Exam 14: Media Planning Advertising and Ibp in Digital and Social Media

The Lego Star Wars is a video game that features Lego toys based on the Star Wars theme.Players need to play as one of the toy characters to defeat enemies, and complete the game chapter by chapter.This game is a(n) advergame based on Lego's toys.

is how a consumer or brand uses images and text online to construct or showcase its identity.

Which of the following is true of paid media?

If you choose to block the websites that track your online activity, you will actually reduce the number of relevant advertisements targeted toward you.

Virtual identity is how the consumer or brand uses images and text online to construct or showcase its identity.

Common use of social networking brings disclosure issues to different audiences, and consumers should be aware of some vulnerabilities like loss of information control and digital vigilance.

Explain the terms paid search and search engine optimization? What are the similarities and differences between the two? Use an example to explain each of the concepts.

Digital marketers can create events with sponsors to help instill brand loyalty with offline, experiential marketing.

Web ads in digital and social media are intended to drive traffic off of the site where the digital ad is run.

Bloggers post content that include text and graphics, but not videos or links to other Web pages.

Which of the following best defines social media?

Digital and mobile advertising is most easily integrated and coordinated with other forms of promotion.

It is difficult to leverage the online branding tools like blogs and social media sites to increase the consumer experience and hence the value of corporate websites.

In the context of video games, which of the following is true of advergames?

Similar to social networking websites, blogs also permit readers to leave comments.

There are three media types in social media: earned, owned, and paid.

In the context of photo-sharing websites, which of the following is more likely to attract the attention of a viewer?

Which of the following is considered ethically negative in the context of advergames?

Web 2.0 depends on mass collaboration as individuals simultaneously create value for themselves and others.

Scenario 14-2 You open up your laptop to begin writing a term paper for your English literature class.You do a quick Google search on a few key phrases involving Shakespeare, Dickens, and Hemingway.But before you go further, you play a few video games, check your email, visit a couple of music websites, take a cyber tour of a new sports stadium, go to a coupon site, solve a murder mystery, go back to Google to check out a big name in the news, submit a slogan for a new local restaurant, and read a couple editorials on a magazine site.Then, you figure it's time to get down to work. -(Scenario 14-2) In running keyword searches using Google, you took part in a common practice.Advertisers could make use of this by paying Google and making them: