Question 1

Discuss how culture, ethnicity, social class, and age influence values.

Accepted Answer

Culture, ethnicity, social class, and ag

Question 2

Discuss the characteristics of the eight consumer segments identified by VALS framework, formerly known as Values and Lifestyles.

Accepted Answer

The VALS framework, which stands for Val

Question 3

Through student transfer program, Clarke is transferred to a university in Lumeria. Clarke quickly learns the culture of the new country and adapts to it. In this case, Clarke experiences _____.

Accepted Answer

A)  acculturation 
B)  habituation 
C)  preattentive processing 
D)  subliminal perception 
E)  selective perception 
A)  acculturation 
B)  habituation 
C)  preattentive processing 
D)  subliminal perception 
E)  selective perception

Question 4

In the context of need for uniqueness, creative choice counter-conformity means:

Accepted Answer

A)  that customers tend to attribute the cause of events to the self or not the self. 
B)  losing interest in possessions that become commonplace to avoid the norm and hence reestablish distinctiveness. 
C)  choosing products and brands that do not conform to establish distinctiveness despite possible social disapproval. 
D)  ​that the consumer's choice reflects social distinctiveness yet is one that others will approve of.​ 
E)  that the consumer reinforces conventional consumption practice in a functional way. 
A)  that customers tend to attribute the cause of events to the self or not the self. 
B)  losing interest in possessions that become commonplace to avoid the norm and hence reestablish distinctiveness. 
C)  choosing products and brands that do not conform to establish distinctiveness despite possible social disapproval. 
D)  ​that the consumer's choice reflects social distinctiveness yet is one that others will approve of.​ 
E)  that the consumer reinforces conventional consumption practice in a functional way.

Question 5

_____ are enduring beliefs about abstract outcomes and behaviors that are good or bad.

Accepted Answer

A)  Offerings 
B)  Values 
C)  Symbols 
D)  Evoked sets 
E)  Marketing stimuli 
A)  Offerings 
B)  Values 
C)  Symbols 
D)  Evoked sets 
E)  Marketing stimuli

Question 6

Which of the following statements is true of assessing values through questionnaires?​

Accepted Answer

A)  In the List of Values, consumers are asked about the importance that they attach to the 19 instrumental values and 18 terminal values. 
B)  Marketers can directly assess values by using questionnaires. 
C)  The Rokeach Value Survey contains questions that are tailored according to each consumer. 
D)  The material values scale cover a range of values. 
E)  Value laddering is a questionnaire that asks consumers to identify the two most important or to rank all nine primary values by importance. 
A)  In the List of Values, consumers are asked about the importance that they attach to the 19 instrumental values and 18 terminal values. 
B)  Marketers can directly assess values by using questionnaires. 
C)  The Rokeach Value Survey contains questions that are tailored according to each consumer. 
D)  The material values scale cover a range of values. 
E)  Value laddering is a questionnaire that asks consumers to identify the two most important or to rank all nine primary values by importance.

Question 7

_____ is a tendency to be resistant to change or new ideas.

Accepted Answer

A)  Dogmatism 
B)  Locus of control 
C)  Hedonism 
D)  Pragmatism 
E)  Ambivalence 
A)  Dogmatism 
B)  Locus of control 
C)  Hedonism 
D)  Pragmatism 
E)  Ambivalence

Question 8

According to VALS, formerly known as Values and Lifestyles, _____ have the lowest incomes.

Accepted Answer

A)  makers 
B)  innovators 
C)  thinkers 
D)  survivors 
E)  strivers 
A)  makers 
B)  innovators 
C)  thinkers 
D)  survivors 
E)  strivers

Question 9

Explain the characteristics of consumers who are high in need for cognition.

Accepted Answer

Consumers who are high in need for cogni

Question 10

In the process of acculturation, consumers are more likely to adopt the values of a new culture:

Accepted Answer

A)  ​when people in the new culture do not express pride in the values that they hold. 
B)  if they view that culture as attractive and as having values similar to their own. 
C)  if they view that culture as having minimal values. 
D)  when people in the new culture are not cohesive. 
E)  ​when people in the new culture do not give nonverbal and verbal signals about their values. 
A)  ​when people in the new culture do not express pride in the values that they hold. 
B)  if they view that culture as attractive and as having values similar to their own. 
C)  if they view that culture as having minimal values. 
D)  when people in the new culture are not cohesive. 
E)  ​when people in the new culture do not give nonverbal and verbal signals about their values.

Question 11

According to psychologist Carl Jung, introverts are outgoing, sociable, and typically conventional.

Accepted Answer

A) True 
 B)False

Question 12

A national character represents only very broad generalizations about a particular country.

Accepted Answer

A) True 
 B)False

Question 13

According to consumer segments identified by VALS, formerly known as Values and Lifestyles, strivers have the highest discretionary income, value self-sufficiency, and family.

Accepted Answer

A) True 
 B)False

Question 14

According to Geert Hofstede's study, _____ is the extent to which a culture prefers structured to unstructured situations.

Accepted Answer

A)  value conflict 
B)  power distance 
C)  masculinity 
D)  uncertainty avoidance 
E)  individualism 
A)  value conflict 
B)  power distance 
C)  masculinity 
D)  uncertainty avoidance 
E)  individualism

Question 15

Explain the concept of personality.

Accepted Answer

Personality refers to the unique and rel

Question 16

Explain how hedonism characterizes consumption in Western societies.

Accepted Answer

Hedonism characterizes consumption in We

Question 17

_____ propose that personality is composed of a set of characteristics that describe and differentiate individuals.

Accepted Answer

A)  Materialistic people 
B)  People with an external locus of control 
C)  Trait theorists 
D)  Allocentric consumers 
E)  Low self-monitors 
A)  Materialistic people 
B)  People with an external locus of control 
C)  Trait theorists 
D)  Allocentric consumers 
E)  Low self-monitors

Question 18

Describe values and how they constitute a value system.

Accepted Answer

Values are the principles, standards, or

Question 19

Which of the following statements is true of high self-monitors?

Accepted Answer

A)  They respond to advertising appeals in a similar way as low self-monitors. 
B)  They are generally more responsive than low self-monitors to ads that make a quality claim. 
C)  They are guided more by their own preferences and desires than low self-monitors. 
D)  They are not as influenced by normative expectations as low self-monitors.​ 
E)  They are more responsive than low self-monitors to image-oriented ads. 
A)  They respond to advertising appeals in a similar way as low self-monitors. 
B)  They are generally more responsive than low self-monitors to ads that make a quality claim. 
C)  They are guided more by their own preferences and desires than low self-monitors. 
D)  They are not as influenced by normative expectations as low self-monitors.​ 
E)  They are more responsive than low self-monitors to image-oriented ads.

Question 20

FlyBeyond Airlines offers its flyers abundant legroom, gourmet meals, and a large selection of videos on individual screens. In this scenario, FlyBeyond Airlines appeals to _____ of its customers.

Accepted Answer

A)  symbolism 
B)  hedonism 
C)  ambivalence 
D)  utilitarianism 
E)  internal locus of control 
A)  symbolism 
B)  hedonism 
C)  ambivalence 
D)  utilitarianism 
E)  internal locus of control

Discuss how culture, ethnicity, social class, and age influence values.

Discuss the characteristics of the eight consumer segments identified by VALS framework, formerly known as Values and Lifestyles.

Through student transfer program, Clarke is transferred to a university in Lumeria. Clarke quickly learns the culture of the new country and adapts to it. In this case, Clarke experiences _____.

In the context of need for uniqueness, creative choice counter-conformity means:

_____ are enduring beliefs about abstract outcomes and behaviors that are good or bad.

Which of the following statements is true of assessing values through questionnaires?

_____ is a tendency to be resistant to change or new ideas.

According to VALS, formerly known as Values and Lifestyles, _____ have the lowest incomes.

Explain the characteristics of consumers who are high in need for cognition.

In the process of acculturation, consumers are more likely to adopt the values of a new culture:

According to psychologist Carl Jung, introverts are outgoing, sociable, and typically conventional.

A national character represents only very broad generalizations about a particular country.

According to consumer segments identified by VALS, formerly known as Values and Lifestyles, strivers have the highest discretionary income, value self-sufficiency, and family.

According to Geert Hofstede's study, _____ is the extent to which a culture prefers structured to unstructured situations.

Explain the concept of personality.

Explain how hedonism characterizes consumption in Western societies.

_____ propose that personality is composed of a set of characteristics that describe and differentiate individuals.

Describe values and how they constitute a value system.

Which of the following statements is true of high self-monitors?

FlyBeyond Airlines offers its flyers abundant legroom, gourmet meals, and a large selection of videos on individual screens. In this scenario, FlyBeyond Airlines appeals to _____ of its customers.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 14: Psychographics: Values, Personality, and Lifestyles

Discuss how culture, ethnicity, social class, and age influence values.

Discuss the characteristics of the eight consumer segments identified by VALS framework, formerly known as Values and Lifestyles.

Through student transfer program, Clarke is transferred to a university in Lumeria. Clarke quickly learns the culture of the new country and adapts to it. In this case, Clarke experiences _____.

In the context of need for uniqueness, creative choice counter-conformity means:

_____ are enduring beliefs about abstract outcomes and behaviors that are good or bad.

Which of the following statements is true of assessing values through questionnaires?​

_____ is a tendency to be resistant to change or new ideas.

According to VALS, formerly known as Values and Lifestyles, _____ have the lowest incomes.

Explain the characteristics of consumers who are high in need for cognition.

In the process of acculturation, consumers are more likely to adopt the values of a new culture:

According to psychologist Carl Jung, introverts are outgoing, sociable, and typically conventional.

A national character represents only very broad generalizations about a particular country.

According to consumer segments identified by VALS, formerly known as Values and Lifestyles, strivers have the highest discretionary income, value self-sufficiency, and family.

According to Geert Hofstede's study, _____ is the extent to which a culture prefers structured to unstructured situations.

Explain the concept of personality.

Explain how hedonism characterizes consumption in Western societies.

_____ propose that personality is composed of a set of characteristics that describe and differentiate individuals.

Describe values and how they constitute a value system.

Which of the following statements is true of high self-monitors?

FlyBeyond Airlines offers its flyers abundant legroom, gourmet meals, and a large selection of videos on individual screens. In this scenario, FlyBeyond Airlines appeals to _____ of its customers.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Which of the following statements is true of assessing values through questionnaires?