Question 1

Unstructured,informal research that is undertaken to gain background information about the general nature of the research problem is called causal research.

Accepted Answer

A) True 
 B)False

Question 2

Wrongfully gaining respondent cooperation to reduce costs;misrepresenting sampling methods;using information obtained for a client in another research project;and over- or underestimating data collection costs would be questionable ethical practices.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following concerns internal validity?

Accepted Answer

A) The extent to which the change in the dependent variable was actually due to the independent variable 
B) The measurement of extraneous variables that is internal to the experimental setting itself 
C) The extent that the observed relationship between the independent variable and the dependent variable is generalizable to the real world 
D) The representativeness of the sample test units 
A) The extent to which the change in the dependent variable was actually due to the independent variable 
B) The measurement of extraneous variables that is internal to the experimental setting itself 
C) The extent that the observed relationship between the independent variable and the dependent variable is generalizable to the real world 
D) The representativeness of the sample test units

Question 4

Research design should be:

Accepted Answer

A) Selected after thoroughly considering the problem and research objectives. 
B) Formulated after data analysis. 
C) The first consideration in a research project. 
D) Selected during the initial meeting with a client. 
A) Selected after thoroughly considering the problem and research objectives. 
B) Formulated after data analysis. 
C) The first consideration in a research project. 
D) Selected during the initial meeting with a client.

Question 5

Identification of the most useful data sources is another important step to social media data analysis.

Accepted Answer

A) True 
 B)False

Question 6

Discuss causal research and why studies of the"if-then"variety are considered to be causal studies.

Accepted Answer

Comments might include a statement that

Question 7

What types of studies do descriptive research studies include?

Accepted Answer

A) Studies that specify the causality in the problem 
B) Studies that need answers to who,what,when,where,and how questions 
C) Studies that describe previous findings in similar problems 
D) Studies that answer who,what,when,where,how,and why questions 
A) Studies that specify the causality in the problem 
B) Studies that need answers to who,what,when,where,and how questions 
C) Studies that describe previous findings in similar problems 
D) Studies that answer who,what,when,where,how,and why questions

Question 8

________ designs are used to test hypotheses or measure the reaction of one variable to a change in another variable.

Accepted Answer

A) More informal 
B) More formal 
C) More expensive 
D) Less expensive 
A) More informal 
B) More formal 
C) More expensive 
D) Less expensive

Question 9

When the ratio of negative to positive comments on social media about the new Diet Pepsi was worse than is usually found with new products,PepsiCo conducted causal research to understand their consumers' behavior.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following does NOT represent an advantage of test marketing?

Accepted Answer

A) Test product acceptability 
B) Test marketing mix variable in a field setting 
C) Assists with sales forecasting 
D) Competition can run a simultaneous field test 
A) Test product acceptability 
B) Test marketing mix variable in a field setting 
C) Assists with sales forecasting 
D) Competition can run a simultaneous field test

Question 11

The alternative term for continuous panels is omnibus panels.

Accepted Answer

A) True 
 B)False

Question 12

A small family-owned jeweler experiences more than a 20 percent decline in sales.The owners do not know what the problem is.The research design they should use is:

Accepted Answer

A) Causal. 
B) Explanatory. 
C) Exploratory. 
D) Descriptive. 
A) Causal. 
B) Explanatory. 
C) Exploratory. 
D) Descriptive.

Question 13

Descriptive research is undertaken to collect data to examine the characteristics of consumers and/or markets.Discuss the fundamental types of questions addressed by descriptive research and the different types of descriptive research.

Accepted Answer

Descriptive research is undertaken to de

Question 14

A researcher has no legal or ethical issues or obligation to notify a client when designing a study in which data are collected for multiple clients.

Accepted Answer

A) True 
 B)False

Question 15

A field experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting.

Accepted Answer

A) True 
 B)False

Question 16

Once a researcher knows the basic research design,a series of advance decisions may or may not be made to form a framework for the development of the research project.

Accepted Answer

A) True 
 B)False

Question 17

The process that provides procedures for devising an experimental setting-such that a change in a dependent variable may be attributed solely to the change in the independent variable-is called experimental design.

Accepted Answer

A) True 
 B)False

Question 18

Determining the sales potential for a new product or service is the only use of test markets.

Accepted Answer

A) True 
 B)False

Question 19

A procedure for ensuring that ________ is experimental design.

Accepted Answer

A) any and all effects on all experimental values are measured 
B) the change in the dependent variable may be solely attributed to the change in the extraneous variable 
C) the change in the independent variable may be solely attributed to the change in the complex variable 
D) the change in the dependent variable may be solely attributed to the change in the independent variable 
A) any and all effects on all experimental values are measured 
B) the change in the dependent variable may be solely attributed to the change in the extraneous variable 
C) the change in the independent variable may be solely attributed to the change in the complex variable 
D) the change in the dependent variable may be solely attributed to the change in the independent variable

Question 20

The less we know about a market or subject,the more likely it is that a researcher should use:

Accepted Answer

A) Causal research. 
B) Descriptive research. 
C) Exploratory research. 
D) Formal research. 
A) Causal research. 
B) Descriptive research. 
C) Exploratory research. 
D) Formal research.

Unstructured,informal research that is undertaken to gain background information about the general nature of the research problem is called causal research.

Wrongfully gaining respondent cooperation to reduce costs;misrepresenting sampling methods;using information obtained for a client in another research project;and over- or underestimating data collection costs would be questionable ethical practices.

Which of the following concerns internal validity?

Research design should be:

Identification of the most useful data sources is another important step to social media data analysis.

Discuss causal research and why studies of the"if-then"variety are considered to be causal studies.

What types of studies do descriptive research studies include?

________ designs are used to test hypotheses or measure the reaction of one variable to a change in another variable.

When the ratio of negative to positive comments on social media about the new Diet Pepsi was worse than is usually found with new products,PepsiCo conducted causal research to understand their consumers' behavior.

Which of the following does NOT represent an advantage of test marketing?

The alternative term for continuous panels is omnibus panels.

A small family-owned jeweler experiences more than a 20 percent decline in sales.The owners do not know what the problem is.The research design they should use is:

Descriptive research is undertaken to collect data to examine the characteristics of consumers and/or markets.Discuss the fundamental types of questions addressed by descriptive research and the different types of descriptive research.

A researcher has no legal or ethical issues or obligation to notify a client when designing a study in which data are collected for multiple clients.

A field experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting.

Once a researcher knows the basic research design,a series of advance decisions may or may not be made to form a framework for the development of the research project.

The process that provides procedures for devising an experimental setting-such that a change in a dependent variable may be attributed solely to the change in the independent variable-is called experimental design.

Determining the sales potential for a new product or service is the only use of test markets.

A procedure for ensuring that ________ is experimental design.

The less we know about a market or subject,the more likely it is that a researcher should use:

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters

Exam 4: Research Design

Unstructured,informal research that is undertaken to gain background information about the general nature of the research problem is called causal research.

Wrongfully gaining respondent cooperation to reduce costs;misrepresenting sampling methods;using information obtained for a client in another research project;and over- or underestimating data collection costs would be questionable ethical practices.

Which of the following concerns internal validity?

Research design should be:

Identification of the most useful data sources is another important step to social media data analysis.

Discuss causal research and why studies of the"if-then"variety are considered to be causal studies.

What types of studies do descriptive research studies include?

________ designs are used to test hypotheses or measure the reaction of one variable to a change in another variable.

When the ratio of negative to positive comments on social media about the new Diet Pepsi was worse than is usually found with new products,PepsiCo conducted causal research to understand their consumers' behavior.

Which of the following does NOT represent an advantage of test marketing?

The alternative term for continuous panels is omnibus panels.

A small family-owned jeweler experiences more than a 20 percent decline in sales.The owners do not know what the problem is.The research design they should use is:

Descriptive research is undertaken to collect data to examine the characteristics of consumers and/or markets.Discuss the fundamental types of questions addressed by descriptive research and the different types of descriptive research.

A researcher has no legal or ethical issues or obligation to notify a client when designing a study in which data are collected for multiple clients.

A field experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting.

Once a researcher knows the basic research design,a series of advance decisions may or may not be made to form a framework for the development of the research project.

The process that provides procedures for devising an experimental setting-such that a change in a dependent variable may be attributed solely to the change in the independent variable-is called experimental design.

Determining the sales potential for a new product or service is the only use of test markets.

A procedure for ensuring that ________ is experimental design.

The less we know about a market or subject,the more likely it is that a researcher should use:

Introduction to Marketing Research

The Marketing Research Industry

The Marketing Research Process & Defining the Problem and Research Objectives

Secondary Data & Packaged Information

Utilizing Exploratory and Qualitative Research Techniques

Evaluating Survey Data Collection Methods

Understanding Measurement, Developing Questions, and Designing the Questionnaire

Selecting the Sample

Determining the Size of a Sample

Dealing with Fieldwork and Data Quality

Using Basic Descriptive Analysis Performing Population Estimates and Testing Hypotheses

Using Basic Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses

Making Use of Associations Tests

Understanding Regression Analysis Basics

Writing the Research Report

Filters