Exam 6: Speaker Credibility Anethics

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Character represents the speaker’s expertise and ability.

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Audiences determine whether you are credible; you determine whether you are ethical.

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A speaker may be highly credible with some audience member yet be judged as unethical by other audience members.

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The concept of immediacy refers to positive audience perceptions of the speaker.

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Speakers should try to fake charisma and immediacy to enhance their credibility.

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Which of the following situations is most likely to be considered unethical?

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Time constraints should never be used as an excuse to withhold important information.

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An ethical speaker never has a private purpose.

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The three major components of speaker credibility are character, competence, and caring.

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A dynamic performance should not be used to distract the audience from the truth.

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You can help enhance your credibility as speaker by

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Ethics is the study and practice of what is good, right and virtuous.

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In the Rhetoric, Plato wrote, “The character [ethos] of the speaker is a cause of persuasion when the speech is so uttered as to make him worthy of belief. ... His character [ethos] is the most potent of all the means to persuasion.”

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Ethical audiences allow a speaker to be heard even when they disagree with the speaker’s view.

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Ethos is a stable characteristic—a speaker who has high ethos with one audience will have high ethos with all audiences.

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A politician tells one audience that she is in favor of lowering taxes and then tells another audience that increasing tax revenues will be used to pay for more police patrols in their neighborhood. What kind of unethical decision has she made?

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Caring speakers communicate that they have listeners’ interests at heart and are considerate of their audience.

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Verbal immediacy is associated with self-disclosure by using personal pronouns such as “I,” “my,” and “me.”

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Identifying and appropriately revealing your achievements, experiences, skills, and traits with an audience can contribute to your credibility.

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The three major components of speaker credibility are character, charisma, and confidence.

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