

A) True 
 B)False

Question 14

Explain psychoanalytic approaches to personality.

Accepted Answer

Psychoanalytic approaches to personality

Question 15

John discusses the benefits of exercising and eating a healthy diet, yet he is about 100 pounds overweight and eats junk food constantly. This is an example of how values and behavior differ.

Accepted Answer

A) True 
 B)False

Question 16

Parents who consider themselves environmentalists but still buy ecologically unfriendly disposable diapers may experience value conflict.

Accepted Answer

A) True 
 B)False

Question 17

_____ is the degree to which consumers take a disciplined approach to short-term acquisitions and are resourceful in using products and services to achieve longer-term goals.

Accepted Answer

A)  Dogmatism 
B)  Frugality 
C)  Hedonism 
D)  Ambivalence 
E)  Creativity 
A)  Dogmatism 
B)  Frugality 
C)  Hedonism 
D)  Ambivalence 
E)  Creativity

Question 18

According to VALS, formerly known as Values and Lifestyles, _____ belong to achievement-oriented segments.

Accepted Answer

A)  believers 
B)  experiencers 
C)  thinkers 
D)  survivors 
E)  strivers 
A)  believers 
B)  experiencers 
C)  thinkers 
D)  survivors 
E)  strivers

Question 19

Identify the four main value dimensions in Geert Hofstede's study along which cultures can vary.

Accepted Answer

Geert Hofstede's study on cultural dimen

Question 20

Symbolic items such as a mother's wedding gown, family mementos, and photos are important to those high in materialism.

Accepted Answer

A) True 
 B)False

Traditionally, psychographics did not measure consumer lifestyles.

Which of the following is a feminine value as defined by Geert Hofstede?

According to Futures Company's MONITOR MindBase, consumers in "I am at capacity" segment:

According to researcher Karen Horney, _____ need power, move against others, and are outgoing, assertive, self-confident, and tough-minded.

Rhonda does not think automatic dishwashers are as effective as washing dishes by hand. Although her friends have dishwashers and are happy with the performance, she refuses to consider washing dishes any other way. In consumer behavior, Rhonda displays dogmatism.

VALS, formerly known as Values and Lifestyles, is a psychographic tool used to create consumer segments based on consumers' resources and primary motivation.

David chose a new notebook computer after thorough research. After a few weeks of purchase, he faced several issues with its performance. So, he felt embarrassed that he could not make a right decision. In this case, it can be inferred that David possesses a(n) _____.

Dan is interested in mountain climbing and other adventures. He would be considered an idiocentric consumer.

Consumers who pursue a unique position and experiences through the purchase, use, and disposition of goods and services display a need for uniqueness.

According to VALS consumer segments, thinkers have the lowest incomes and focus on meeting basic day-to-day needs.

Which of the following statements is true of measuring values?

Allocentric consumers are those who prefer interdependence and social relationships.

Explain psychoanalytic approaches to personality.

John discusses the benefits of exercising and eating a healthy diet, yet he is about 100 pounds overweight and eats junk food constantly. This is an example of how values and behavior differ.

Parents who consider themselves environmentalists but still buy ecologically unfriendly disposable diapers may experience value conflict.

_____ is the degree to which consumers take a disciplined approach to short-term acquisitions and are resourceful in using products and services to achieve longer-term goals.

According to VALS, formerly known as Values and Lifestyles, _____ belong to achievement-oriented segments.

Identify the four main value dimensions in Geert Hofstede's study along which cultures can vary.

Symbolic items such as a mother's wedding gown, family mementos, and photos are important to those high in materialism.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 14: Psychographics: Values, Personality, and Lifestyles

Traditionally, psychographics did not measure consumer lifestyles.

Which of the following is a feminine value as defined by Geert Hofstede?

According to Futures Company's MONITOR MindBase, consumers in "I am at capacity" segment:​

According to researcher Karen Horney, _____ need power, move against others, and are outgoing, assertive, self-confident, and tough-minded.

Rhonda does not think automatic dishwashers are as effective as washing dishes by hand. Although her friends have dishwashers and are happy with the performance, she refuses to consider washing dishes any other way. In consumer behavior, Rhonda displays dogmatism.

VALS, formerly known as Values and Lifestyles, is a psychographic tool used to create consumer segments based on consumers' resources and primary motivation.

David chose a new notebook computer after thorough research. After a few weeks of purchase, he faced several issues with its performance. So, he felt embarrassed that he could not make a right decision. In this case, it can be inferred that David possesses a(n) _____.

Dan is interested in mountain climbing and other adventures. He would be considered an idiocentric consumer.

Consumers who pursue a unique position and experiences through the purchase, use, and disposition of goods and services display a need for uniqueness.

According to VALS consumer segments, thinkers have the lowest incomes and focus on meeting basic day-to-day needs.

Which of the following statements is true of measuring values?

Allocentric consumers are those who prefer interdependence and social relationships.

Explain psychoanalytic approaches to personality.

John discusses the benefits of exercising and eating a healthy diet, yet he is about 100 pounds overweight and eats junk food constantly. This is an example of how values and behavior differ.

Parents who consider themselves environmentalists but still buy ecologically unfriendly disposable diapers may experience value conflict.

_____ is the degree to which consumers take a disciplined approach to short-term acquisitions and are resourceful in using products and services to achieve longer-term goals.

According to VALS, formerly known as Values and Lifestyles, _____ belong to achievement-oriented segments.

Identify the four main value dimensions in Geert Hofstede's study along which cultures can vary.

Symbolic items such as a mother's wedding gown, family mementos, and photos are important to those high in materialism.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

According to Futures Company's MONITOR MindBase, consumers in "I am at capacity" segment: