Exam 10: Marketing Channels Delivering Customer Value

The Rooster's Car Company has three lines of cars: high-end security cars made for government agencies,commercial cars for consumers and individuals,and professional racing cars.The high-end security cars are sold directly to the government by the company.The consumer cars are sold using dedicated dealers who only sell Rooster's lines at their outlets.Rooster's also makes professional racing cars for a racing team.This is achieved by collaborating with Vivelli Tires,an innovative and renowned tire manufacturer.Rooster's provides the engine and body,while Vivelli provides the tires and its expertise on the racing industry.What kind of marketing strategy has Rooster's adopted with its consumer car dealers?

________ distribution gives producers good market coverage with more control and less cost than does intensive distribution.

A ________ is made up of the company,suppliers,distributors,and,ultimately,customers who "partner" with each other to improve the performance of the entire system.

An independent logistics provider that performs all of the functions required to get a client's product to market is known as a third-party logistics (3PL)provider.

Which of the following is an example of a firm practicing direct marketing for selling its products?

The franchise model of business is an example of a corporate VMS.

What is a contractual vertical marketing system? Give an example of a type of business that works as a contractual VMS.

________ distribution is a product distribution strategy that involves stocking the products in as many outlets as possible.

What are the different functions of the members of a marketing channel?

________ is a method of marketing whereby the producer only ties up with a dealer if the dealer takes some or all of its range of products.

The Pinewire Company is a renowned electronics company that usually sells its products like laptops,phones,and MP3 players,through dedicated dealers.However,Sonic Shack,an audio equipment retailer,signs an agreement with Pinewire which gives Sonic permission to sell the products provided that Pinewire products get superior display,shelf space,and promotion compared to their competing products.The agreement also requires that Sonic sell other non-audio Pinewire products at its store.Which of the following types of marketing strategies is Sonic adopting when accepting to sell non-audio products of Pinewire?

Draw a contrast between a conventional marketing channel and a vertical marketing system.

Intensive distribution occurs when only one intermediary is used by the producer to sell its products.

How can the company forge a strong partner relationship management with its channel members?

________ are a set of interdependent organizations that help make the product or service of the company available for use or consumption by the consumer or business user.

Full-line forcing has been outlawed under the Clayton Act of 1914.

Which of the following types of marketing systems does a franchise organization follow?

________ is the combining of two or more modes of transportation to move products.

What is disintermediation? Explain with an example how it proved advantageous to a firm.

Give an account of the three types of franchises with examples.