Exam 5: Entrepreneurial Marketing

A positioning statement has which of the following:

What are the "4 P's" of marketing, and which activities define them?

The core product is______, while the augmented product collection of offerings are peripherally related to it.

Guerrilla tactics have become increasingly difficult to execute in recent years, because corporate marketing executives are now employing non-traditional tactics as well and have much larger budgets at their disposal.

Targeting is essentially a linear process that is completed at the beginning of strategy formulation and is not repeated in the start-up phase.

Brand equity is always a positive influence for your company.

Entrepreneurs frequently stumble in their marketing, because of personal biases and beliefs.

Price promotions are short term and use regular price levels as a base from which to discount.

Explain how your marketing listening system and market segmentation are intertwined.

The entrepreneur's decision on how to segment a market is critical because___.

Intuition-based decision making should always supersede other methods in planning a marketing campaign for an entrepreneurial startup.