Question 1

Give an account of integrated logistics management and the different ways of achieving it.

Accepted Answer

The concept of integrated logistics mana

Question 2

Historically,conventional distribution channels have provided channel leadership and have the power to assign roles and manage conflict.

Accepted Answer

A) True 
 B)False

Question 3

From the economic system's point of view,the role of marketing intermediaries is to ________.

Accepted Answer

A) facilitate the production of products without direct customer feedback 
B) help the company develop a direct channel selling system 
C) buy small quantities of products from producers and break them down into narrow assortments for customers 
D) create a streamlined distribution channel between the company and its suppliers 
E) transform the assortments of products made by producers into the assortments wanted by consumers 
A) facilitate the production of products without direct customer feedback 
B) help the company develop a direct channel selling system 
C) buy small quantities of products from producers and break them down into narrow assortments for customers 
D) create a streamlined distribution channel between the company and its suppliers 
E) transform the assortments of products made by producers into the assortments wanted by consumers

Question 4

Disintermediation occurs when product or service producers cut out intermediaries and go directly to final buyers.

Accepted Answer

A) True 
 B)False

Question 5

TruMart,a leading retail chain store,has decided to open an eatery inside its huge stores.MeatMe,a popular burger joint,has decided to partner with TruMart in this endeavor.MeatMe plans to open an express version of MeatMe eatery inside TruMart.The MeatMe chain of restaurants also has a deal with the Westmen Cola Company to serve only Westmen soft drinks at their outlets.This arrangement would mutually help all three companies.What kind of marketing strategy has MeatMe adopted with the Westmen Cola Company?

Accepted Answer

A) horizontal price fixing 
B) disintermediation 
C) exclusive dealing 
D) selective distribution 
E) horizontal merger 
A) horizontal price fixing 
B) disintermediation 
C) exclusive dealing 
D) selective distribution 
E) horizontal merger

Question 6

Mintel Agros provides raw materials in the form of agricultural products to the Kiltmark Food Company.Kiltmark produces flour-based edible products,which it distributes to a wholesale company called Krackstar Trading.Krackstar Trading then sells Kiltmark products to the discount retailers,Stroos.Stroos then sells it to consumers.Which of the following is considered a marketing intermediary in these transactions?

Accepted Answer

A) Kiltmark Food Company 
B) only Stroos 
C) only Krackstar Trading 
D) both Krackstar Trading and Stroos 
E) Mintel Agros 
A) Kiltmark Food Company 
B) only Stroos 
C) only Krackstar Trading 
D) both Krackstar Trading and Stroos 
E) Mintel Agros

Question 7

TentaCola is a leading soft drink manufacturer with franchises all around the world.It creates franchises by licensing its trademark cola syrup to a bottling company in a given geographical area.The bottlers then bottle the drink and sell the finished product to retailers.Which of the following types of franchises does TentaCola follow?

Accepted Answer

A) manufacturer-sponsored wholesaler franchise system 
B) manufacturer-sponsored reseller franchise system 
C) manufacturer-sponsored retailer franchise system 
D) manufacturer-sponsored service firm franchise system 
E) service-firm-sponsored retailer franchise system 
A) manufacturer-sponsored wholesaler franchise system 
B) manufacturer-sponsored reseller franchise system 
C) manufacturer-sponsored retailer franchise system 
D) manufacturer-sponsored service firm franchise system 
E) service-firm-sponsored retailer franchise system

Question 8

Which of the following creates the shortest distribution channel between the producer and the customer?

Accepted Answer

A) retailer channels 
B) indirect marketing channels 
C) reseller channels 
D) direct marketing channels 
E) wholesaler channels 
A) retailer channels 
B) indirect marketing channels 
C) reseller channels 
D) direct marketing channels 
E) wholesaler channels

Question 9

Which of the following is a difference between storage warehouses and distribution centers?

Accepted Answer

A) storage warehouses are only used to store agricultural products, while distribution centers are for nonagricultural products 
B) storage warehouses are used for storing for moderate to long periods, while distribution centers are used for a shorter time before the product is moved 
C) storage warehouses are always owned by the producer, while distribution centers are rented 
D) storage warehouses are used to store products for a short period before it is moved, while distribution centers hold products for long periods 
E) storage warehouses are exclusively used by government agencies, while distribution centers are exclusively used by private businesses 
A) storage warehouses are only used to store agricultural products, while distribution centers are for nonagricultural products 
B) storage warehouses are used for storing for moderate to long periods, while distribution centers are used for a shorter time before the product is moved 
C) storage warehouses are always owned by the producer, while distribution centers are rented 
D) storage warehouses are used to store products for a short period before it is moved, while distribution centers hold products for long periods 
E) storage warehouses are exclusively used by government agencies, while distribution centers are exclusively used by private businesses

Question 10

Kevin Pinker is a freelance computer programmer who writes computer algorithms for SoftStars.SoftStars uses these algorithms to make specific softwares based on online market research.SoftStars' programs are then sold to the online retailer,Abundon,which then sells it to consumers and businesses.Which of the following is a marketing intermediary in this chain?

Accepted Answer

A) only SoftStars 
B) both Abundon and SoftStars 
C) both Kevin Pinker and SoftStars 
D) only Abundon 
E) only Kevin Pinker and Abundon 
A) only SoftStars 
B) both Abundon and SoftStars 
C) both Kevin Pinker and SoftStars 
D) only Abundon 
E) only Kevin Pinker and Abundon

Question 11

Which of the following types of intermodal transportation is the most cost-effective?

Accepted Answer

A) trainship 
B) fishyback 
C) piggyback 
D) airtruck 
E) autorack 
A) trainship 
B) fishyback 
C) piggyback 
D) airtruck 
E) autorack

Question 12

Orion Steels is the chief provider of metals to the Accline Car Company.The Accline Car Company has two models of vehicles-one for commercial and ordinary consumers,and another providing public transport under a contract with the government.The Accline Car Company has designated dealers to sell their commercial cars to consumers,while public transport vehicles are sold directly to the government.In such a distribution channel,which of the following would be considered a vertical conflict?

Accepted Answer

A) conflicts between Orion Steels and the Accline Car Company 
B) conflicts between Orion Steels and Accline dealers 
C) conflicts between two Accline consumer car dealers 
D) conflicts between sellers of the consumer cars and sellers of the public transport vehicles 
E) conflicts between the Accline Car Company and its dealers 
A) conflicts between Orion Steels and the Accline Car Company 
B) conflicts between Orion Steels and Accline dealers 
C) conflicts between two Accline consumer car dealers 
D) conflicts between sellers of the consumer cars and sellers of the public transport vehicles 
E) conflicts between the Accline Car Company and its dealers

Question 13

In which of the following does the producer have maximum control over the way its products are sold?

Accepted Answer

A) horizontal marketing system 
B) direct marketing channel 
C) administered marketing system 
D) contractual marketing system 
E) corporate marketing channel 
A) horizontal marketing system 
B) direct marketing channel 
C) administered marketing system 
D) contractual marketing system 
E) corporate marketing channel

Question 14

Which of the following is an example of reverse distribution in a supply chain?

Accepted Answer

A) products moved between intermediaries before reaching the customer 
B) products moved directly from producer to customer 
C) products moved to the factory by suppliers 
D) products moved from the factory to resellers 
E) products that are to be disposed upon being returned by resellers 
A) products moved between intermediaries before reaching the customer 
B) products moved directly from producer to customer 
C) products moved to the factory by suppliers 
D) products moved from the factory to resellers 
E) products that are to be disposed upon being returned by resellers

Question 15

A channel conflict between a manufacturer and a retailer would be considered a vertical conflict.

Accepted Answer

A) True 
 B)False

Question 16

TruMart,a leading retail chain store,has decided to open an eatery inside its huge stores.MeatMe,a popular burger joint,has decided to partner with TruMart in this endeavor.MeatMe plans to open an express version of MeatMe eatery inside TruMart.The MeatMe chain of restaurants also has a deal with the Westmen Cola Company to serve only Westmen soft drinks at their outlets.This arrangement would mutually help all three companies.What kind of marketing system is being followed in this arrangement?

Accepted Answer

A) administered vertical marketing system 
B) horizontal marketing system 
C) direct marketing system 
D) contractual vertical marketing system 
E) corporate vertical marketing system 
A) administered vertical marketing system 
B) horizontal marketing system 
C) direct marketing system 
D) contractual vertical marketing system 
E) corporate vertical marketing system

Question 17

Which of the following is true of an exclusive dealing between a producer and a dealer?

Accepted Answer

A) It prohibits producers from selling outside the dealer's territory. 
B) It prevents the producer from using any other dealer to sell their products regardless of geographical area. 
C) It gives the producer's products more shelf power compared to the competitor's product being sold by the dealer. 
D) It is an outlawed practice of marketing. 
E) It does not allow other producers to sell to that dealer. 
A) It prohibits producers from selling outside the dealer's territory. 
B) It prevents the producer from using any other dealer to sell their products regardless of geographical area. 
C) It gives the producer's products more shelf power compared to the competitor's product being sold by the dealer. 
D) It is an outlawed practice of marketing. 
E) It does not allow other producers to sell to that dealer.

Question 18

A producer agreeing not to sell to other dealers in a given area is an example of exclusive dealing.

Accepted Answer

A) True 
 B)False

Question 19

Inbound distribution of products are not included in marketing logistics.

Accepted Answer

A) True 
 B)False

Question 20

A vertical marketing system is one in which the producer is always the dominant member of the channel.

Accepted Answer

A) True 
 B)False

Give an account of integrated logistics management and the different ways of achieving it.

Historically,conventional distribution channels have provided channel leadership and have the power to assign roles and manage conflict.

From the economic system's point of view,the role of marketing intermediaries is to ________.

Disintermediation occurs when product or service producers cut out intermediaries and go directly to final buyers.

Which of the following creates the shortest distribution channel between the producer and the customer?

Which of the following is a difference between storage warehouses and distribution centers?

Which of the following types of intermodal transportation is the most cost-effective?

In which of the following does the producer have maximum control over the way its products are sold?

Which of the following is an example of reverse distribution in a supply chain?

A channel conflict between a manufacturer and a retailer would be considered a vertical conflict.

Which of the following is true of an exclusive dealing between a producer and a dealer?

A producer agreeing not to sell to other dealers in a given area is an example of exclusive dealing.

Inbound distribution of products are not included in marketing logistics.

A vertical marketing system is one in which the producer is always the dominant member of the channel.

Marketing Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Product,Services,and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Retailing and Wholesaling

Communicating Customer Value

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

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Exam 10: Marketing Channels Delivering Customer Value

Give an account of integrated logistics management and the different ways of achieving it.

Historically,conventional distribution channels have provided channel leadership and have the power to assign roles and manage conflict.

From the economic system's point of view,the role of marketing intermediaries is to ________.

Disintermediation occurs when product or service producers cut out intermediaries and go directly to final buyers.

Which of the following creates the shortest distribution channel between the producer and the customer?

Which of the following is a difference between storage warehouses and distribution centers?

Which of the following types of intermodal transportation is the most cost-effective?

In which of the following does the producer have maximum control over the way its products are sold?

Which of the following is an example of reverse distribution in a supply chain?

A channel conflict between a manufacturer and a retailer would be considered a vertical conflict.

Which of the following is true of an exclusive dealing between a producer and a dealer?

A producer agreeing not to sell to other dealers in a given area is an example of exclusive dealing.

Inbound distribution of products are not included in marketing logistics.

A vertical marketing system is one in which the producer is always the dominant member of the channel.

Marketing Creating and Capturing Customer Value

Company and Marketing Strategy: Partnering to Build Customer Relationships

Analyzing the Marketing Environment

Managing Marketing Information to Gain Customer Insights

Understanding Consumer and Business Buyer Behavior

Customer-Driven Marketing Strategy: Creating Value for Target Customers

Product,Services,and Brands: Building Customer Value

Developing New Products and Managing the Product Life Cycle

Pricing: Understanding and Capturing Customer Value

Retailing and Wholesaling

Communicating Customer Value

Personal Selling and Sales Promotion

Direct and Online Marketing: Building Direct Customer Relationships

The Global Marketplace

Sustainable Marketing: Social Responsibility and Ethics

Filters