Exam 4: Research Design

Tracking studies are studies that involve the monitoring of the same variables of interest,such as market share or unit sales,over time.These types of studies are an example of:

In the marketing research industry,ethical issues may arise in the potential for researchers to take advantage of clients in the research design process including recommending a costlier design than needed.

Competitors get the opportunity to examine product prototypes and to see the planned marketing strategy for the new product via the test market.

When not much is known about the problem or the research objective,it is best to use descriptive research design.

By providing access to the unfettered opinions of consumers,________ offer an instant way to gain background information for a problem,to define terms,to clarify problems and hypotheses,and to establish research priorities.

Laboratory experiments allow the researcher to control the effects of extraneous variables,which is the primary advantage of laboratory experiments.

________ is flexible in that it allows the researcher to investigate whatever sources he or she identifies and to the extent he or she feels is necessary to gain an understanding of the problem at hand.

A variable that exerts influence on the dependent variable but is not an independent variable is a(n):

Secondary information is widespread and readily available;analyzing secondary data is almost always an important part of a marketing research project.

Knowledge of research design is important in developing an appropriate study to approach a problem or opportunity.

Social media websites are a powerful source for what types of data?

One of the major advantages to test marketing is the relative inexpensiveness since cost is usually spread over several cities.

Causal research should only be used when a fair amount is known about the problem and when looking for causal relationships among variables associated with the problem or research objectives.

Exploratory research does not allow the researcher to investigate whatever sources he or she identifies to gain an understanding of the problem at hand.

Laboratory experiments are desirable when the intent of the experiment is to achieve high levels of internal validity.

Executives often use trade journals and industry publications as sources of information for innovation,trends,and news about customers,potential customers,competitors,and more.This is form of:

Test marketing allows for the most accurate method of forecasting future sales,and it allows firms the opportunity to pretest marketing-mix variables.

Brand-switching studies can be invaluable to brand managers because ________ that show changes in market shares between several brands can be misleading.

Sales,market share,customer satisfaction,sales force turnover,time spent on site,and unique net profits are examples of:

Discuss at least three of the six primary areas of potential ethical issues that may arise in the potential for researchers to take advantage of clients in the research design process.