Exam 17: Business Analytics

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Splitting of a node might be followed by pruning if necessary in a classification tree.

(True/False)
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SCENARIO 17-3 The tree diagram below shows the results of the classification tree model that has been constructed to predict the probability of a cable company's customers who will switch ("Yes" or "No")into its bundled program offering based on the price ($30,$40,$50,$60)and whether the customer spends more than 5 hours a day watching TV ("Yes" or "No")using the data set of 100 customers collected from a survey. SCENARIO 17-3 The tree diagram below shows the results of the classification tree model that has been constructed to predict the probability of a cable company's customers who will switch (Yes or No)into its bundled program offering based on the price ($30,$40,$50,$60)and whether the customer spends more than 5 hours a day watching TV (Yes or No)using the data set of 100 customers collected from a survey.      -Referring to Scenario 17-3,the first split occurs at what price? SCENARIO 17-3 The tree diagram below shows the results of the classification tree model that has been constructed to predict the probability of a cable company's customers who will switch (Yes or No)into its bundled program offering based on the price ($30,$40,$50,$60)and whether the customer spends more than 5 hours a day watching TV (Yes or No)using the data set of 100 customers collected from a survey.      -Referring to Scenario 17-3,the first split occurs at what price? -Referring to Scenario 17-3,the first split occurs at what price?

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SCENARIO 17-2 The treemap below shows the amounts (size)measured in billions of US dollars and percentage changes from prior year (color)of business-to-consumer ecommerce sales last year for North America,Asia Pacific,Western Europe,Central & Eastern Europe,Latin America,and Middle East & Africa. SCENARIO 17-2 The treemap below shows the amounts (size)measured in billions of US dollars and percentage changes from prior year (color)of business-to-consumer ecommerce sales last year for North America,Asia Pacific,Western Europe,Central & Eastern Europe,Latin America,and Middle East & Africa.    -Referring to Scenario 17-2,the North America region has the fastest growth in business-to-consumer ecommerce sales last year. -Referring to Scenario 17-2,the North America region has the fastest growth in business-to-consumer ecommerce sales last year.

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SCENARIO 17-1 The table below contains the sparklines for the rates of return (in percentage)for three different stocks from 2007 to 2013. SCENARIO 17-1 The table below contains the sparklines for the rates of return (in percentage)for three different stocks from 2007 to 2013.   -Referring to Scenario 17-1,the sparklines enable you to conclude that the rates of return of the stock market in general are volatile from 2007 to 2013. -Referring to Scenario 17-1,the sparklines enable you to conclude that the rates of return of the stock market in general are volatile from 2007 to 2013.

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Neural networks use the validating data to uncover a model and then the training data to see if the model can make the correct prediction or classification.

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Dashboards may contain all but which of the following?

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Data mining is used mostly in the mining industry.

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SCENARIO 17-4 The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars)based on data collected in different cities on the expenditure (at $25,$30,$35,$40,$45,$50,$55,$60,$65 or $70 thousand)spent on TV advertising and the number of times (10,15,20,25,30 or 35)a day the advertisement appear on TV. SCENARIO 17-4 The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars)based on data collected in different cities on the expenditure (at $25,$30,$35,$40,$45,$50,$55,$60,$65 or $70 thousand)spent on TV advertising and the number of times (10,15,20,25,30 or 35)a day the advertisement appear on TV.    -Referring to Scenario 17-4,what percentage of the variation in weekend box office revenue can be explained by the amount spent on TV advertising and the number of times a day the advertisement appear on TV? -Referring to Scenario 17-4,what percentage of the variation in weekend box office revenue can be explained by the amount spent on TV advertising and the number of times a day the advertisement appear on TV?

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Splitting is always followed by pruning in a classification tree.

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Average linkage can be used to measure the distance between clusters in cluster analysis.

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The Akaike information criteria (AIC)or the corrected Akaike information criteria (AICc)is a measure of the probability that can be attributed to the response that has occurred.

(True/False)
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The LogWorth statistic is a measure of the probability that can be attributed to the response that has occurred.

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SCENARIO 17-3 The tree diagram below shows the results of the classification tree model that has been constructed to predict the probability of a cable company's customers who will switch ("Yes" or "No")into its bundled program offering based on the price ($30,$40,$50,$60)and whether the customer spends more than 5 hours a day watching TV ("Yes" or "No")using the data set of 100 customers collected from a survey. SCENARIO 17-3 The tree diagram below shows the results of the classification tree model that has been constructed to predict the probability of a cable company's customers who will switch (Yes or No)into its bundled program offering based on the price ($30,$40,$50,$60)and whether the customer spends more than 5 hours a day watching TV (Yes or No)using the data set of 100 customers collected from a survey.      -Referring to Scenario 17-3,the highest probability of switching is predicted to occur among customers who watch more than 5 hours of TV a day and are offered the bundled price of lower than $50. SCENARIO 17-3 The tree diagram below shows the results of the classification tree model that has been constructed to predict the probability of a cable company's customers who will switch (Yes or No)into its bundled program offering based on the price ($30,$40,$50,$60)and whether the customer spends more than 5 hours a day watching TV (Yes or No)using the data set of 100 customers collected from a survey.      -Referring to Scenario 17-3,the highest probability of switching is predicted to occur among customers who watch more than 5 hours of TV a day and are offered the bundled price of lower than $50. -Referring to Scenario 17-3,the highest probability of switching is predicted to occur among customers who watch more than 5 hours of TV a day and are offered the bundled price of lower than $50.

(True/False)
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SCENARIO 17-4 The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars)based on data collected in different cities on the expenditure (at $25,$30,$35,$40,$45,$50,$55,$60,$65 or $70 thousand)spent on TV advertising and the number of times (10,15,20,25,30 or 35)a day the advertisement appear on TV. SCENARIO 17-4 The regression tree below was obtained for predicting the weekend box office revenue of a newly released movie (in thousands of dollars)based on data collected in different cities on the expenditure (at $25,$30,$35,$40,$45,$50,$55,$60,$65 or $70 thousand)spent on TV advertising and the number of times (10,15,20,25,30 or 35)a day the advertisement appear on TV.    -Referring to Scenario 17-4,how many cities were used in generating the regression tree? -Referring to Scenario 17-4,how many cities were used in generating the regression tree?

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The forward-and-backward computation among the three layers of a multilayer perceptron is repeated until the output layer detects that the difference between the predicted results and the target values has been minimized or is at an acceptable level.

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Neural networks require only training data but not validating data.

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Some business analytics involve starting with many variables,followed by filtering the data by exploring specific combinations of categorical values or numerical range.

(True/False)
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Treemaps that use color to represent the value of a second variable,thereby increasing the data density of the displays,is an example of chartjunk.

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Some business analytics are performed by adding variables to see if unforeseen relationships are uncovered.

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Double-clicking a cell in a PivotTable causes Excel to drill down and display the underlying data in a new worksheet.

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